By Jason Hood, October 23rd, 2011

New York-based creative professionals take note! Odds are, you’re familiar with 3rd Ward, the massive workspace in Bushwick full of all sorts of resources, supplies and classes for any creative project that interests you, from woodworking to filmmaking. And if not I just told you the gist of it, so there you go.

But aside from being a great place to learn, create, and promote all sorts of great DIY projects, their newest addition now also makes it a great place to work. Dubbed a “coworking space,” it’s a modern, bright, airy office designed for collaborating as well as solo work, full of shared desks, personal workstations, conference rooms, plenty of brand new iMacs, free wifi and printing, and of course, free coffee. All of it’s designed for any smart creative freelancer, startup or telecommuter who wants to have a place to get their work done while networking with other like-minded people. You can even meet clients and have business mail delivered there.

At the heart of all of this, though, is collaboration. The nice thing about 3rd Ward is that it provides the perfect environment for creativity: step inside and you’re surrounded by people in all sorts of different crafts from all sorts of different backgrounds, and everyone has ideas flowing. A graphic designer may not realize they can get inspiration from a welder until it happens, and these sorts of things happen all the time at 3rd Ward.

And of course, we wouldn’t recommend anything unless we’ve seen and experienced it ourselves; 3rd Ward has given Workbook Project a space to shoot at least one RADAR episode, and we also partnered with them for Inside Design as well.

Learn more about the new coworking space HERE.

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Posted in NYC community creative collaboration cross-media diy

Jason Hood a recent graduate of the University of Texas, he once co-produced Local Live and The Austin Sessions, a radio-slash-TV show and webseries, respectively, that focused on Austin’s famous independent music scene. He’s also directed a number of 16mm short films, and had a diverse and bizarre series of paid jobs ranging from librarian to travel blogger.

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By lance weiler, August 31st, 2008

This edition of TCIBR is brought to you by IndieFlix – Hunter Weeks left a cubical job to embark on a filmmaking career and within a three years has completed two documentaries and is in post on a third. One of the core elements of his strategy is to mix a DIY production and distribution approach with a variety of promotional partners. Hunter and Josh Caldwell his producing partner, have structured numerous partnerships with brands that have created funds for production, post and distribution. In our discussion Hunter shares how he crafts his sponsorship / promotional deals, why he’s bypassing the festival circuit and how his newest doc 10 yards is being released for free online prior to hitting DVD on Sept. 30th.

For more on Hunter and 10 yards visit www.10yards.com

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Posted in BTS audience biz community deals digital downloads distro diy doc dvd online podcast promotion sponsorship web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • COWORKING SPACE AT 3RD WARD
    New York-based creative professionals take note! Odds are, you’re familiar with 3rd Ward, the massive workspace in Bushwick full of all sorts of resources, supplies and classes for any creative project that interests you, from woodworking to filmmaking. And if not I just told you the gist of it, so there you go. But aside from being a great place… read more
  • this conference is being recorded – Ted Sarandos NETFLIX
    Our guest today is Ted Sarandos, Chief Content Officer of Netflix. In our conversation Ted discusses how filmmakers can build audiences for their work, Netflix’s new production / distribution arm Red Envelope Entertainment and offers a glimpse into the company’s future plans. To listen NOW click the play button below.
  • POV: Cast it to the Crowd
    Film is all about collaboration. Filmmakers are starting to engage in new ways with their audience, that’s plain to see with the projects the Workbook project is covering. The Internet allows us to take this collaboration further, into the realms of crowdsourcing. This is an emerging area that we’re pushing the edges of with A Swarm of Angels, a… read more
By lance weiler, August 13th, 2008

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This edition of TCIBR is brought to you by IndieFlix – Brian Clark joins us for a discussion about filmmaking, audiences, breaking the rules and the value of going DIY. Founder of GMD studios and co-founder of indieWire, Brian has been at the forefront of the independent film scene for well over a decade. GMD studios has created digital experiments, campaigns and games that flow seamlessly between the virtual world and the real world such as Art of the Heist and Eldritch Errors.

For more on Brian visit GMD studios and indieWire

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Posted in audience audio biz community cross-media crowdsourced distro diy gaming interview online panel podcast promotion remix tech vidsocial web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, August 7th, 2008

Till now, as independent filmmakers (especially of non-fiction), there have always been gatekeepers between us and our audience. In the UK, they’ve been the primary broadcasting channels. For anything we made to have stood a chance of getting any decent kind of viewership – in essence, to have had any voice at all – a handful of commissioning editors and the whims of their tastes (or the format du jour of those channels) would have to have given their approval. Not only did they have veto over what gets seen, but ultimately – what gets made. And till now we’ve been left with the conundrum of making what they want us to make if we’re going to stand a chance of obtaining audience, or making what we want to make and resigning ourselves to the idea of relative obscurity.

Ultimately, this has made us ‘independent’ filmmakers passive, subservient. And what’s more, it’s totally dictated what audiences expect to see. The entire process has been mediated, and rather than being free to express ourselves, as filmmakers we have become a permission culture waiting for the acceptance of the powerful few.

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Posted in audience distro diy doc pollinate

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • Call for entry
    IFP Documentary Rough Cut Lab – November 6 – 9, 2007, NYC The IFP Documentary Rough Cut Lab is a national program connecting mentors and projects before they are submitted to festivals. The Lab aims to identify 10 high quality independently produced documentaries each year that can benefit from the support and expertise of experienced film professionals. The key… read more
  • NEW: Case Study
    The new Case Study section of the Workbook, will focus on projects in development, production and distribution. The first case study details the Head Trauma cinema ARG (alternate reality game) which not only promoted the movie’s DVD and VOD release but also became its own revenue stream. Like everything else associated with the Workbook the Case Study section is an… read more
  • DIY list #2
    Jennifer Venditti’s directorial debut, BILLY THE KID is a touching and haunting portrait of a small town underdog named Billy. When we saw the doc at SXSW, we were struck by its depiction of teenage angst, love and awkwardness. WHY: The DIY film is currently in limited release in select theaters in a bid for Oscar consideration. For dates… read more
By lance weiler, July 29th, 2008

Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations (Matt Hanson, Brett Gaylor, Brian Chirls, Christy Dena, Timo Vuorensola) and a conversation with director Mark Pellington.

diy days M dot Strange, Hunter Weeks and Ondi Timoner – photo by Mike Hedge

The Realities of DIY
There’s been much discussion about the democratization of the tools but what’s really involved in taking your film from a concept to something an audience will pay to see? How can you fight your way through the clutter and what are the pitfalls to avoid when you decide to go it on your own?

Discussion Leader: Mark Stolaroff – panelists Arin Crumley, Ondi Timoner, Hunter Weeks and M dot Strange.

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Posted in BTS DIYDays animation audience biz case study deals discussion distro diy doc dvd education event festivals funds how to narrative online panel podcast producing production promotion resource sponsorship tech theatrical tools tv web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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