By Lance Weiler, April 24th, 2009

When the time came for Jamie King and the Noble League of Peers to release their film entitled Steal This Film, a documentary about copyright and intellectual property, they took it directly to where their audience lives. Through a promotional deal with a number of the top torrent tracker sites, King and company were able to secure various placements such as logo swaps and banners encouraging people to download the film for free. At the conclusion to the film there was a simple call to action that encouraged viewers to make a donation to help support the filmmakers’ next project. To date Steal This Film has received more than $30,000 in donations and in the process has been downloaded over six million times.

Links: Steal This Film :: VODO :: Jamie King

Related:
Culture Hacker – spring issue of Filmmaker Magazine

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • What an interesting path from idea through to completion and success. Her insight into not allowing other peoples value system of "what should be important to you vs. what is really the reason you make" movies was wonderful. I'm impressed, given the whirlwind of the Oscar experience, that she had the foresight to pull back and realize it so clearly.

    And, without intentionally sounding like a suck up, thanks for your continued open source approach to film making. If I had any success worthy of mention at this point, I would approach sharing of knowledge the same way :)

    What I like the most is that these interviews are allowed to grow organically as they are not forced to fit into a television interview time frame/format. And this allows the filmmakers to effectively express themselves with as much detail as they feel is required. Great stuff. I feel like I'm getting a free film making lesson every week!

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