By Lance Weiler, May 29th, 2009

Nina Paley wants you to see her film which is exactly what most filmmakers desire. But the way in which Paley is releasing her debut feature Sita Sings the Blues is a bit different. She wants to give it to you for free via a creative commons license. In fact she is encouraging her audience to take and distribute the work and if they profit she just asks that they share some of the revenue. As Paley experiments with a free hybrid model that also includes a paying theatrical release (which was landed after her theatrical distributors saw the demand for Sita) she intends to be open and transparent about her findings. In our discussion we cover a range of topics – music clearance, copyright, how culture wants to be free, and turning your audience into distribution hubs.

Related:
Understanding Free Content

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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