Nina Paley wants you to see her film which is exactly what most filmmakers desire. But the way in which Paley is releasing her debut feature Sita Sings the Blues is a bit different. She wants to give it to you for free via a creative commons license. In fact she is encouraging her audience to take and distribute the work and if they profit she just asks that they share some of the revenue. As Paley experiments with a free hybrid model that also includes a paying theatrical release (which was landed after her theatrical distributors saw the demand for Sita) she intends to be open and transparent about her findings. In our discussion we cover a range of topics – music clearance, copyright, how culture wants to be free, and turning your audience into distribution hubs.
Understanding Free Content
Posted in interview podcast