TCIBR: Steve Peters – the art of the ARG
Steve Peters has experienced designed some of the most well know ARGs of the last few years. From “Why So Serious” for the Dark Knight to “Year Zero” for NiN – Steve has carefully crafted elaborate experiences for audiences / players that involve extending story and characters across devices and into the real world. Now Steve and a number of others from 42 Entertainment have broken off to form their own shop called No Mimes Media. In our conversation Steve explains how he builds a universe around a project, the need to find better ways to measure success and how to make the experiences accessible to wider audiences.

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