By lance weiler, December 11th, 2007


This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Our guest today is Aaron Lubin, an accomplished producer and partner in Wild Ocean Films. Lubin works closely with Edward Burns having produced 5 films with Burns since 2001’s “Sidewalks of New York.” In our conversation Lubin shares the results of their recent exclusive rollout via iTunes and why they decided to bypass a theatrical relase for their most recent collaboration, “Purple Violets.”


For more info on Purple Violets visit the official site.

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Posted in audio deals digital downloads distro diy dvd interview podcast tech theatrical

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects


  • Great stuff. Amazing how the landscape has changed. Reading interviews from independent filmmakers just ten years ago expressed their frustration at distribution companies but they had little recourse. I find it encouraging that these guys feel that self-distribution, given the time and inclination, may actually prove to be a greater source of income than traditional distribution methods for smaller, truly independent projects.

    Plus, the insight on building up momentum for your projects by promoting within small niche audiences to combine into a successful screening was also invaluable.

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