RESOURCE: Social Media for Storytellers
Wed, 1/07/09 – 12:52 | No Comment

I’m often asked about social media and how it can effectively be used to create awareness around a particular project. For those that aren’t familiar with Social Media, it represents a change in the way people create, discover, and share content online and off.

The following power point is an overview of how one can use to social media to extend a story and generate a conversation around their work. In …

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Home » diy days

DIY DAYS video: If it doesn’t spread, it’s dead: Creating Value in a Spreadable Marketplace

Submitted by lance weiler on Sunday, 9 November 2008No Comment

DIY DAYS Boston presentation - Xiaochang Li and Ana Domb from MIT’s Convergence Culture Consortium look at how media content spreads in the current landscape and how the audience engages with it. Moving away from the “viral” metaphor that strips the user of its agency, they examine the shift away from a “sticky” model to a “spreadable” one. This notion of spreadability is intended as a contrast to older models of stickiness which emphasize centralized control over distribution .This presentation is the result of research project developed over the last year with Dr. Henry Jenkins.

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