Producing a feature-length motion picture is a daunting task. All the more so if you do it without the support of a major studio using money you have raised yourself. But according to independent filmmaker Lance Weiler, “the real struggle” comes after the film is completed. Distributing a theatrical feature — and doing so profitably — poses an even greater challenge. As Weiler put it during a recent interview with Knowledge@Wharton, “making the film is easy in comparison.”
Knowledge@Wharton the business journal of the Wharton School has an article and interview about the HT cinema ARG entitled “The Movies Meet Web 2.0″ To view the article click here.
Posted in News arg audience biz experiment interview promotion remix user-gen