By lance weiler, August 31st, 2008

This edition of TCIBR is brought to you by IndieFlix – Hunter Weeks left a cubical job to embark on a filmmaking career and within a three years has completed two documentaries and is in post on a third. One of the core elements of his strategy is to mix a DIY production and distribution approach with a variety of promotional partners. Hunter and Josh Caldwell his producing partner, have structured numerous partnerships with brands that have created funds for production, post and distribution. In our discussion Hunter shares how he crafts his sponsorship / promotional deals, why he’s bypassing the festival circuit and how his newest doc 10 yards is being released for free online prior to hitting DVD on Sept. 30th.

For more on Hunter and 10 yards visit

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Posted in BTS audience biz community deals digital downloads distro diy doc dvd online podcast promotion sponsorship web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects


  • Yes, I agree. Very nice analysis. It is undeniable that the gaming world is consntantly evolving but at the same time will it ever hit that mainstream status that Hollywood has? Perhaps when younger games become older and have more money to spend? I dont know. Time will tell.

  • SirNewt

    Fantastic analysis of the state of games Jason. The gaming industry at large has always suffered from a major inferiority complex, especially when dealing with Hollywood.

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