Today we are joined by Scott Kirsner (Inventing the Movies and http://cinematech.blogspot.com) and Woody Benson (partner at Prism VentureWorks). Our discussion covers a number of trends from 2008 and also makes a few predictions for 2009. Subjects covered include CPM vs. engagement, remix culture, media social graphs, length of content, building audiences and new production funding trends.
Related: Scott Kirsner recently finished an extensive series of case studies for ITVS that …
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Read the full story »focuses on how tech impacts storytelling. A collision of gaming, music, film, and technology
There is power in the crowd. When they rise up they can fund, create, distribute and promote. But how do you turn an audience into an active community where members become collaborators?
Panelists: Slava Rubin (indieGoGo), Skot Leach (Lost Zombie), Jason Harris (Mekanism), Bryan Kennedy (Mobmov.org), Blair Erickson (Millions of Us) Discussion Leader: Lance Weiler
By David Beard - There are interesting parallels between the aspirations which drive innovation in the Transmedia space and those of developers of the Semantic Web.
The Semantic Web is a set of theories and implementations dealing w/ the representation and relations of web resources. It addresses ways that these resources can be structured and described to facilitate their organization, analysis and composition by software algorithms.
For instance, a character in a …
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WHAT: Where music goes film follows. The music industry has been ahead of the film industry for years - in terms of technology, failed business models, and musicians going direct to audiences. In recent years, discovery has become a major focus (LastFM, Pandora). The Sixty One takes discovery a step further by combining gaming and community to create an addictive social discovery mechanism for music.
WHY: With so much content …
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Alex Johnson reports - A couple of weeks ago I took part in Power to the Pixel, a three day Digital Distribution & Film Innovation Forum in London. I gave a 15 minute presentation on the following issues: As technology shifts, audiences are evolving at a startling rate. Who are they, where are they, and what are they doing? How does the media producer keep up with and define …
Zak Forsman reports -
I’ve just released a trailer for HEART OF NOW and wanted to share the things I’ve learned about this little marketing niche. What I’m doing is taking the lessons of the commercial world and applying them to my indie film work. So these are the conventions, the general “rules”. And yes, they are just waiting for someone like you to come along and break them!
Trailers can be …
Lisa Salem reports -
ENDING THIS YEAR WITH A REMINDER OR A PRIMER - WHICHEVER THIS MAY BE FOR YOU…
“The number one threat to a filmmaker nowadays is not piracy, it’s obscurity.” (Matt Hanson at Power To The Pixel 2007, re-quoting from Tim O’Reilly).
I want to end the year by going a little retro, so in a kind of year-end look-back-as-a-means-to-moving-forward, I’m posting these three videos from Power To The Pixel …
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