By lance weiler, April 6th, 2007

By Arin Crumley (co-creator of FOUR EYED MONSTERS)

If you make art of any kind – film, music, fine art, etc… – and do it well, or even if you don’t, at some point, someone might see a way they can make money off of your creations. At this point, a deal needs to be made. I just came back from the Guadalajara Film Market where I only made one deal. I went up to a table where they were selling a ton of DVDs and asked if she could sell 8 DVDs I happened to have on me. She told me she would and would give me 100 pesos for every DVD she sold and keep 20 pesos for herself. She said before I leave town, just come over to her table and get the money and any left over DVDs. She sold 3 DVDs, which covered all my meals for the entire trip.

This was the simplest deal ever, but of course not the kind of deal you hope to make at film market. Hopefully, you get your film distributed to the world. But I made some contacts, and – who knows? – something might happen. Meanwhile, we’ve still been working on finalizing our Sundance Channel deal for winning the the Undiscovered Gems showcase prize that was well publicized as providing us $50,000. However, this is not a straight-up prize; we still have to agree to the terms of a licensing deal which can be very complex these days since TV and Internet are converging. So doing deals have been on my mind a lot lately, and I’d like to share some important things to keep in mind when negotiating.

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Posted in biz deals distro how to pov

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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