By Lance Weiler, May 18th, 2009

Steve Peters has experienced designed some of the most well know ARGs of the last few years. From “Why So Serious” for the Dark Knight to “Year Zero” for NiN – Steve has carefully crafted elaborate experiences for audiences / players that involve extending story and characters across devices and into the real world. Now Steve and a number of others from 42 Entertainment have broken off to form their own shop called No Mimes Media. In our conversation Steve explains how he builds a universe around a project, the need to find better ways to measure success and how to make the experiences accessible to wider audiences.

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Posted in culture hacker podcast

Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • Another excellent podcast. Full of a lot of practical and useful information. I've found that, as a filmmaker, we always want our film to be shot as close to that moment of inspiration that created it, but Stu's comments about using your resource of time to get all of your financial ducks in a row is a valuable one.

    Thanks for putting this together.

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