By lance weiler, August 11th, 2007

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Producing a feature-length motion picture is a daunting task. All the more so if you do it without the support of a major studio using money you have raised yourself. But according to independent filmmaker Lance Weiler, “the real struggle” comes after the film is completed. Distributing a theatrical feature — and doing so profitably — poses an even greater challenge. As Weiler put it during a recent interview with Knowledge@Wharton, “making the film is easy in comparison.”

Knowledge@Wharton the business journal of the Wharton School has an article and interview about the HT cinema ARG entitled “The Movies Meet Web 2.0″ To view the article click here.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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COMMENTS

  • This is a great list. But I'd add a number 11: Supporting the Local Community Radio Act.

    This is a bill gaining momentum that would put more local radio stations back on the airwaves, giving artists a way to turn people out to shows locally and gain fans again. Since the waves of consolidation that hit the radio industry in the 1990s, the dial sounds the same whether you are in Nashville or Seattle. And it's really hard for artists to get play on mainstream commercial radio. College and community radio stations have continued to serve as a haven for independent musicians. But these stations have been repeatedly limited due to pressure on Congress from commercial broadcasters.

    This could all change if the Local Community Radio Act is passed -- something that our friends at the Future of Music Coalition are great supporters of. You can find out more by checking out this video. (Full disclosure: I work for Free Press -- a non-profit, media reform organization that actively supports this bill. I'm also a musician).

  • I really appreciate artists who go the extra yard to specify which BUY button results in their biggest bang from my buck.
    All contracts are not created equal. Most are practically unreadable, but I actually love the ability to choose between legitimate methods of access, because it feels like a giant step toward conducting transparent commerce. It's not yet a common practice.

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