By Lance Weiler, March 31st, 2009

Today our guest is author and journalist Scott Kirsner. Scott has written a followup to his book Inventing the Movies entitled Fans, Friends and Followers – Building an Audience and a Creative Career in the Digital Age.

The tools to produce films, music, books, and art have been democratized: they’re accessible and inexpensive. And the channels to distribute all sorts of creative products have also been blown wide open: today, anyone can distribute a video or a song or an image to a global audience, for free. The result is the noisiest, most chaotic marketplace that creative artists have ever known. That noise and chaos creates the two biggest challenges facing artists today: how do you cultivate a big audience for your work, and how do you leverage that audience to support your career financially? I wrote Fans, Friends & Followers to address those challenges with useful strategies, examples, explanations, and first-person success stories. – Scott Kirsner

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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