Cutting trailers sounds interesting where can I locate this article

I look forward to telling my readers about this article. Having produced a short and struggled with the trailer, this article says it well. People "walk into" your movie already knowing the story...they are intrigued by the "How did they get there?" behind the trailer. You say it beautifully. Carolyn

Wow, this is a great article, some really vital information is expressed here. Thanks guys.

thanks guys. I should have added one more to the list... DON'T CUT A TRAILER. They are a one way street and do very little to inspire a dialogue with your audience/community.

Great post - I'll be bookmarking this for when I start... or I guess, (taking the advice of your post) when I find someone to cut a trailer for the film (since I'm cutting the feature).

I also agree with Arin... trailers don't do it for me as much as episodes for indie projects - I want more than a trailer, I want to be involved... I want to dig around and see behind the curtain. :)

These are great tips though - very well thought out post.

Zak,

Nice trailer and great article. The only thing I'd add is that some films might not have all the elements to get people interested via a trailer alone which is why I'm a fan of also having additional content. This is a way to bring people into the story universe with out bringing them into the story just yet. And this deals with that fact that sometimes there are certain story elements that simply can not be in the trailer.

Another factor here is how spreadable something is. A trailer has to be absolutely insane for a person to forward to a friend. Where as an additional piece of content that is really good and relates to the film might stand a better chance being spreadable because as a stand alone item it might be more relevant. Then once you have that persons attention, maybe they see the trailer while they look more into the project.

So of course, the answer is both, and when it comes to making trailers, this is the best how to I've seen on getting that done. Keep it up.

Arin Crumley

Good advice.

I can't believe someone would call their film A LONELY PLACE FOR DYING. Do they offer the one person who's going to see this a razor to slit their wrists? Why not call it THE MOST DEPRESSING MOVIE EVER? Or how about LIFE SUCKS AND THIS MOVIE WILL REMIND YOU WHY. Just change the title! I'm not saying anything about the film.

I found this article very informative. Thanks for posting it.