By lance weiler, August 31st, 2008

This edition of TCIBR is brought to you by IndieFlix – Hunter Weeks left a cubical job to embark on a filmmaking career and within a three years has completed two documentaries and is in post on a third. One of the core elements of his strategy is to mix a DIY production and distribution approach with a variety of promotional partners. Hunter and Josh Caldwell his producing partner, have structured numerous partnerships with brands that have created funds for production, post and distribution. In our discussion Hunter shares how he crafts his sponsorship / promotional deals, why he’s bypassing the festival circuit and how his newest doc 10 yards is being released for free online prior to hitting DVD on Sept. 30th.

For more on Hunter and 10 yards visit www.10yards.com

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, July 29th, 2008

Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations (Matt Hanson, Brett Gaylor, Brian Chirls, Christy Dena, Timo Vuorensola) and a conversation with director Mark Pellington.

diy days M dot Strange, Hunter Weeks and Ondi Timoner – photo by Mike Hedge

The Realities of DIY
There’s been much discussion about the democratization of the tools but what’s really involved in taking your film from a concept to something an audience will pay to see? How can you fight your way through the clutter and what are the pitfalls to avoid when you decide to go it on your own?

Discussion Leader: Mark Stolaroff – panelists Arin Crumley, Ondi Timoner, Hunter Weeks and M dot Strange.

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Posted in BTS DIYDays animation audience biz case study deals discussion distro diy doc dvd education event festivals funds how to narrative online panel podcast producing production promotion resource sponsorship tech theatrical tools tv web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • tools – creating your own audio player
    Topic: How to create your own embeddable flash audio player Skill level: moderate Something that worked well for the promotion of my newest feature, HEAD TRAUMA was the creation of digital swag. Our mantra became “embed and spread” as we made everything easy to access and share. The approach worked well within social networking sites like myspace, where you… read more
  • NEW: Case Study
    The new Case Study section of the Workbook, will focus on projects in development, production and distribution. The first case study details the Head Trauma cinema ARG (alternate reality game) which not only promoted the movie’s DVD and VOD release but also became its own revenue stream. Like everything else associated with the Workbook the Case Study section is an… read more
  • Thank you
    Thanks to all the volunteers, speakers and attendees who helped to make DIY DAYS Philadelphia such a success. Close to 300 people attended the day which included 40 speakers and 22 sessions in two different spaces. The event yesterday showed the power that a community can have as people traveled in from all over the US not only to attend… read more
By lance weiler, July 21st, 2008

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This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Inventing the Movies is a new book by Scott Kirsner that details Hollywood’s epic battle between innovation and the status quo. Scott joins us for a discussion about cinema’s past, present and future. Of particular note for filmmakers is a discussion around the pull economy / attention economy and how building and maintaining audiences is going to be the future of independent filmmaking.

For more on Scott visit www.cinematech.blogspot.com

book
To buy a copy of the book:
Paperback edition
PDF/E-book edition

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Posted in animation audience audio biz deals delivery development digital downloads discovery discussion distro diy education experiment funds interview online podcast production resource tech theatrical tools

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, June 5th, 2008

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Casey Walker has turned to the internet to raise the funds for his debut feature film, FREE FOR ALL…BUT YOU!. By putting a different spin on a model that helped a college student raise a million dollars for school, Casey has found a legal way to gather funds for the film. To date he’s raised over 170,000 dollars by selling frames to the film which are then in turn rented to the production. In our discussion Casey explains how he spent a year working through the legal issues but has emerged with what he believes could be a new funding model for independent films.

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For more on the Million Dollar Movie click here

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Posted in audience biz community deals experiment funds interview legal online podcast promotion web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • A Swarm of Angels – starts a new phase
    One of our favorite crowdsourced projects, A Swarm of Angels is expanding. We’re members and supports of the project which is challenging the way films are funded, produced and distributed. We sat down with founder Matt Hanson to discuss the Swarm last year. Listen here. “Phase 3 is where A Swarm of Angels really takes flight. With over 1000… read more
  • BTS – a look at the ifp rough cut lab – part 2
    Tom Quinn reports – After an amazing week at the IFP Market and Conference, I am prepping my film for Friday’s Sundance submission deadline. The six days spent in New York were all remarkable thanks to months of hard work by the IFP staff, especially Amy Dotson who programmed the Lab and Emerging Narrative sections. Here’s a quick overview… read more
  • POLLINATE: The Film & The Roller-Coaster Ride – Part 2
    By Lisa SalemThis is the second of four posts covering the film BLACK GOLD – a social-issue driven documentary co-produced/directed by brothers Marc and Nick Francis. The film joins the dots between coffee consumption in the west and coffee production in developing countries. As I said last week, BLACK GOLD is remarkable because of the tangible social impact it has… read more
By lance weiler, May 27th, 2008

We often discuss the importance of embracing other models and schools of thought when it comes to filmmaking. Much can be learned from the music, gaming and software industries. Filmmakers are after all entrepreneurs and the following presentation at The Next Web Conference 2008 by Adeo Ressi, The Founding Member of TheFunded.com, holds some interesting insight into the venture funding world. Now most filmmakers won’t go searching for venture funding but they will possibly consider private equity to fund their work at some point. Over the course of the half hour presentation there are a number of things that could be directly applied to film financing not to mention provide a better understanding of what investors might be looking for.


Adeo Ressi at The Next Web Conference 2008 from Boris Veldhuijzen van Zanten on Vimeo.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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