By lance weiler, February 1st, 2007

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Topic: How to create your own news feed mashup

Skill level: moderate

One of the web promotions that was used for HEAD TRAUMA, is what I call “scatter shot.” The approach made use of about 13 different domains. The goal was to increase the visibility of the phrase HEAD TRAUMA within search engines. To read more on the approach click here.

In order to simplify the updating of all the domains in one easy step, I created a social bookmarking / rss feed aggregation mashup. The great thing about the mashup is, it can be given to your cast, crew, or fans to place in their pages. It is an easy way for you to syndicate news items, without having to mess with code. All you have to do is bookmark the items you want and they show up where ever the code has been embedded.

newsmash.gif
visit lanceweiler.com for a working example

Click HERE to see a step by step guide.

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Posted in code how to resource tools

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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