By Haley Moore, April 28th, 2012

The spotlight was on startups at SXSW Interactive this year, but over at the conference’s first CraftCamp in Palm Park, we got to talk about a different kind of small business: artisan-driven commerce.

I wish I’d had the chance to spend more time at CraftCamp this time around, because one of the most interesting panels of the conference was there.  The talk, driven by Tara Gentile and Adam King, was a crash course in premium pricing.

Most artisans think of premium pricing and high end artifacture as something from a different world, even if the work they produce is high quality.  According to King, the key to bridging that gap is to listen to and watch high end consumers – find out what they value and how they make decisions.  He said that most high end consumers make purchasing decisions differently than the people who make the things they buy.

Gentile said that artists should focus on creating their best work and pricing it accordingly, rather than pricing to meet a given market price.

The message resonated not just because of the promise of profit, but because in a time when artists have to compete with factories, sometimes even on their own turf, the high end may be the only place where we can realistically thrive.

The event also featured a crafting table sponsored by Spoonflower, an online fabric printing shop that is arguably the nexus between the tech startup world and the artisan craft world.  They use an on-demand business model similar to self-publishing book outfits like Lulu.

The other big sponsor was Stitch Labs, another tech startup that looks to unify various storefronts with a single backend.   The presence of these companies left me wondering, though, whether there isn’t more money to be made from the crafters than from their customers.

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Posted in audience-building design events

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Haley Moore, November 8th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

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Jeff Watson from the University of Southern California talks about Reality, a creative game he designed with Simon Wiscombe for students at the university’s School of Cinematic Arts.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:

Jeff Watson, co-creator of SCA Reality at USC.

From This Episode:

USC’s Integrated Media Arts and Practice (IMAP) program.

The collaborative production game SFZero

Steve Jackson’s Illuminati

The card game Fluxx

Mary Flannagan’s Grow-A-Game

A few of our favorite deals:


Spacebound – Deal Page


The Game – Deal Page


Letters of My Lai – Deal Page

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Posted in Person of Interest Transmedia Talk crowdsourcing design experience gaming video

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Haley Moore, September 10th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Rich Silverman, Alex Lemay, and Transmedia Talk host Dee Cook discuss the future of publishing and talk about GoBZRK, the experience they have created for an upcoming novel by prolific young adult author Michael Grant.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media, Experience and Community Moderator for GoBZRK

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guests:
Rich Silverman, Writer/Producer, GoBZRK
Alex Lemay, Executive Producer, GoBZRK

From This Episode:

Animorphs

Gone

Silverman and Lemay are members of The Shadow Gang.

Borders closed almost 400 stores in July.

Egmont UK, the publisher of BZRK

Nexus Humanus, the first in-game site for the experience.

Why So Serious, the ARG experience for the Dark Knight. ( player forum )

Publishers Weekly’s interview with Michael Grant

ARGNet’s coverage of the experience

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Posted in Publishing Transmedia Talk arg design experience gaming podcast storytelling

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Haley Moore, August 25th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Stitch Media partner Evan Jones talks about the role of the audience in transmedia storytelling, suspension of disbelief, and Stitch’s new project, the Drunk and On Drugs Happy Funtime Hour.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:
Evan Jones, partner at Stitch Media

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Jones’s TEDx Halifax talk, “Belief is Not Binary”

Search4E

VirtuQuest

The Drunk and on Drugs Happy Funtime Hour

America 2049

Him, Her and Them, and our episode on the project

The film Catfish

Redress Remix

Stitch Media’s web series Moderation Town

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Posted in Transmedia Talk arg design experience marketing podcast storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By Dee Cook, June 16th, 2011

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

Download | Subscribe with RSS |Subscribe with iTunes

Steve Coulson of Campfire talks with us about The Maester’s Path, a sensory storytelling campaign for the HBO series Game of Thrones.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:
Steve Coulson from Campfire

From This Episode:

The Maester’s Path, Campfire’s sensory and puzzle experience for the show.

The comprehensive making-of campaign Making Game of Thrones.

Game of Thrones armor designer Simon Brindle showcases his workin a short video for Game of Thrones: The Artisans.

Fans attempt to fix Adrianne Palicki’s costume for her role in the new Wonder Woman series.

Michael Andersen walks readers through the Maester’s Path experience at ARGNet

Writer JC Hutchins opens his Maesters Path scent box with care and irrepressible enthusiasm.

Campfire partner GetGlue

The binaural experience of the Inn at the Crossroads

Campfire partner Luxurious Animals

The virtual environment The Wall

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Posted in Transmedia Talk design event experience marketing podcast social media storytelling television transmedia video

Dee Cook was elated to discover the world of interactive storytelling because, at that moment, she finally discovered what she wanted to do when she grew up. She has written, designed, and consulted on a score of alternate reality games and campaigns, most recently Focus Rally America, True Blood, and World Without Oil. Find out more about her at http://deecook.com

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