By matt, January 5th, 2008

Content is going to become even more open in 2008… With the change in the media climate and distribution experiments such as Radiohead’s In Rainbows (in music), and Four Eyed Monsters (in film) which have open qualities (temporarily available to watch or listen/download for free, for example) but are not necessarily truly open content, it is getting harder to tell what you can and cannot officially do with your media.

These are three proposed states and accompanying rules over at the A Swarm of Angels blog, as a potential framework for checking at a glance how open the media you are consuming is.

So how open are you going to make your media this year?


Matt Hanson is a film futurist; a writer and filmmaker described as an “International film visionary” by Screen International magazine. His current project — A Swarm of Angels ( — is an ambitious Cinema 2.0 endeavour to fund, film, and distribute, a feature film using the Internet, all-digital technologies, and a global community of members. Previously he founded the massively influential onedotzero digital film festival in 1996 at the dawn of digital filmmaking, which he directed until 2002. The writer of a series of digital-age cinema books including The End of Celluloid, and Reinventing Music Video, he lives in Brighton, England.

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  • This might also be interesting to filmmakers who wish to use social media as a promotion for a new site that is launching called One Fat Cigar. It uses a script to screen approach and allows film fans to follow a project from day 1, as well as cast and crew the project through the site, allowing members to become actively involved and engaged. Quite an interesting extension to the presentation.

  • Roan Epona

    This is good stuff. I jumped into this after the first time I heard Arin Crumley talk about it, and then Lance, which lead me here and to this great website resource. I then launched my own project using these ideas. One thing Arin mentioned is that political campaigns are really ripe for social media networking and can catch on like wild fire. We've seen Obama make use of this.

    But I wanted to add that the networks are another great tool. I heard one of your filmmaker interviews where they used a Ning site as their official movie website. The Huffington Post did this during the 2008 election to recruit grass roots bloggers, too. I always liked Ning and so I tried the same idea with my political documentary Stop War, and had some limited success.

    One thing about Ning is that it can be used as a focal point or home website for your project. You can combine all the other social outlets there. You can add RSS feeds using your delicious bookmarks, and you can post slide photo shows and videos as well as blogs. It also offers text blocks so you can put up links to your other networks like Facebook and Twitter. But what's really cool is that anyone can join your project and post their own media and blogs right there.

    I'm not affiliated with Ning. I just think they have a cool thing going. Check out my Stop War project.

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