By Lance Weiler, November 11th, 2008

Scott Kirsner sat down with Fred Seibert the other day to have a discussion about the future of web content. Fred Seibert was a key creative force at Nickelodeon, MTV, and Hanna Barbera, and now runs nextnewnetworks and Frederator, both of which focus on creating and distributing content for the digital realm, and building communities around it.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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