By lance weiler, August 24th, 2008

Lisa Salem reports – When David Hastings’ play ONE SMALL STEP was taken up to the Assembly Rooms at the Edinburgh Festival this month – the festival’s most respected venue – the outlook was quite pragmatic: take the show up there, expect a financial loss but gather thy reviews and hope they harvest into eyeballs and cash in the form of a UK tour of the play over the next year – something that might not even be possible without an Edinburgh premiere and the prestige that can garner.

So when Scotlands’ main national newspaper gave it a 5 star review last week – one of only 8 of the 598 plays they’ve reviewed at the festival this year – hopes and expectations were raised a notch for the Oxford Playhouse team who brought the production up there.

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Posted in audience community discovery festivals pollinate production promotion

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • tomquinn
    This is a great interview and very timely! A nice, honest, behind-the-scenes glimpse into programming. I'm sure I will l listen to it a few more times as I begin submitting in the coming weeks.
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