By Haley Moore, April 28th, 2012

The spotlight was on startups at SXSW Interactive this year, but over at the conference’s first CraftCamp in Palm Park, we got to talk about a different kind of small business: artisan-driven commerce.

I wish I’d had the chance to spend more time at CraftCamp this time around, because one of the most interesting panels of the conference was there.  The talk, driven by Tara Gentile and Adam King, was a crash course in premium pricing.

Most artisans think of premium pricing and high end artifacture as something from a different world, even if the work they produce is high quality.  According to King, the key to bridging that gap is to listen to and watch high end consumers – find out what they value and how they make decisions.  He said that most high end consumers make purchasing decisions differently than the people who make the things they buy.

Gentile said that artists should focus on creating their best work and pricing it accordingly, rather than pricing to meet a given market price.

The message resonated not just because of the promise of profit, but because in a time when artists have to compete with factories, sometimes even on their own turf, the high end may be the only place where we can realistically thrive.

The event also featured a crafting table sponsored by Spoonflower, an online fabric printing shop that is arguably the nexus between the tech startup world and the artisan craft world.  They use an on-demand business model similar to self-publishing book outfits like Lulu.

The other big sponsor was Stitch Labs, another tech startup that looks to unify various storefronts with a single backend.   The presence of these companies left me wondering, though, whether there isn’t more money to be made from the crafters than from their customers.

  • Share/Bookmark
Posted in audience-building design events

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

RELATED
By Haley Moore, November 8th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Jeff Watson from the University of Southern California talks about Reality, a creative game he designed with Simon Wiscombe for students at the university’s School of Cinematic Arts.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:

Jeff Watson, co-creator of SCA Reality at USC.

From This Episode:

USC’s Integrated Media Arts and Practice (IMAP) program.

The collaborative production game SFZero

Steve Jackson’s Illuminati

The card game Fluxx

Mary Flannagan’s Grow-A-Game

A few of our favorite deals:


Spacebound – Deal Page


The Game – Deal Page


Letters of My Lai – Deal Page

  • Share/Bookmark
Posted in Person of Interest Transmedia Talk crowdsourcing design experience gaming video

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

RELATED
  • CULTURE HACKER: Shifting Your Paradigm in Three Easy, Painless Steps
    Nick Braccia reports – I’m new to the WBP crew and wanted to kick-off my involvement with a brief and practical outline of introductory steps to help you make the transition from mono-media storyteller (in this case, film) to transmedia storyteller. In time, this evolution will help you to grow (and strengthen) your audience. Like many contemporary transmedia story architects,… read more
  • Transmedia as a Tool for Audience Building
    I’m very grateful to the producers of Vauxhall Crossed for allowing me to publish the work I did at the end of last year and to be able to show where we are now. Let me say at the outset that I do appreciate that in an ideal world of transmedia storytelling, no media is of lesser importance than the… read more
  • TCIBR podcast – Brian Clark of GMD studios
    This edition of TCIBR is brought to you by IndieFlix – Brian Clark joins us for a discussion about filmmaking, audiences, breaking the rules and the value of going DIY. Founder of GMD studios and co-founder of indieWire, Brian has been at the forefront of the independent film scene for well over a decade. GMD studios has created digital… read more
By Haley Moore, September 10th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Rich Silverman, Alex Lemay, and Transmedia Talk host Dee Cook discuss the future of publishing and talk about GoBZRK, the experience they have created for an upcoming novel by prolific young adult author Michael Grant.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media, Experience and Community Moderator for GoBZRK

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guests:
Rich Silverman, Writer/Producer, GoBZRK
Alex Lemay, Executive Producer, GoBZRK

From This Episode:

Animorphs

Gone

Silverman and Lemay are members of The Shadow Gang.

Borders closed almost 400 stores in July.

Egmont UK, the publisher of BZRK

Nexus Humanus, the first in-game site for the experience.

Why So Serious, the ARG experience for the Dark Knight. ( player forum )

Publishers Weekly’s interview with Michael Grant

ARGNet’s coverage of the experience

  • Share/Bookmark
Posted in Publishing Transmedia Talk arg design experience gaming podcast storytelling

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

RELATED
By Haley Moore, August 25th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Stitch Media partner Evan Jones talks about the role of the audience in transmedia storytelling, suspension of disbelief, and Stitch’s new project, the Drunk and On Drugs Happy Funtime Hour.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:
Evan Jones, partner at Stitch Media

From This Episode:

Jones’s TEDx Halifax talk, “Belief is Not Binary”

Search4E

VirtuQuest

The Drunk and on Drugs Happy Funtime Hour

America 2049

Him, Her and Them, and our episode on the project

The film Catfish

Redress Remix

Stitch Media’s web series Moderation Town

  • Share/Bookmark
Posted in Transmedia Talk arg design experience marketing podcast storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

RELATED
  • My Favorite App at SXSW
    There are many apps on your smart phone. How many do you really use? Me: Yelp, Facebook, Twitter, Huffington Post, Lastfm, and Google maps. My 100 other ones collect dust because they don’t solve a problem or are a bad imitation. At SXSW I discovered an unique app called iTouru: remember listening to an audio tour at a museum, now imagine if… read more
  • Quick Hit: You Suck at Transmedia
    Transmedia designer and sometime WBP contributor Chrisy Dena launched a new site last night called You Suck at Transmedia, which plans to catalog transmedia failures and the lessons we can learn from them. How do you/we/us stop sucking at transmedia? Well, this site is a step in that direction. This site welcomes contributions that really do aim to progress the state… read more
  • An Interview with Polly Frost: Evolving Your Art for Emerging Channels (Part One)
    About 5 years ago, I had the pleasure of meeting Polly Frost and her husband Ray Sawhill through our mutual friend, Steve Vineberg. Immediately, we hit it off upon realizing we shared a passion for  horror, sci-fi and pulp. I have to admit I was a little intimidated; both Ray and Polly have pretty intense journalistic, critical and creative resumes.… read more
By Dee Cook, June 16th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Steve Coulson of Campfire talks with us about The Maester’s Path, a sensory storytelling campaign for the HBO series Game of Thrones.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:
Steve Coulson from Campfire

From This Episode:

The Maester’s Path, Campfire’s sensory and puzzle experience for the show.

The comprehensive making-of campaign Making Game of Thrones.

Game of Thrones armor designer Simon Brindle showcases his workin a short video for Game of Thrones: The Artisans.

Fans attempt to fix Adrianne Palicki’s costume for her role in the new Wonder Woman series.

Michael Andersen walks readers through the Maester’s Path experience at ARGNet

Writer JC Hutchins opens his Maesters Path scent box with care and irrepressible enthusiasm.

Campfire partner GetGlue

The binaural experience of the Inn at the Crossroads

Campfire partner Luxurious Animals

The virtual environment The Wall

  • Share/Bookmark
Posted in Transmedia Talk design event experience marketing podcast social media storytelling television transmedia video

Dee Cook was elated to discover the world of interactive storytelling because, at that moment, she finally discovered what she wanted to do when she grew up. She has written, designed, and consulted on a score of alternate reality games and campaigns, most recently Focus Rally America, True Blood, and World Without Oil. Find out more about her at http://deecook.com

RELATED
  • twitter
  • facebook
  • delicious
  • youtube
  • vimeo

Join the WorkBook Project mailing list - enter your email below...

WORKBOOK PROJECT flickr
DIY Days Philly 2009: Town Hall PanelDIY Days Philly 2009: Town Hall PanelDIY Days Philly 2009: Town Hall PanelDIY Days Philly 2009: Town Hall PanelDIY Days Philly 2009: Town Hall PanelDIY Days Philly 2009: Town Hall PanelDIY Days Philly 2009: Town Hall PanelDIY Days Philly 2009: Town Hall PanelDIY Days Philly 2009: Town Hall Panel
WORKBOOK PROJECT twitter
READ

There are no events to show at this time.

Podcast Archive