By lance weiler, August 31st, 2008

This edition of TCIBR is brought to you by IndieFlix – Hunter Weeks left a cubical job to embark on a filmmaking career and within a three years has completed two documentaries and is in post on a third. One of the core elements of his strategy is to mix a DIY production and distribution approach with a variety of promotional partners. Hunter and Josh Caldwell his producing partner, have structured numerous partnerships with brands that have created funds for production, post and distribution. In our discussion Hunter shares how he crafts his sponsorship / promotional deals, why he’s bypassing the festival circuit and how his newest doc 10 yards is being released for free online prior to hitting DVD on Sept. 30th.

For more on Hunter and 10 yards visit www.10yards.com

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, July 29th, 2008

Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations (Matt Hanson, Brett Gaylor, Brian Chirls, Christy Dena, Timo Vuorensola) and a conversation with director Mark Pellington.

diy days M dot Strange, Hunter Weeks and Ondi Timoner – photo by Mike Hedge

The Realities of DIY
There’s been much discussion about the democratization of the tools but what’s really involved in taking your film from a concept to something an audience will pay to see? How can you fight your way through the clutter and what are the pitfalls to avoid when you decide to go it on your own?

Discussion Leader: Mark Stolaroff – panelists Arin Crumley, Ondi Timoner, Hunter Weeks and M dot Strange.

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Posted in BTS DIYDays animation audience biz case study deals discussion distro diy doc dvd education event festivals funds how to narrative online panel podcast producing production promotion resource sponsorship tech theatrical tools tv web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • this conference is being recorded – Does the WGA owe you money?
    Today we focus on the Writers Guild of America scandal that has been heating up over the last few weeks. In question is the multiple millions of dollars that are owed to guild and non-guild members for foreign-levies royalty payments. We are joined by Stefan Avalos (The Game, The Last Broadcast, Ghosts of Edendale) who has written an investigative… read more
  • BTS – 10mph DIY part 5
    We hear this all the time. It’s about who you know. Most professions in life seem to benefit from networking, but in filmmaking it is about as important as it gets. And getting out to network can become very difficult when you are spending weeks and months in the edit room and have devoted your entire income – plus whatever… read more
  • DIY DAYS Philly: Extending the Experience
    DIY DAYS Philadelphia was a mix of people working in different creative disciplines and there was much talk about ways to tell stories beyond the screen. The following panel was focused on transmedia storytelling. Video of the panel will follow soon. PANEL – EXTENDING THE EXPERIENCE With a decline in the penetration of traditional advertising due to digital technology and… read more
By lance weiler, July 21st, 2008

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This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Inventing the Movies is a new book by Scott Kirsner that details Hollywood’s epic battle between innovation and the status quo. Scott joins us for a discussion about cinema’s past, present and future. Of particular note for filmmakers is a discussion around the pull economy / attention economy and how building and maintaining audiences is going to be the future of independent filmmaking.

For more on Scott visit www.cinematech.blogspot.com

book
To buy a copy of the book:
Paperback edition
PDF/E-book edition

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Posted in animation audience audio biz deals delivery development digital downloads discovery discussion distro diy education experiment funds interview online podcast production resource tech theatrical tools

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, June 5th, 2008

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Casey Walker has turned to the internet to raise the funds for his debut feature film, FREE FOR ALL…BUT YOU!. By putting a different spin on a model that helped a college student raise a million dollars for school, Casey has found a legal way to gather funds for the film. To date he’s raised over 170,000 dollars by selling frames to the film which are then in turn rented to the production. In our discussion Casey explains how he spent a year working through the legal issues but has emerged with what he believes could be a new funding model for independent films.

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For more on the Million Dollar Movie click here

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • NAVIGATING THE DIGITAL DIVIDE
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  • TCIBR podcast: J.C. Hutchins – Beyond the Book
    J.C. Hutchins‘ newest work entitled “Personal Effects: Dark Art” is more than just a traditional novel it is an “out of book” experience. A collaboration between St. Martin’s Press and Jordan Weisman’s company Smith & Thinker, “Personal Effects: Dark Art” is a transmedia experience which enables readers to travel beyond the written word. Packaged to look and feel like a… read more
By lance weiler, May 27th, 2008

We often discuss the importance of embracing other models and schools of thought when it comes to filmmaking. Much can be learned from the music, gaming and software industries. Filmmakers are after all entrepreneurs and the following presentation at The Next Web Conference 2008 by Adeo Ressi, The Founding Member of TheFunded.com, holds some interesting insight into the venture funding world. Now most filmmakers won’t go searching for venture funding but they will possibly consider private equity to fund their work at some point. Over the course of the half hour presentation there are a number of things that could be directly applied to film financing not to mention provide a better understanding of what investors might be looking for.


Adeo Ressi at The Next Web Conference 2008 from Boris Veldhuijzen van Zanten on Vimeo.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • VIDEO: Creating storyworlds
    In this special video podcast Christy Dena interviews workbook project founder Lance Weiler. Dena, a cross-media entertainment strategist, mentor, designer, writer and PhD researcher conducted… read more
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