By lance weiler, November 24th, 2007

The new Case Study section of the Workbook, will focus on projects in development, production and distribution. The first case study details the Head Trauma cinema ARG (alternate reality game) which not only promoted the movie’s DVD and VOD release but also became its own revenue stream.

Like everything else associated with the Workbook the Case Study section is an experiment, so if you have questions, suggestions or know of a project that should be included please let us know. work [@] workbookproject.com

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Posted in audience case study experiment gaming how to interview promotion resource sharing tech theatrical web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • Sabrina

    What a cool interview, I can't wait to see this film. It really is a magical world!

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