Today (Alex Johnson, Micki Krimmel, myself) did a panel at the FIND Filmmaker Forum.

FIND program description
NEW TOOLS FOR AUDIENCE BUILDING
New rules need new tools, right? Join filmmakers and new media pioneers as they show you where to start and what you need in order to build an audience—from tools to tips & tricks. Once you have an audience how do you keep them engaged? How can you turn an audience member into an evangelist? Get the answers to these questions and more.

Things to consider when attempting to build an audience:

1. Consider your own audience habits. What attracts your attention.
2. Who is your audience and why will they care?
3. Spend time thinking like your audience
4. Create a two-way conversation
5. Be prepared to spend time responding
6. Build trust
7. Think of your audience as collaborators
8. Have a clear call to action which enables your audience to help spread the word about your project
9. Reward the audience for their efforts
10. The audience can not be controlled
11. Some tools aren’t for everyone
12. Just creating accounts on various services and letting them sit won’t build the audience for you
13. Respect the audience and it might turn into a community
14. Be willing to experiment
15. Share your findings openly with other filmmakers

Tools and projects mentioned or that would have been mentioned if we hadn’t run out of time during the discussion

TOOLS
twitter.com
delicious.com
tangler.com
wordpress.com
blogger.com
feedburner.com
websitegrader.com
coveritlive.com
meebo.com
kyte.tv
ustream.com
wetpaint.com
shozu.com
friendfeed.com
flickr.com
pipes.yahoo.com

PROJECTS or EXAMPLES
threadless.com
juliaroy.com
bravenewfilms.com
rosie.com
techcrunch.com
lanceweiler.com
mickipedia.com
ilovemeandthem.com
theburg.tv
drhorrible.com

Check back as we’ll continue to expand this list. If you have suggestions for things to include please let us know.