By Lance Weiler, June 22nd, 2009

I’m often asked about social media and how it can effectively be used to create awareness around a particular project. For those that aren’t familiar with Social Media, it represents a change in the way people create, discover, and share content online and off.

The following power point is an overview of how one can use to social media to extend a story and generate a conversation around their work. In the end social media can be an effective way to build an audience / community around a project and / or a body of work.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • And I like the movie Firecracker - Steve Balderson. Here I came this film. What is it that interesting? Primarily because it is the only film in the actor's career of the great and terrible Mike Patton. Mike is playing two roles at once - evil sadist-alcoholic "redneka" David and despotic-demonichnogo owner of the circus urodtsev Frank. Plays, I should say, very well, in his inimitable fashion, healthier decorates plot is somewhat overextended.

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