The WorkBook Project is for those who want to be creative in the digital age. An open creative network that provides insight into the process of funding, creating, distributing and sustaining from one's creative efforts.
Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
Yomi Ayeni, creator of Clockwork Watch, talks about how he built his team, developed his vision, and what we can expect to experience in Clockwork Watch, a steampunk transmedia project that was recently named one of IndieGoGo’s top projects of 2011.
Hosts:
Nick Braccia from Culture Hacker Haley Moore
Haley Moore is a newspaper reporter, artist, and playwright based in
north Texas. She has worked on several indie, fan and commercial
Alternate Reality Games.
TCIBR podcast: Elan Lee This edition of TCIBR is brought to you by IndieFlix – Elan Lee has been behind some of the most renowned ARGs to be… read more
Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
Haley Moore is a newspaper reporter, artist, and playwright based in
north Texas. She has worked on several indie, fan and commercial
Alternate Reality Games.
The Revolution will be Streamed Live… from an iPhone Reporters from the major news stations have been blocked from covering a violent protest in a foreign land, but this doesn’t mean an international audience can’t watch the chaos ensue. Rioters armed with the newest smart phones are streaming these events live to the Internet. And this time, CNN is trying to catch up. This is the future of… read more
HOW TO: How your favorite video games can help you make a film that is not the sux0R How your favorite video games can help you make a film that is not the sux0R
By: M dot Strange
Recently I did a few lectures on animation and film making for San Jose State University students. One of the students asked a question about how video gaming had influenced the way I developed the narrative in We are the… read more
Filmmakers Seize Control This past weekend Arin Crumley of Four Eyed Monsters and myself did a panel about all things DIY called “Fast Forward – Filmmakers Seize Control.” The Vancouver International Film Festival held a special one week forum around the art and craft of filmmaking. Brian Chirls of FEM was kind of enough to man the camera – he had done a… read more
Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
Skot solicits some of the final submissions for Lost Zombies.
Max Brooks’ zombie short story collection World War Z.
Lost Zombies’ community is hosted by the social network building service Ning
Lost Zombies stickers are posted to mark the sites of zombie outbreaks.
The ad that Lost Zombies ran on Adult Swim through Google TV Ads. Leach said the site’s traffic jumped from roughly 1,200 visits a day to around 3,500 after airing the ad.
Austin’s KXAN reports on the Lost Zombies booth at SXSW Interactive 2009.
Haley Moore is a newspaper reporter, artist, and playwright based in
north Texas. She has worked on several indie, fan and commercial
Alternate Reality Games.
TCIBR podcast – Look at 2007 part 2 This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Over the holiday break we recorded two editions of TCIBR… read more
At SXSW I watched Christopher Poole (founder of the infamous 4chan) introduce his new project Canvas. This isn’t as edgy as his previous meme factory. Canvas provides basic tools for users to post and alter pictures. Think of it like a message board where users have conversations through constantly evolving images. A long thread starting with a picture of Dos Equis’s “The Most Interesting Man in the World” can end randomly with him as Rebecca Black and the caption: “It’s not always Friday. But when it is…Saturday comes next.”
The success of Canvas hinges on growing a community of people excited to create remixes. With just viewers, there won’t be user generated content to entertain visitors. So, Nick makes sure the collaborative process is fun/easy and doesn’t focus on attracting professional quality design work. Without high standards more lurkers will become contributors.
Now more than ever, everyone from artists to storytellers should learn how to hone the power of UGC to build their internet presence. Facebook is the second most popular site in the world-Twitter, Youtube, Yelp, Fanfiction.net, and many other successful destinations wouldn’t exist without non-professionals.
Here are some different ways to get people to create user generated content:
peter katz is an award winning filmmaker based in Los Angeles. Peter has produced genre films that have screened all over the world from the AFI Fest to the Rome Film Festival. His first picture Home Sick starred Bill Moseley from The Devil's Rejects and Tom Towles from Henry Portrait Of A Serial Killer. Next Peter worked with Tobe Hooper (director of Texas Chainsaw Massacre and Poltergeist) on Mortuary, which premiered on the Sci Fi Channel. Most recently he was a producer on Pop Skull, a psychological ghost film, that has received great reviews in Variety and numerous film web sites. Currently, Peter is developing projects across various mediums including film, comics, and the web.
tools – mybloglog Site: http://www.mybloglog.com
Service:
Social networking solution for bloggers and site owners who are interested in building their own communities.
Status:
Service has a strong user base, which is very active.
Of note:
1. mybloglog allows bloggers to create a social networking environment around their own blogs and sites. Once a site has been added to your “author list,” you… read more
Speaker Highlight: Dan Mirvish Dan Mirvish, co-founder of the Slamdance Film Festival, will be speaking this Thursday on the subject of The Eisenstadt Experience, the fictional memoir of a campaign season. A storytelling experience that has spanned multiple mediums and even resulted in a political scandal.
A review by Jeremy Jacobs, of Politics Magazine, described the accompanying book, I Am Martin Eisenstadt: One Man’s… read more
DIY Liveblog :: When the Audience Takes Control The future of independent film is not in content aggregation, which is quickly becoming commoditized, but in audience aggregation. Sustainability for filmmakers lies directly in the hands of the audience. Direct to audience models have shaken the core of the music industry. But the power of Kevin Kelly’s “1,000 true fans” seems good in theory but where do you start?… read more
The Cool Kids and other popular musicians at SXSW are signed to a new kind of record label-Mountain Dew’s Green Label Sound. In my opinion, this trend will grow in the world of music and move into the world of indie film distribution as well.
This phenomenon is happening because of the combined economic challenges of record labels and the decreased reach of branded television advertising. Traditional record labels have been struggling to earn enough money through record sales because of piracy. Therefore, record labels are now insisting on 360 deals, in which musicians give labels a percentage of all their income. Many artists aren’t happy with this arrangement. Simultaneously, the reach of branded television advertisements are decreasing due to TiVo and Netflix. “Interrupting TV shows is ‘not something most people will tolerate,’ says TiVo CEO Tom Rogers. In the 40% of all households that have a DVR ‘the amount of commercial avoidance is huge.’” (Source David Lieberman at Deadline Hollywood.com) Netflix has over 23 million members on their ad free platform (Source Netflix Investor Relations), some of whom are beginning to cut their cable cords. In response, some brands are finding a new way to reach an audience.
Remember the music industry isn’t struggling because people don’t love music. Social networks allow artists to have more reach and powerful connections with their listeners. Green Label Sound signed The Cool Kids to be part of their relationship with fans (consumers). I think that is a good investment when you consider the depth and duration of the relationship the fans have with the rap crew. This combined with (last time I checked) 3,370,297 views for their Black Mage music video on Youtube, 4,850,369 plays and 423,384 listeners on Lastfm, 187,861 Likes on their Facebook page, and they have 12,878 followers on Twitter. At SXSW The Cool Kids performed at the Green Label Sound Showcase and many top music blogs mentioned their label.
In exchange, the Cool Kids get to keep all of their income from iTunes album sales, except for processing fees (Source Billboard). They are promoted by a marketing budget much larger than most record labels, since Green Label Sound is owned by PepsiCo, a Fortune 500 company that has sold billions of dollars worth of soft drinks vs relying on album sales. “Labels suck,” the Cool Kids’ Chuck Inglish said, “What can they do that Pepsi can’t do? We had a good experience with Green Label Sound — we got more from that single than we got from our previous album. I was tired of the album sitting around and just wanted to get it out.”(Source Billboard)
Here’s where indie film distribution fits in. Sponsors at prestigious film festivals might evolve into distributors: starting to acquire titles that make sense for the brand’s identity, focusing on marketing themselves as patrons of the arts, distributing films to theaters where their target demographic lives e.g. college towns. This strategy increases brand loyalty by adding value to people’s lives.
Content producers will win because all of the typical costs associated with theatrical film distribution will be covered by the brand. So, creators are going to be able to keep more money. Filmmakers will still own the digital rights for their project and the buzz from screenings will increase the projects’ value. “Theatrical will drive awareness of the film,” WME agent Liesl Copland said regarding distribution for Blue Valentine (Source Eugene Hernande at IndieWire).
peter katz is an award winning filmmaker based in Los Angeles. Peter has produced genre films that have screened all over the world from the AFI Fest to the Rome Film Festival. His first picture Home Sick starred Bill Moseley from The Devil's Rejects and Tom Towles from Henry Portrait Of A Serial Killer. Next Peter worked with Tobe Hooper (director of Texas Chainsaw Massacre and Poltergeist) on Mortuary, which premiered on the Sci Fi Channel. Most recently he was a producer on Pop Skull, a psychological ghost film, that has received great reviews in Variety and numerous film web sites. Currently, Peter is developing projects across various mediums including film, comics, and the web.
THANK YOU Thanks to all the volunteers, speakers and attendees who helped to make DIY DAYS Philadelphia such a success. Close to 300 people attended the day… read more
