By lance weiler, August 11th, 2007

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Producing a feature-length motion picture is a daunting task. All the more so if you do it without the support of a major studio using money you have raised yourself. But according to independent filmmaker Lance Weiler, “the real struggle” comes after the film is completed. Distributing a theatrical feature — and doing so profitably — poses an even greater challenge. As Weiler put it during a recent interview with Knowledge@Wharton, “making the film is easy in comparison.”

Knowledge@Wharton the business journal of the Wharton School has an article and interview about the HT cinema ARG entitled “The Movies Meet Web 2.0″ To view the article click here.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • Yes, I agree. Very nice analysis. It is undeniable that the gaming world is consntantly evolving but at the same time will it ever hit that mainstream status that Hollywood has? Perhaps when younger games become older and have more money to spend? I dont know. Time will tell.

  • SirNewt

    Fantastic analysis of the state of games Jason. The gaming industry at large has always suffered from a major inferiority complex, especially when dealing with Hollywood.

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