By Lance Weiler, August 12th, 2009

Nina Paley shares the results of the hybrid distribution strategy she is using to release her most recent feature SITA SINGS THE BLUES.

TALK – SITA SINGS THE BLUES Distribution Project Report
“If it’s free, how do you make money?” 5 months after the Creative Commons Share Alike release of her animated musical feature Sita Sings the Blues, Nina Paley presents the first round of hard data from the project. Contrary to MPAA propaganda, the more the audience freely shares the film, the more they purchase DVDs, theater admissions, and merchandise; witness the $$ numbers that prove it.

For more info on Nina Paley and SITA SINGS THE BLUES visit www.sitasingstheblues.com

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Posted in DIYDays

Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • mcbv

    Extremely informative. Ted Hope (The "old dude") had a lot of great info. as did everyone else...

  • LOL! Yeah, those Young Folks never should have invited those Geezers! :D

  • This is great, I like this new format, but it has some issues regarding letting all participants have a chance. I really wish the dude from Boston didn't talk quite so much.

    It's interesting how the old-school, older white male establishment dudes are the loudest and talked the longest, and all the young folks with the most interesting ideas were quieter, politer, and hence we didn't hear as much from them. a little sad, a little ironic, no?

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