By lance weiler, July 12th, 2007

Arin sent this vid in. He is currently building up a collection of interviews with the press which he’ll later mashup.

From Arin:

“This is an interview that chronicles how Four Eyed Monsters was promoted using the internet. The result of this interview was an article on Wired.com’s

For more on Arin and FEM click here.

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Posted in audience community diy experiment interview

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, July 6th, 2007

Scott Kirsner from cinematech sent in this interview with Jaman CEO Gaurav Dhillon.

From Scott
“Jaman makes independent films from around the world available online. In this conversation, we talk about how the site is different from all other online movie marketplaces, Jaman’s social networking features, the terms of the deal Jaman offers to filmmakers, the site’s ability to send content to an AppleTV, and what some filmmakers are doing to market their movies on Jaman.”

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Posted in audience biz community distro interview online promotion vid

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, June 25th, 2007

When it comes time to creating digital assets for your work, I’ve found that it’s important to devise a plan that will work for your target audience. Finishing the film and expecting people to find your site, and keep returning over time – just isn’t going to happen. But a couple things can help you in your quest to get your work found, and along the way your fans might just help you to amplify your message.

In this multi part series, I’ll break down some of the web techniques that I used to build audience and awareness around Head Trauma. I’ll detail what worked and what would have worked better.

After identifying the core audiences for Head Trauma (independent filmmakers, independent film fans, and horror fans). I set to work building a collection of short video pieces that could be easily spread across the web.

The first step was to create a series of experimental clips. Since Head Trauma takes place over 5 days and each day represents a different stage of grief, I decided to title each clip with Denial, Anger, Bargaining, Depression and Acceptance. I also placed a link below the video that said “do u have trauma” this linked them back to the web comic for HT.

This is a collection of all 5 clips as one:

I made the experimental clips available on all my sites and pages. It was what I called an “embed and spread” campaign. I wanted people to take and place the videos anywhere they wanted to. The first step was to find free video hosting. Since there are so many free video hosts currently, I placed the clips on as many free video-sharing sites (youTube, myspace, viemo, vmix, etc.) that I could.

YouTube has over 45 million clips! A critical thing that helps video stand out on crowded sites is to tag your video effectively. I used tags like horror, creepy, head_trauma, dvd, movies, theaters, scary, trauma, lance_weiler indie, diy, murder… Tagging is a simple and easy way to help your clips stand out. Tags can assist with search engine results, video-indexing sites, and within collection listings that turn up on most video sharing sites.

Below the videos I made sure to place a simple text field that held all the embed info for the clip.

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For those of you that aren’t familiar with html, an embed tag is what allows you to place a video player within a page. YouTube has them next to the videos, so do most video sharing sites. The difference was I wanted fans to be able to place the videos in their pages without having to go to my video sharing site pages. I wanted to make it simple and a one step process, something that could be done right within my own myspace page, site or blog. Also many players offer embed tags now (the newest version of the youTube player has an embed button) but most don’t allow you to add your own links to other sites.

The results: Fans started placing the videos in their own blogs, sites and social networking profiles.

In part two I’ll discuss how I created a series of EPKs for the film. Some of which were exclusive and others were not. The EPKs made their way into blogs, sites and even onto Amazon.com

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Posted in audience community diy experiment promotion resource vid vidsocial

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, June 13th, 2007

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In this editon of “TCIBR” we are joined by two established documentary producers / directors – Esther Robinson (A Walk Into the Sea, Home Page) and Doug Block (The Heck with Hollywood, Home Page, 51 Birch Street). Today’s discussion is devoted to the art and craft of the documentary. A range of topics are covered such as; fundraising, producing, festivals, distribution and the importance of community.

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For more info on Esther visit www.awalkintothesea.com or www.arthomeonline.org

For more info on Doug visit www.dougblock.com, www.d-word.com and www.51birchstreet.com

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, June 7th, 2007

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In this edition of “this conference is being recorded”, we sit down with Jasmine Antonick from Cambrianhouse, a crowdsourced incubator for ideas. Cambrianhouse combines the concept of open source with crowdsourcing to create an interesting model that is providing new revenue streams for the members of its community. For instance a recent project, fundablefilms.com was selected from a pool of ideas by a community vote. Then a call went out through the community for programmers, project managers, and producers etc. Once the team was assembled they began developing the project. When the project is ready Cambrianhouse will bring it to market. As money is generated the revenue is returned to the team that built the project. Fundablefilms.com is a project that puts filmmakers in touch with film lovers in an effort to fund projects. *Special note this interview was recorded this past winter.

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For more info on Cambrianhouse click here

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Posted in audience community development interview podcast

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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