By Lance Weiler, August 12th, 2009

Nina Paley shares the results of the hybrid distribution strategy she is using to release her most recent feature SITA SINGS THE BLUES.

TALK – SITA SINGS THE BLUES Distribution Project Report
“If it’s free, how do you make money?” 5 months after the Creative Commons Share Alike release of her animated musical feature Sita Sings the Blues, Nina Paley presents the first round of hard data from the project. Contrary to MPAA propaganda, the more the audience freely shares the film, the more they purchase DVDs, theater admissions, and merchandise; witness the $$ numbers that prove it.

For more info on Nina Paley and SITA SINGS THE BLUES visit www.sitasingstheblues.com

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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