By lance weiler, October 9th, 2008

This edition of TCIBR is brought to you by IndieFlix- Lance Hammer took the industry by surprise earlier this year when he walked away from a traditional distribution deal with IFC. His film, Ballast had all the makings of a Cinderella story – dramatic competition slot at Sundance, critical acclaim, audience favorite, awards for Best Direction for a Dramatic film and another for Excellence in Cinematography. But changes in the market left Hammer considering a different path. In our discussion Lance explains what lead to his decision to self distribute, what he’s learned in the process and what he’ll be doing differently in the future.


photo credit indieWire

For those in NYC make sure to checkout Ballast this weekend at Film Forum. Later this month Ballast will be expanding its theatrical run to select cities.

For more on Ballast visit www.ballastfilm.com</a

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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