By Haley Moore, June 11th, 2010

Transmedia designer and sometime WBP contributor Chrisy Dena launched a new site last night called You Suck at Transmedia, which plans to catalog transmedia failures and the lessons we can learn from them.

How do you/we/us stop sucking at transmedia? Well, this site is a step in that direction. This site welcomes contributions that really do aim to progress the state of the art. Here we can discuss the consequences of transmedia design, production and execution decisions.

In short, this site will cover transmedia decisions that never, sometimes, and always work.

The site already hosts one lovingly-rendered account of a failure scenario, as well as a great article on event scalability which asks my favorite question: “How can props be delivered in a replicatable manner to screens across continents?”

The blog is written toward encouraging discussion between creators.  Drop by and join the conversation.

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Posted in arg cross-media design transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.


  • There is a big difference between incorporating Flash into a site and having a flash site. I think Brian is talking about purely Flash sites. Basically not HTML, all .SWF maybe embedded into an HTML page. The kinda of sites that are difficult to update.

    If they are inserting dynamic text into the flash program and making it easy to update I don't think that's a pure flash site and not what he's talking about...

    Though I think Caspar is right that Flash shouldn't be demonized, it is something that should be used judiciously. It can be a cpu and memory hog for the user's computer if it's not done right and it's VERY EASY to NOT do right.

    I love Flash, but it should be a tool. Not an end.

  • hey lance,

    as a rather long in the tooth website designer i just wanted to point out that for the last 2-3 years a great deal of the issues you have with flash have been resolved. RSS feeds, deep linking, reduced loading times (if any), good performance (even on slow machines), owner updatable content, searchable content, right clicking ... it's all a very real possibility, even in film websites.

    therefore i think your article should not be attacking flash as a medium, it should be attacking the designers who have been employed to put the piece together, and the film makers who commissioned them. all i see when i look at the sites you've provided as examples is a great lack of ambition & foresight.

    that said i've been asked myself to produce sites that suffer the limitations you speak of, but often the client doesn't understand when i try & explain just WHY the piece will be lacking if we don't restructure it to be more open ended. they too just see flash as doing one thing only & aren't thinking of the people who want 'more' from it.

    all in all i'd say people just need to be educated better on what flash can do and designers need to be more proactive in learning their trade better & educating their clients on the potential of the platform. let's not spread untruths about flash, but rather learn how to actually use it properly & to the best ends.



  • I've been saying this for a while. If for no other reason, flash isn't search engine friendly.

    Check out Lutz and Balls, Paranormal Investigators:

  • Ironically enough, this was excatly the way we set up our production blog for the Bloodwine movie project. Check out our little web space here:

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