By Lance Weiler, January 5th, 2009

Today we are joined by Scott Kirsner (Inventing the Movies and http://cinematech.blogspot.com) and Woody Benson (partner at Prism VentureWorks). Our discussion covers a number of trends from 2008 and also makes a few predictions for 2009. Subjects covered include CPM vs. engagement, remix culture, media social graphs, length of content, building audiences and new production funding trends.

Related: Scott Kirsner recently finished an extensive series of case studies for ITVS that are intended to help filmmakers think about digital production, marketing, and distribution opportunities.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • Being an independent filmmaker, I've only made my own scripts. The writing process is difficult enough, I can't imagine writing stuff that never gets made or for which you have so little control on its final creation. I know that's the business, but it must take a tough skin.

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