By Lance Weiler, June 22nd, 2009

I’m often asked about social media and how it can effectively be used to create awareness around a particular project. For those that aren’t familiar with Social Media, it represents a change in the way people create, discover, and share content online and off.

The following power point is an overview of how one can use to social media to extend a story and generate a conversation around their work. In the end social media can be an effective way to build an audience / community around a project and / or a body of work.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • It's about a women on the way to enter a cloistered convent who gets tangled in a hostage situation and is challenged to "love her enemy" no matter what is done to her. I'm trying to write edgier Christian fare. I think that market is a good market for lower budget films... actually it mandates lower budgets in order to get a return. I think there is a large segment of Christians not getting films they would enjoy, i.e., films above a G rating. I've written a Christian horror flick, action flick, I'm working on the idea mentioned above and I have a teen flick I have to write and a broad comedy.

    Christian films is a niche market and, even though the big boys are entering the fray (Fox Faith, Weinstein Company, etc.) I still believe that there's an opportunity to be a bigger fish in that smaller pond.

    Can't wait to hear the next session. It's EXACTLY what I need to learn.
  • Very cool - best of luck with the new script. What's it about? Next week our converstation will focus on fundraising and what goes into a business plan. Thanks for listening!
  • Another great conversation. The part when discussing finding a location you have access to and utilizing it to the fullest extent actually inspired me to start writing a script I had in my mind for the past few months. Thanks for the inspiration!
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