By Lance Weiler, October 11th, 2008

There is power in the crowd. When they rise up they can fund, create, distribute and promote. But how do you turn an audience into an active community where members become collaborators?

Panelists: Slava Rubin (indieGoGo), Skot Leach (Lost Zombie), Jason Harris (Mekanism), Bryan Kennedy (Mobmov.org), Blair Erickson (Millions of Us) Discussion Leader: Lance Weiler

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • Another great and informative interview, Lance. I really like the fact that Andrew doesn't just distribute RocketBoom on the web, but also has outlets for just about every multimedia device such as iPods, TiVos, PSPs, cell phones, etc. He really is onto something, and if we filmmakers can also take advantage of such outlets, we can only help ourselves. I think that the short form is more advantageous here, but I'm always surprised by people who watch (and buy) feature films for their iPods. I know I wouldn't want such a small screen for viewing anything, but the trend is definitely going in that direction, and we'd be foolish to ignore it.

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