By Lance Weiler, November 9th, 2008

DIY DAYS Boston presentation – Xiaochang Li and Ana Domb from MIT’s Convergence Culture Consortium look at how media content spreads in the current landscape and how the audience engages with it. Moving away from the “viral” metaphor that strips the user of its agency, they examine the shift away from a “sticky” model to a “spreadable” one. This notion of spreadability is intended as a contrast to older models of stickiness which emphasize centralized control over distribution .This presentation is the result of research project developed over the last year with Dr. Henry Jenkins.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • mcbv

    Extremely informative. Ted Hope (The "old dude") had a lot of great info. as did everyone else...

  • LOL! Yeah, those Young Folks never should have invited those Geezers! :D

  • This is great, I like this new format, but it has some issues regarding letting all participants have a chance. I really wish the dude from Boston didn't talk quite so much.

    It's interesting how the old-school, older white male establishment dudes are the loudest and talked the longest, and all the young folks with the most interesting ideas were quieter, politer, and hence we didn't hear as much from them. a little sad, a little ironic, no?

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