By lance weiler, February 1st, 2007

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Topic: How to create your own news feed mashup

Skill level: moderate

One of the web promotions that was used for HEAD TRAUMA, is what I call “scatter shot.” The approach made use of about 13 different domains. The goal was to increase the visibility of the phrase HEAD TRAUMA within search engines. To read more on the approach click here.

In order to simplify the updating of all the domains in one easy step, I created a social bookmarking / rss feed aggregation mashup. The great thing about the mashup is, it can be given to your cast, crew, or fans to place in their pages. It is an easy way for you to syndicate news items, without having to mess with code. All you have to do is bookmark the items you want and they show up where ever the code has been embedded.

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visit lanceweiler.com for a working example

Click HERE to see a step by step guide.

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Posted in code how to resource tools

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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COMMENTS

  • Crowd sourcing, such a great phrase. I'm down with all of your points here. Nice work. I also think tools need to keep getting better so you can utilize and organize the "crowd". Sort people based on how interactive they've been so you can choose to only say things to the most enthusiastic. Have at your disposal lists of things people are willing to contribute. Let the crowd know what you need without harassing them too much by having software link lists of things you need with lists of things people are offering. Much larger then the DIY film movement is the evolution of collective intelligence and I feel their are substantial missing links in getting there. And it's frustrating because I feel once we are the true abilities of crowd sourcing can be realized. But whats great is we can keep testing and keep experimenting and using what there is today and I guess this is how we get there, keep trying things out.

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