Scott Kirsner sent over a couple of links and resources for those wishing to build audiences.

NEW WIKI
Scott has just put up a wiki with some content from the book FANS, FRIENDS AND FOLLOWERS which we covered a few weeks back on TCIBR. The wiki contains useful tools for marketing, outreach, promotion, and commerce. http://powertools.wikispaces.com So make sure to stop by and add to this new growing resource wiki.

PANEL DISCUSSION
From a panel that he did this past weekend at the Independent Film Festival of Boston entitled Followers: How Filmmakers are Building Their Audiences Online in the 21st Century.. Panelists include Brian Chirls (filmmaker, technologist, Three Eyed Labs), Chris Holland (Director of Festival Ops B-Side, author of Film Festival Secrets), Sean Flynn (Principle Pictures) – Moderator Scott Kirsner (author FANS, FRIENDS & FOLLOWERS)

We discussed a range of topics, including:

1. Benefits and pitfalls of social networking (Facebook, MySpace, Twitter, etc.)
2. Strategies for reaching audiences before, during and after production
3. Crowdsourcing to build audiences as well as help production
4. How much of your content to post online for free
5. Ad revenue models
6. Distribution formats (DVD, download, streaming, theatrical, etc.)
7. Applying all the above to other media such as music and art

*Special thanks to Brian Chirls for putting the panel online – make sure to checkout his site.