By lance weiler, August 4th, 2008

For DIY DAYS we reached out to a number of folks to create presentations. Christy Dena is a cross-media specialist who is also a contributor to the Workbook Project. The following is a presentation that she compiled which provides an excellent overview of the who, what, when, where, why and how of cross-media.

cd.jpgChristy Dena is a Universe Creator and Transmodiologist. She is an industry strategist, mentor, transmedia writer and designer and PhD researcher. She has provided advice and presentations on multi-platform storytelling to the Australia Council for the Arts, Film Australia, Center for Screen Business, AFTRS, ABC, dLux Media Arts and the ACT Filmmakers Network. Christy presents regularly on Alternate Reality Game creation to a variety of organizations, practitioners and corporations such as Nokia in Finland. She co-wrote the International Game Developers Association Alternate Reality Game Whitepaper and manages an ARG Researcher & Educator listserv. She currently advises to clients including the Australian Literature Board and film production houses such as Killer Bald Men and Instinct Entertainment. She is part of the Sense Worldwide Network, a company that provides contextual research and concept development services to Blue Chip and Fortune 500 clients. Her PhD, at the University of Sydney, investigates narrative in the age of cross-media production. She recently gave a keynote at the First International Conference on Cross-Media Interaction Design in Sweden.

Christy runs two popular blogs: www.Cross-MediaEntertainment.com and co-edits www.WriterResponseTheory.org. She will be launching a podcast in July at www.UniverseCreation101.com and has her bio information at www.christydena.com.

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Posted in DIYDays arg cross-media

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, July 29th, 2008

Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations (Matt Hanson, Brett Gaylor, Brian Chirls, Christy Dena, Timo Vuorensola) and a conversation with director Mark Pellington.

diy days M dot Strange, Hunter Weeks and Ondi Timoner – photo by Mike Hedge

The Realities of DIY
There’s been much discussion about the democratization of the tools but what’s really involved in taking your film from a concept to something an audience will pay to see? How can you fight your way through the clutter and what are the pitfalls to avoid when you decide to go it on your own?

Discussion Leader: Mark Stolaroff – panelists Arin Crumley, Ondi Timoner, Hunter Weeks and M dot Strange.

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Posted in BTS DIYDays animation audience biz case study deals discussion distro diy doc dvd education event festivals funds how to narrative online panel podcast producing production promotion resource sponsorship tech theatrical tools tv web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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