By lance weiler, April 3rd, 2007

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Our guest today is Tim Westergren – film composer, musician and founder of the Music Genome Project. In our conversation we discuss the issue of discovery. As more content is produced the issue of obscurity becomes a real danger. An issue that all content creators face is getting their work to an audience. At the heart of the issue is the coveted “personal recommendation,” how do you get people watching and talking about your work? Tim explains how his “Pandora Project” is helping people to discover new music, and how a similar project might just be a step in the right direction for film.

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For more on Tim Westergren visit the Music Genome Project

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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