Steve Peters has experienced designed some of the most well know ARGs of the last few years. From “Why So Serious” for the Dark Knight to “Year Zero” for NiN – Steve has carefully crafted elaborate experiences for audiences / players that involve extending story and characters across devices and into the real world. Now Steve and a number of others from 42 Entertainment have broken off to form their own shop called No Mimes Media. In our conversation Steve explains how he builds a universe around a project, the need to find better ways to measure success and how to make the experiences accessible to wider audiences.
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