By lance weiler, July 29th, 2008

Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations (Matt Hanson, Brett Gaylor, Brian Chirls, Christy Dena, Timo Vuorensola) and a conversation with director Mark Pellington.

diy days M dot Strange, Hunter Weeks and Ondi Timoner – photo by Mike Hedge

The Realities of DIY
There’s been much discussion about the democratization of the tools but what’s really involved in taking your film from a concept to something an audience will pay to see? How can you fight your way through the clutter and what are the pitfalls to avoid when you decide to go it on your own?

Discussion Leader: Mark Stolaroff – panelists Arin Crumley, Ondi Timoner, Hunter Weeks and M dot Strange.

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Posted in BTS DIYDays animation audience biz case study deals discussion distro diy doc dvd education event festivals funds how to narrative online panel podcast producing production promotion resource sponsorship tech theatrical tools tv web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects


  • This might also be interesting to filmmakers who wish to use social media as a promotion for a new site that is launching called One Fat Cigar. It uses a script to screen approach and allows film fans to follow a project from day 1, as well as cast and crew the project through the site, allowing members to become actively involved and engaged. Quite an interesting extension to the presentation.

  • Roan Epona

    This is good stuff. I jumped into this after the first time I heard Arin Crumley talk about it, and then Lance, which lead me here and to this great website resource. I then launched my own project using these ideas. One thing Arin mentioned is that political campaigns are really ripe for social media networking and can catch on like wild fire. We've seen Obama make use of this.

    But I wanted to add that the networks are another great tool. I heard one of your filmmaker interviews where they used a Ning site as their official movie website. The Huffington Post did this during the 2008 election to recruit grass roots bloggers, too. I always liked Ning and so I tried the same idea with my political documentary Stop War, and had some limited success.

    One thing about Ning is that it can be used as a focal point or home website for your project. You can combine all the other social outlets there. You can add RSS feeds using your delicious bookmarks, and you can post slide photo shows and videos as well as blogs. It also offers text blocks so you can put up links to your other networks like Facebook and Twitter. But what's really cool is that anyone can join your project and post their own media and blogs right there.

    I'm not affiliated with Ning. I just think they have a cool thing going. Check out my Stop War project.

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