By Haley Moore, May 1st, 2012

Welcome to Transmedia Talk, a new podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, Robert Pratten and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

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Hosts
Robert Pratten from Transmedia Storyteller Ltd @robpratten

Dee Cook from Dog Tale Media @addlepated

Haley Moore @toenolla

Special Guest
Rhodri ap Dyfrig, PHD student at Aberystwyth University, studying online communities and bilingualism.

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Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Haley Moore, April 28th, 2012

The spotlight was on startups at SXSW Interactive this year, but over at the conference’s first CraftCamp in Palm Park, we got to talk about a different kind of small business: artisan-driven commerce.

I wish I’d had the chance to spend more time at CraftCamp this time around, because one of the most interesting panels of the conference was there.  The talk, driven by Tara Gentile and Adam King, was a crash course in premium pricing.

Most artisans think of premium pricing and high end artifacture as something from a different world, even if the work they produce is high quality.  According to King, the key to bridging that gap is to listen to and watch high end consumers – find out what they value and how they make decisions.  He said that most high end consumers make purchasing decisions differently than the people who make the things they buy.

Gentile said that artists should focus on creating their best work and pricing it accordingly, rather than pricing to meet a given market price.

The message resonated not just because of the promise of profit, but because in a time when artists have to compete with factories, sometimes even on their own turf, the high end may be the only place where we can realistically thrive.

The event also featured a crafting table sponsored by Spoonflower, an online fabric printing shop that is arguably the nexus between the tech startup world and the artisan craft world.  They use an on-demand business model similar to self-publishing book outfits like Lulu.

The other big sponsor was Stitch Labs, another tech startup that looks to unify various storefronts with a single backend.   The presence of these companies left me wondering, though, whether there isn’t more money to be made from the crafters than from their customers.

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Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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    This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Jeff Gomez turned his childhood passion for role playing into a successful transmedia venture. His company Starlight Runner Entertainment has expanded the intellectual property of brands (Hot Wheels, Magic: The Gathering , Pirates of the Caribbean) by developing cross-platform storyworlds that engage audiences in new and… read more
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    Below is a short interview with Fred Steube – Digital Innovation Manager, Cox Target Media/Valpak. I watched him speak on an interesting panel about Augmented Reality at the DMA2010 conference. What’s your experience with AR? Our experience with AR includes a Martha Stewart promotion we did with our Valpak coupon envelope that allowed consumers to see if they won… read more
By Haley Moore, April 15th, 2012

Welcome to Transmedia Talk, a new podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, Robert Pratten and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Hosts
Robert Pratten from Transmedia Storyteller Ltd @robpratten

Dee Cook from Dog Tale Media @addlepated

Haley Moore @toenolla

Special Guest
Scott Walker from Brain Candy @scott_walker

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Posted in Transmedia Talk audience-building crowdsourcing social media storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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    The Cool Kids and other popular musicians at SXSW are signed to a new kind of record label-Mountain Dew’s Green Label Sound. In my… read more
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    Ordinarily, I don’t like speculative posts. At times I find them even counter-productive, because they can often wind people up with pie-in-the-sky “what-ifs,” but provide… read more
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By Haley Moore, January 21st, 2012

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Yomi Ayeni, creator of Clockwork Watch, talks about how he built his team, developed his vision, and what we can expect to experience in Clockwork Watch, a steampunk transmedia project that was recently named one of IndieGoGo’s top projects of 2011.

Hosts:
Nick Braccia from Culture Hacker
Haley Moore

Special Guests:

Yomi Ayeni, creator of Clockwork Watch.

From This Episode:

The Clockwork Watch IndieGoGo page.

The Anachronauts Digest, the blog chronicling the production.

WBP Exclusive: Christopher Rice interviews Yomi Ayeni on “Breathe”

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Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Haley Moore, September 29th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Author and transmedia creator J.C. Hutchins joins us as we recap ARGFest-o-Con 2011.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guests:

J.C. Hutchins, author of Seventh Son and Personal Effects: Dark Art, and keynote speaker at ARGFest.

From This Episode:

ARGfest Keynote 2011: “Getting To Good” from J.C. Hutchins on Vimeo.

JC’s podcast novel Seventh Son, and his transmedia novel Personal Effects: Dark Art with Jordan Weisman.

We usually don’t link guests’ twitter feeds, but we’re linking JC’s here since we talked about it quite a bit on the show.

The Darkest Puzzle, and Andrea Phillips’ response

Awkward Hug’s game The Wisconsin Hustle opened ARGFest for attendees at the opening night cocktail party.

JC’s and Violet Blue’s unboxing videos of a handmade scent kit, released earlier this year for Campfire’s experience for Game of Thrones.

Our episode featuring Steve Coulson, about the Game of Thrones campaign the Maester’s Path.

JC wrote animated videos for Smith and Tinker’s game Nanovor

Video games from JC’s rundown include Mass Effect, Dragon Age, God of War, Uncharted, Heavy Rain, and Fable.

Rob Jagnow of Lazy 8 Studios, who contributed to the Potato Sack ARG for Portal 2, is in pre-launch for his game Extrasolar

Balance of Powers, an extended story from many of the creators of Perplex City, has been funded on Kickstarter.

Zombies, Run! by Six to Start and Naomi Alderman, has now raised $50k of its $12k goal, with over a week left open on its campaign.

The steampunk comic, theater and film experience Clockwork Watch, created by Yomi Ayeni, is still accepting backers on IndieGoGo.

DIY DAYS LA will be held on the UCLA campus on October 28. Tickets are free.

Story World Conference will be held in San Diego October 31-November 2.

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Posted in Publishing Transmedia Talk audience-building crowdsourcing event events gaming podcast storytelling video

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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