By Janine Saunders, September 14th, 2010

Dutch media innovators Bruno Felix and Femke Wolting, co-founders of Submarine.com, collaborated to produce Submarinechannel.com, an initiative designed to explore and promote innovative approaches to media. Submarinechannel.com positions itself as both a distribution and production platform for artists looking to create interactive, cross-media projects.

Both Felix and Wolting previously worked at Dutch Broadcasting Organization, VPRO, in the 1990’s, an experimental period in the industry. Felix is credited with the development of new media strategy for VPRO during this time, and both are recognized as early moguls for new media. Their devotion to creating interactive relationships between media and consumer inspired Submarine.com, which ultimately led to the birth of Submarinechannel.com. The site highlights creative participation in various projects and films, and aims to question the multicultural and multifaceted digital identity of the Internet.  The content highlighted relies on new modes of storytelling to break down the barrier currently separating arts, media, and politics.

United Vloggers, the guide for understanding the nature of vlogs, is a feature under the tab “Internet” on the site. Introduced in 2007 by Michael Schaap to support vloggers, the project quickly became a catalyst for connecting talent on a global scale.  UnitedVloggers filters out quality vlogs and the selection varies from video art to grass roots journalism. Check out the recently posted “Touch My Body” a project where music videos are manipulated into green screens and posted on youtube.com for viewers to respond.

Navigate through Chunks under Film on Submarinechannel.com, the channel’s personal 24/7 online film festival featuring picks from all over the world; there are currently more than 50 to browse through. Another cool project about to debut is Collapsus, their upcoming project that epitomizes the site’s aim to broach the integral nature of global perspectives in digital culture.

Tommy Pallotta, renowned for blending technology, filmmaking, and animation, directs the project. Pallotta produced Waking Life, the groundbreaking computer animated feature film.

Collapsus places the viewer as director in an interactive, documentary-esque, animated film, replete with political agendas surrounding the future global energy crisis.  As an active participant in the story, the viewer is required to take action in seeking solutions to the energy crisis; with each decisive click of the mouse the narrative changes to present viewers with varying futuristic crisis scenarios.

Submarinechannel.com hopes to instigate thought, but similarly looks to inspire artists working in every medium. The innovative site also features projects like DUTCH PROFILES, where viewers can learn about innovative projects at the heart of Dutch culture, in a documentary series featuring interviews with various designers in the region. Some other well known projects include: Minimovies, documentaries for the digital age. Sneakers: a guided tour through sneaker culture. Pretty Cool People Interviews: video interviews with creators. The Killer: Motion comic based on graphic novel by Matz and Jacamon.

Ultimately, Submarinechannel.com is an incredible source for those looking to further experiment with the potential of the Internet. Well-curated posts and projects permeate the website, and validate the portal as a content rich aggregator for projects aimed at young audiences ripe with global perspectives on digital culture.

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Janine Saunders is a producer, media collaborator, and DJ living in NYC.  She has worked as a producer since a very early age, in music, video and publishing. She has worked closely with writer/ documentarian/ graphic novelist Douglas Rushkoff, and directed and edited Life Inc: The Movie.

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By robert pratten, September 12th, 2010

Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

This episode is in TWO parts

PART ONE:
Download Adobe Flash Player.

download

PART TWO:
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Or Subscribe iTunes

NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk

Topics cover in this episode (start time shown in bold)

PART ONE (47 mins)
Audience building:
01:04 Stephen King’s The Dark Tower,
02:53 Fallout New Vegas iPhone App
05:46 Savage County

09:51 Pervasive Games – JeJune Institute and Nonchalance [Jeff Hull will be speaking at TedxSOMA]

29:34 Mongoliad - collaborative storytelling

PART TWO (40 mins)
0:00 Dexter ARG

Hosts
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com

Guests
Jeffery Hull from Nonchalance
Jeremy Bornstein from Subutai Corp
Haley Moore from Culture Hacker
Dee Cook from Dog Tale Media

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Posted in Transmedia Talk arg events experience experimental gaming movies storytelling television transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

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By robert pratten, September 2nd, 2010

Welcome to the second episode of Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download podcast running time 1:02:20 Subscribe iTunes

This edition of Transmedia Talk covers the following…

NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk

Topics (start time shown in bold)

0:00:54 Apple’s iTV, Google TV, Boxee, Roku and Amazon on Demand

0:07:25 StoryLabs – international network of transmedia & new technology mentors

0:10:18 TransmediaNext – 3 days intensive transmedia training in London Sept 8th-10th

0:14:30 Transmedia funding – public vs private?

0:30:23 YouSuckatTransmedia, Christy’s top 5 tips for transmedia consultants and discussion about what can go wrong

0:46:11 J.J. Abram’s Super8 ARGScariestthingieversaw.com, http://www.rocketpoppeteers.com/, http://www.hooklineandminker.com/

Hosts

Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com

Guests

Christy Dena from Universe Creation 101
Anita Ondine from Seize the Media
Dee Cook from Dog Tale Media

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Posted in Transmedia Talk arg cross-media storytelling transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

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By robert pratten, August 28th, 2010

Welcome to the first episode of Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download the podcast running time 51:22 Subscribe iTunes

This edition of Transmedia Talk covers the following.

Topics:
The Web is Dead
Facebook Places
Transmedia Panels at the 2011 SXSW
Scvngr
foursquare
Gowalla

Hosts:
Nick Braccia
Robert Pratten
Guests
Lance Weiler
Dee Cook
Haley Moore

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Posted in Transmedia Talk arg experience podcast storytelling transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

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By peter katz, August 24th, 2010

Social games are rapidly becoming one of the most successful forms of entertainment:

Disney purchased Playdom for up to $763.2 million and Club Penguin for $700 million.

EA purchased Playfish for $400 million.

The research form Next Up for pre-IPO trading service SharesPost estimates Zynga is worth three billion dollars.

Why are they thriving (even in a recession):

Social games are accessible throughout the day over multiple platforms.

You are rewarded with digital prizes the more you play.

Players act as evangelists marketing the game all over social networks to recruit new users.

Creators of TV shows and movies can now use similar techniques to have a stronger relationship with their fans. Emerging web start ups are making that possible. Miso injects interactivity into the TV and film viewing experience by utilizing a smart phone, laptop, or tablet as a duel screen with supplemental content. SCVNGR is an user generated location based scavenger hunt for your smart phone.

SCVNGR can create challenges based on elements from a story e.g. a player is asked trivia questions from True Blood and if they get the answer correct they are given a clue to find their next location. Resident Evil: Afterlife 3D and Dexter made SCVNGR a part of their marketing campaign by creating scavenger hunts around the San Diego Comic Con. To reach fans where they shop, scavenger hunts can be sponsored e.g. visit Best Buy and purchase a product marked with QR code to get your next clue. People can expand the experience to new locations by creating  scavenger hunts revolving around fan fiction.

This keeps fans connected to a story no matter where they are located.

Players receive points and badges in Miso for checking into their favorite shows and movies like Four Square for content. Miso has a list of their highest ranking watchers; this competition keeps an audience coming back to a program to be number 1. By rewarding their engagement over time, I think this can transform casual viewers into hardcore fans.

Users on Miso can share what they are watching on Facebook and Twitter, their friends can now start following that show and converting more fans. They can also recruit them directly on Miso. This sustains and builds a fanbase.

Many games have been inspired by films/TV shows to create more compelling narratives e.g. Grand Theft Auto. Now Hollywood can learn from social games to keep fans connected to their stories.

What else can filmmakers and TV show creators learn from social games?

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Posted in arg audience-building community gaming marketing movies social media storytelling television transmedia

peter katz is an award winning filmmaker based in Los Angeles. Peter has produced genre films that have screened all over the world from the AFI Fest to the Rome Film Festival. His first picture Home Sick starred Bill Moseley from The Devil's Rejects and Tom Towles from Henry Portrait Of A Serial Killer. Next Peter worked with Tobe Hooper (director of Texas Chainsaw Massacre and Poltergeist) on Mortuary, which premiered on the Sci Fi Channel. Most recently he was a producer on Pop Skull, a psychological ghost film, that has received great reviews in Variety and numerous film web sites. Currently, Peter is developing projects across various mediums including film, comics, and the web.

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