By lance weiler, October 2nd, 2008

This edition of TCIBR is brought to you by IndieFlix – Today we are joined by IFP executive director Michelle Byrd and Producer & Managing Director of Programming Amy Dotson. The IFP is kicking off a new series called “First Weekend” which acts as a promotional and audience building resource for films that are self-distributing. Lance Hammer’s BALLAST is kicking off the series today at Film Forum.

IFP’s “First Weekend” Series is a quarterly program designed to guarantee sold out shows during their Opening Weekend for independent filmmakers self-distributing their work. In purchasing a ticket and supporting the series, audiences are directly supporting truly independent films and filmmakers. The full box-office proceeds will go directly toward the film’s theatrical run. For more info

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects


  • Great stuff. Amazing how the landscape has changed. Reading interviews from independent filmmakers just ten years ago expressed their frustration at distribution companies but they had little recourse. I find it encouraging that these guys feel that self-distribution, given the time and inclination, may actually prove to be a greater source of income than traditional distribution methods for smaller, truly independent projects.

    Plus, the insight on building up momentum for your projects by promoting within small niche audiences to combine into a successful screening was also invaluable.

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