By lance weiler, August 31st, 2008

This edition of TCIBR is brought to you by IndieFlix – Hunter Weeks left a cubical job to embark on a filmmaking career and within a three years has completed two documentaries and is in post on a third. One of the core elements of his strategy is to mix a DIY production and distribution approach with a variety of promotional partners. Hunter and Josh Caldwell his producing partner, have structured numerous partnerships with brands that have created funds for production, post and distribution. In our discussion Hunter shares how he crafts his sponsorship / promotional deals, why he’s bypassing the festival circuit and how his newest doc 10 yards is being released for free online prior to hitting DVD on Sept. 30th.

For more on Hunter and 10 yards visit www.10yards.com

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, July 29th, 2008

Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations (Matt Hanson, Brett Gaylor, Brian Chirls, Christy Dena, Timo Vuorensola) and a conversation with director Mark Pellington.

diy days M dot Strange, Hunter Weeks and Ondi Timoner – photo by Mike Hedge

The Realities of DIY
There’s been much discussion about the democratization of the tools but what’s really involved in taking your film from a concept to something an audience will pay to see? How can you fight your way through the clutter and what are the pitfalls to avoid when you decide to go it on your own?

Discussion Leader: Mark Stolaroff – panelists Arin Crumley, Ondi Timoner, Hunter Weeks and M dot Strange.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • TCIBR podcast: Chris Saad on DataPortability
    This edition of TCIBR is brought to you by IndieFlix – Today we are joined by Chris Saad co-founder of the DataPortability project and APML (attention profiling markup language). Over the course of the discussion we cover a wide range of topics concerning the issue of open standards, the importance of audience portability and how metadata will impact storytelling and… read more
  • POV: The States of Open Content
    Content is going to become even more open in 2008… With the change in the media climate and distribution experiments such as Radiohead’s In Rainbows (in music), and Four Eyed Monsters (in film) which have open qualities (temporarily available to watch or listen/download for free, for example) but are not necessarily truly open content, it is getting harder to tell… read more
  • TCIBR podcast – Lost Zombies & Skot Leach
    This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Skot Leach and his brother Ryan are on a mission to warn the world about a secret zombie outbreak. Their Lost Zombies project is a crowdsourced zombie flick that has user-gen sightings coming in from all over the world. Community members submit video, audio, photos, and… read more
By lance weiler, July 21st, 2008

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This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Inventing the Movies is a new book by Scott Kirsner that details Hollywood’s epic battle between innovation and the status quo. Scott joins us for a discussion about cinema’s past, present and future. Of particular note for filmmakers is a discussion around the pull economy / attention economy and how building and maintaining audiences is going to be the future of independent filmmaking.

For more on Scott visit www.cinematech.blogspot.com

book
To buy a copy of the book:
Paperback edition
PDF/E-book edition

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, June 5th, 2008

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Casey Walker has turned to the internet to raise the funds for his debut feature film, FREE FOR ALL…BUT YOU!. By putting a different spin on a model that helped a college student raise a million dollars for school, Casey has found a legal way to gather funds for the film. To date he’s raised over 170,000 dollars by selling frames to the film which are then in turn rented to the production. In our discussion Casey explains how he spent a year working through the legal issues but has emerged with what he believes could be a new funding model for independent films.

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For more on the Million Dollar Movie click here

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • Warm welcome to a new contributor – Kfir Pravda
    I’m pleased to introduce a new contributor to the Workbook Project. Kfir Pravda is a marketer, content creator and blogger. His blog “Media, Technology and Rebel Filmmaking” is read and quoted by investors, venture capitalists, CEOs of technology companies, content creators and bloggers. Kfir reports – In the past things were clear – broadcast television required a specific level of… read more
  • TCIBR podcast: Hunter Weeks 10 yards
    This edition of TCIBR is brought to you by IndieFlix – Hunter Weeks left a cubical job to embark on a filmmaking career and within a three years has completed two documentaries and is in post on a third. One of the core elements of his strategy is to mix a DIY production and distribution approach with a variety of… read more
  • ONE FROM THE ARCHIVE: "Lessons in DIY"
    The following was originally published in Filmmaker Magazine. I thought it was appropriate to re-post since the FHTA submission period is coming to a close not to mention numerous filmmakers have been asking for info on ways to spread the word about their work. This article was one of a four part series entitled “Lessons in DIY.” Make sure to… read more
By lance weiler, May 27th, 2008

We often discuss the importance of embracing other models and schools of thought when it comes to filmmaking. Much can be learned from the music, gaming and software industries. Filmmakers are after all entrepreneurs and the following presentation at The Next Web Conference 2008 by Adeo Ressi, The Founding Member of TheFunded.com, holds some interesting insight into the venture funding world. Now most filmmakers won’t go searching for venture funding but they will possibly consider private equity to fund their work at some point. Over the course of the half hour presentation there are a number of things that could be directly applied to film financing not to mention provide a better understanding of what investors might be looking for.


Adeo Ressi at The Next Web Conference 2008 from Boris Veldhuijzen van Zanten on Vimeo.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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