By lance weiler, January 8th, 2007

One of the missions of the Workbook Project is to create a bridge between filmmaking and technology. In an effort to identify new ways to harness the power of the internet, we like to demonstrate things in practical ways. For instance, when I found out that I couldn’t attend the festivities in Park City this year, I started thinking about ways that I could in a virtual sense.

Since I’ve been writing for a number of publications about social media, I was researching new social mobile sites, and I came across Twitter, winksite, and loopnote. The one thing that the three sites have in common is that they use mobile phones to create communities. I started to think that mobile phones might be an interesting way for a group of people to document a festival experience.

Over the course of a couple days we created the “fest mob” – kind of a cross between a social mobile network and a flash mob. The “fest mob” became a mashup of not only Twitter, winksite and loopnote but a variety of other sites and web 2.0 apps. The “fest mob” enables participants to text updates, take photos and shoot video all via their mobile phones.

Starting next week a collection of people making the annual pilgrimage to Park City, will document their festival experiences in real time via their mobile phones. They’ll be texting, snapping and recording their experiences, so others will be able to experience the festival in real time from a variety of perspectives. We’ll get first hand accounts of what people are watching, attending, eating, drinking, and seeing.

The results will be viewable online at and also at a mobile site thanks to winksite


The experiment is open to everyone and isn’t limited to those traveling to Park City. If you are interested in film and would like to join in visit for all the info.

Once the experiment is finished we’ll do a detailed “case study” and “how to” that will detail all our findings.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • Sabrina

    What a cool interview, I can't wait to see this film. It really is a magical world!

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