By lance weiler, December 12th, 2006

wrenchsm.jpg

Topic: How to create your own embeddable flash audio player

Skill level: moderate

Something that worked well for the promotion of my newest feature, HEAD TRAUMA was the creation of digital swag. Our mantra became “embed and spread” as we made everything easy to access and share. The approach worked well within social networking sites like myspace, where you can embed flash and html into your profile.

This digital swag, consisted of simple things like banners, wallpaper, and video. But the most successful swag element by far was a simple audio player.

The audio player, which we called HT radio, provided us with a broadcast channel of sorts. Every time I recorded a new message via my mobile phone the audio would be updated every where the player was embedded on the web.

Click the play button on the player to listen

Click here to see a step by step guide.

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Posted in audio code how to tools

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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