By Lance Weiler, June 22nd, 2009

I’m often asked about social media and how it can effectively be used to create awareness around a particular project. For those that aren’t familiar with Social Media, it represents a change in the way people create, discover, and share content online and off.

The following power point is an overview of how one can use to social media to extend a story and generate a conversation around their work. In the end social media can be an effective way to build an audience / community around a project and / or a body of work.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • Great stuff. Amazing how the landscape has changed. Reading interviews from independent filmmakers just ten years ago expressed their frustration at distribution companies but they had little recourse. I find it encouraging that these guys feel that self-distribution, given the time and inclination, may actually prove to be a greater source of income than traditional distribution methods for smaller, truly independent projects.

    Plus, the insight on building up momentum for your projects by promoting within small niche audiences to combine into a successful screening was also invaluable.

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