By lance weiler, August 11th, 2007

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Producing a feature-length motion picture is a daunting task. All the more so if you do it without the support of a major studio using money you have raised yourself. But according to independent filmmaker Lance Weiler, “the real struggle” comes after the film is completed. Distributing a theatrical feature — and doing so profitably — poses an even greater challenge. As Weiler put it during a recent interview with Knowledge@Wharton, “making the film is easy in comparison.”

Knowledge@Wharton the business journal of the Wharton School has an article and interview about the HT cinema ARG entitled “The Movies Meet Web 2.0″ To view the article click here.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • What an interesting path from idea through to completion and success. Her insight into not allowing other peoples value system of "what should be important to you vs. what is really the reason you make" movies was wonderful. I'm impressed, given the whirlwind of the Oscar experience, that she had the foresight to pull back and realize it so clearly.

    And, without intentionally sounding like a suck up, thanks for your continued open source approach to film making. If I had any success worthy of mention at this point, I would approach sharing of knowledge the same way :)

    What I like the most is that these interviews are allowed to grow organically as they are not forced to fit into a television interview time frame/format. And this allows the filmmakers to effectively express themselves with as much detail as they feel is required. Great stuff. I feel like I'm getting a free film making lesson every week!

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