For DIY DAYS we reached out to a number of folks to create presentations. Christy Dena is a cross-media specialist who is also a contributor to the Workbook Project. The following is a presentation that she compiled which provides an excellent overview of the who, what, when, where, why and how of cross-media.

Christy Dena is a Universe Creator and Transmodiologist. She is an industry strategist, mentor, transmedia writer and designer and PhD researcher. She has provided advice and presentations on multi-platform storytelling to the Australia Council for the Arts, Film Australia, Center for Screen Business, AFTRS, ABC, dLux Media Arts and the ACT Filmmakers Network. Christy presents regularly on Alternate Reality Game creation to a variety of organizations, practitioners and corporations such as Nokia in Finland. She co-wrote the International Game Developers Association Alternate Reality Game Whitepaper and manages an ARG Researcher & Educator listserv. She currently advises to clients including the Australian Literature Board and film production houses such as Killer Bald Men and Instinct Entertainment. She is part of the Sense Worldwide Network, a company that provides contextual research and concept development services to Blue Chip and Fortune 500 clients. Her PhD, at the University of Sydney, investigates narrative in the age of cross-media production. She recently gave a keynote at the First International Conference on Cross-Media Interaction Design in Sweden.

Christy runs two popular blogs: www.Cross-MediaEntertainment.com and co-edits www.WriterResponseTheory.org. She will be launching a podcast in July at www.UniverseCreation101.com and has her bio information at www.christydena.com.