By lance weiler, February 15th, 2008

Christy Dena is one of the most knowledgeable people I know working in the cross-media arena. Having studied the topic for years, she is at the forefront of a new emerging form of entertainment.  Christy has written a comprehensive essay on the topic for the Feb 2008 issue (vol 14, no 1) of Convergence: The International Journal of Research into New Media Technologies (which is available in hardcopy and online).  In addition she has created an amazing online augmentation to the article – a free minisite that details a number of interesting ARG (alternate reality games) in great detail.  Well worth the visit for anyone looking for an overview.

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Posted in arg audience case study cross-media crowdsourced gaming user-gen

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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COMMENTS

  • A seriously innovative idea. A lot of work, to be sure, but the resulting bookings and exposure seem to have made it all worth while. You do a great job of staying on the cutting edge.

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