In an interesting experiment FOUR EYED MONSTERS has joined forces with film community site Spout.com Together they are running a 1 week promotion which started yesterday. The promotion has the full movie running on youTube and for each person who signs up for a FREE Spout.com account FEM will receive a dollar.
In traditional models of distribution this type of internet releasing has been known to cause issues with selling certain TV and foreign territories. The logic being that releasing the full movie online will kill deals. Most outlets are still struggling with the issue of digital rights and almost every distributor tries to freeze them – meaning that they want to exploit them and control when the movie is released and how.
The concept of giving away a full length feature film for FREE is counterintuitive. But what’s interesting is that FEM is using sponsorship to offset the cost. Distribution via the internet is still unproven which is both good and bad. Good in the sense that experiments like these can yield a direct return to the filmmakers with little expense – the movie didn’t even have to go through delivery hell (E&O, transfers, audio mixes, etc.). The bad side is that this experiment could impact FEM’s chances for wider traditional distribution. But no matter how it spins out FEM is forging a path that is helping to challenge distribution conventions. If you hope to make money from your work online at some point then make sure to support this effort. It’s FREE and painless and helps us all.
Posted in News audience distro experiment promotion vid