By Lance Weiler, October 3rd, 2010

This year marks the fourth edition of Power to the Pixel which has grown over the last few years to become the leading voice in transmedia in Europe. This year promises to be bigger and better with an exciting lineup of projects, speakers and industry attending the three day event.

WorkBook Project: What’s new at this year’s Power to the Pixel and for people who don’t know can you explain briefly the types of programs you offer?

Liz Rosenthal: The key expansion of this year’s Cross-Media Forum is The Pixel Market – our new finance summit for international cross-media projects running over 13 & 14 October. We’ve selected 18 international cross-media projects whose stories span across film, TV, gaming mobile, publishing and real life events . We’ve set up one-to-one business meetings for the project teams with potential commissioners, financiers and partners. Nine of these projects have been selected to compete for the ARTE Pixel Pitch Prize £6k/ $10k (approx).

The event runs 12-15 October. There are two open days.

12 October is The Conference Day at The National Film Theatre, BFI Southbank. A day of keynotes, candid case studies and presentations from an array of world-class experts who are working at the vanguard of cross-media content creation, production and finance including Michel Reihac (ARTE), Mick Monello (Campfire), Mauren McHugh (No Mimes), Tommy Pallotta (Director & Producer) & Lance Weiler (Seize the Media),

Raafi Rivero and Michael Hastings-Black winners of the Pixel Pitch Award 2009

13 October is The Pixel Pitch Day at The National Film Theatre, BFI Southbank The Pixel Pitch is the public day of The Pixel Market and presents an ideal opportunity to discover first hand what types of projects are getting financed and by whom.

Nine international producer-led teams have been chosen to present their projects to a select jury made up from international decision-makers, commissioners and executives from across film, advertising, broadcast, the arts, online and games. They will compete for the £6,000 ARTE Pixel Pitch cash prize.

The Pixel Meetings take place on 14 October and this year’s Power to the Pixel Think Tank on 15 October is dedicated to finding the practical steps that will allow the film and media industries to grasp the opportunities of cross-media change. The results will be freely available in a Think Tank report to be produced by Power to the Pixel.

WBP: What are some interesting projects that have caught your attention over the last year or so that you feel are good examples of transmedia projects?

LR:There are a number of projects that we are showcasing at this year’s event.

Three documentary projects illustrate how interactive platforms can enhance and transform the possibilities for documentary storytelling to interpret and synthesize many sources of information to explain a situation or express a POV.

Collapsus is a brand-new transmedia project from SubmarineChannel, directed by Tommy Pallotta, producer of Scanner Darkly and Waking Life, and director of American Prince. It combines interactivity, animation, fiction and documentary and looks into the near future to show you how the imminent energy crisis affects a group of ten people, who appear to be caught up in an energy conspiracy. Collapsus is the transmedia project associated with the documentary, Energy Risk.

Prison Valley is the latest interactive documentary produced by Upian and ARTE by by David Dufresne & Philippe Brault It investigates the prison industry in Fremont County, a remote part of Colorado, USA, in the French documentary. The two reporters explore an area that has 36,000 inhabitants, over 7,000 inmates and 13 jails. Prison Valley is made up of a linear 59-minute film, which was aired on television channel Arte (who co-produced the documentary) on 12 June, 2010. But besides this, web users can view extra footage, interviews and statistics online.The documentary uses many of the possibilities provided by the Internet, including photography, text, audio, video and infographics. Viewers can explore the content using a navigation system similar to a video game.

Waterlife is a stunning ode to the last great supply of fresh water on earth, the Great Lakes, as well as the award-winning full-length documentary feature directed by Kevin McMahon and produced by NFB Canada, the online interactive experience immerses us in their extraordinary beauty, ecological complexity, and extreme state of distress.

Another project that hit the headlines this was Conspiracy For Good an augmented reality drama that took place on the Internet, on mobile devices and offline in four live action events in London. It was developed by Heroes creator Tim Kring and sponsored by Nokia. The audience played the part of activists and supporters of the eponymous organisation, Conspiracy For Good, and joined in to help direct the action by solving various puzzles spread across different media.

WBP: In terms of emerging trends what do you think is most interesting for those who are telling stories?

LR: Evolving devices, software and applications are enabling a whole new Renaissance in storytelling possibilities. Film and TV storytelling until recently has been essentially confined to distribution formats and release windows. Now the possibilities of extending stories in a multitude of new ways across different media platforms and devices is huge. As well as the creative aspect there are powerful ways of engaging new audiences and increasing the discoverability of projects and also attracting a whole new pool of finance and media partners. The personalisation of media is also one of the biggest trends that is effecting storytelling. Audiences are frequently no longer passive consumers of story but active collaborators and stakeholders in terms of co-creation, marketing, distribution and sometimes even in terms of financing.

WBP: What do you hope people will take away from this year’s event?

LR: The projects above and new ones that we are showcasing at The Pixel Market demonstrate that filmmakers and storytellers of diverse formats and genres are embracing these new trends. Many of the stories that we have heard about in terms of cross-media or transmedia storytelling have been huge studio franchises and often been seen soley in terms of marketing not storytelling or in any form of increasing the value of the property itself. In a world where the value of traditional media formats is steeply declining and where audience behaviour is rapidly evolving, we are keen to demonstrate at Power to the Pixel that cross-media storytelling is an essential way for creators and media businesses to reach new audiences, extend the values of the properties they are developing and to find sustainable business models in a rapidly evolving media world.

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Posted in cross-media event gaming storytelling transmedia

Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

By Milton De La Cruz, October 1st, 2010


This is the official trailer for Collapsus, a media phenomenon that will expand the limits of how different forms of communication work together to create a complete experience. The project is headed by Tommy Pallotta, producer of Waking Life and Scanner Darkly. Collapsus is set in the near future and details the effects of the imminent energy crisis on ten individuals who become the central figures in an energy conspiracy. Collapsus is the transmedia project related to the movie Energy Risk which focuses on the rough transition from fossil fuels to alternate resources and how it would affect worldwide energy infrastructures. Collapsus is being developed by SubmarineChannel, in collaboration with the Dutch public broadcaster VPRO. The combination of animation, narrative, documentary, and interactivity will plunge the audience into a highly developed world that is falling apart at the seams. The audience becomes a player within the story by making decisions that affect the global arena. The story is propelled through the interactions of different media forms, but that is what makes it all the more engaging, as there are layers and layers of intrigue and drama. For those who need some assistance with getting started with this correlative experience, Tommy Pallotta, the director of Collapsus, has made a video walkthrough for the project.

Collapsus –
Walkthrough – Link


Javelin– Intervales Theme (found VHS)

Javelin was featured in RADAR episode 27, Auto-Tune The News. Their use samples and original sounds to create music that fuses Bollywood singsong together with 80s arcade game sounds creates melodic fusions equivalent to a sunny day on the moon, a mix of the haunting and upbeat. Their focus on rhythm harkens back to the days of the B-Boys of old creating music that is as easy to listen to as it is to dance along with. In this video they feature footage from a VHS tape they found on the streets of their native Providence, RI. The little boy eating ice cream looks like a character ripped out of the Cosby show, fitting for the song Intervales Themes, which Javelin chose to accompany it. The slick beats and melodic tunes create a solid feel for the era when this VHS footage was probably taken. Javelin has managed to fake a genuine relic, which is no easy feat to master.

Link to Video- HERE


Stuff Hipsters Hate

Brenna Ehrlich and Andrea Bartz have been running the blog Stuff Hipsters Hate for a year now, and recently they have published a book that can serve as handy guide to turn the tide against the plaid shirts and silk scarves of the hipster zombie mob. In the book and blog, Ehrlich and Bartz highlight topics, links, and questions that the targeted subculture, even with a few PBRs in them, can’t handle. For those who live in big cities like New York and San Francisco, hipsters are all too familiar. Urban pavements are crawling with scrawny, mustachioed men on fixed gear bikes and young, beautiful women in granny clothes and glasses. What is this strange Halloween-like phenomenon? For those that haven’t been exposed to the hipster culture; congratulations, you have dodged a gaggle of unoriginal originality obsessed self-professed freaks of pop culture, but every day city dwellers struggle to figure out a way to repel the ubiquitous plague of hipsters. Look no more my fellow urbanites! Stuff Hipsters Hate is here to save you from partying with people that think they are too good to listen to anything produced after 1992.

Buy the Book:HERE


Open Video Conference

The web video is an accessible form of communication, but lately the fear of a tiered internet experience and of loosing the ability to explore an open web have made the comprehensive and free web video an endangered species. The Open Video Conference being held in New York City is dedicated to broadening the impact of the web video as a medium for communication and expression. OVC is being held by the Open Video Alliance, a group created by individuals and coalitions who seek to create an open web video experience through building inclusive tools, practices, and policies. The conference takes place over three days, and has tons of seminars and talks dedicated to the web video as a media form and essential transmedia tool. Sunday will be Hack Day, where conference attendees, HTML5 developers, and transmedia storytelling experts, will get to work on a series of activities that range from mapping out a transmedia strategy for content to building a custom HTML5 player for sites.

Our own Lance Weiler will be presenting along with Tommy Pallotta (Director of Collapsus, Producer of Waking Life and Scanner Darkly) at 4PM on October 1, 2010. Their talk about “Storytelling Without Bounds” will focus on joining of many media forms to create a complete experience. Be sure to check in early, and go to as many events as you can in order to gain a greater understanding of the web video and how it is evolving into something greater.

October 1st & 2nd
Fashion Institute of Technology
7th Ave at 27th St

Hack Day
October 3rd
NYU’s Interactive Telecommunications Program
721 Broadway
New York, NY 10003
Events – Link


The Advice of Strangers

Marc Horowitz doesn’t feel like any of the negative connotations associated with the word stranger should affect his new web series. Horowitz has been featured as part of RADAR episode 18, Google Maps Road Trip, a virtual, internet assisted road trip, where he shared his life and time with Peter Baldes, a man unknown to him at the beginning of their project. His unique brand of art and entertainment, which is closely related to culture jamming, is heavily influenced by social interactions and the reactions of other people. Children’s television has made stranger danger a staple of our vocabulary, and the word stranger has become synonymous with shadowy figures and hazardous situations. Now, Marc Horowitz is going to take the input from strangers and weirdos from the internet make life decisions based on their opinions. Follow him through his internet fueled journey, which is sure to be a life-changing experience for him and for the people that become active participants in his experiment.

Link – The Advice of Strangers
Link – Channel

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Posted in News RADAR NYC comic event movies music storytelling

Milton De La Cruz is a soon to be graduate from Tisch at NYU. He spends most of his time traipsing across the streets of the city daydreaming and trying to take videos on his cameraphone. When he's not dawdling around Manhattan he spends his time in museums and art exhibits trying to figure what's new in the art world. On top of that, he loves to do gaff, grip, write, direct, and edit film projects. With a penchant for fashion photography, he's always trying to find a new muse to photograph. His favorite time of day is anytime past 10 PM because it makes for the best lighting in photos.

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    WATCH Eliza Skinner – The 5 White Characters in Every Tyler Perry Movie Eliza Skinner loves Tyler Perry – watch more funny videos Eliza Skinner is too hilarious to pass up. She is blunt and to the point in a bubbly and infectious way that you can’t help but crack more than a smile. Being funny, honest, and polite about… read more
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By Tim Farrell, September 28th, 2010

In August of 2003, Shelley Jackson began a new project, simply dubbed “Skin”. This project in particular took what we consider to be “literature” to its most abstract. What Jackson calls a “mortal work of art” began with her putting out a open call for volunteers to be a part of this living experiment in literature. She was searching for people who would tattoo a single word, anywhere they please on their bodies, with the only restriction being that it must be in black ink, in a “classic book font”.

First, people from around the world reached out to her online, (grossing a total of over 21,000 emails worldwide), and then they would receive a release form. After signing off on the project, the individuals would receive their word, sometimes just a letter, (a, I, etc.) and now it was up to them to get the tattoo. Upon documenting the tattoo, and submitting that documentation, the individual would receive a full copy of the full text. This work would never be published to the public. So far, 553 words have been tattooed, with 1445 more volunteers who have already been released, awaiting their day in the tattoo chair.

Shelley needs 646 more volunteers to complete the story. The literature world has never seen a project of this scale, nor this level of user-based interactivity. Not only will this story only exist on the bodies of the volunteers, acting as their pages, but it can only last as long as they do. In this writer’s opinion, Shelley Jackson has created an entirely new concept, and therefore changed the face of what we know as “print” forever. As a matter of fact, I am considering joining this group of volunteers, becoming a page, and forever being a part of this human literature experiment.

Shelley is now teaching at the New School in the Graduate Writing Program.
If you are interested if becoming part of the project visit

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Posted in News Pulse event storytelling

Tim Farrell hails from good ol’ Sleepy Hollow, NY, but  moved to Astoria 5 years ago, and swears he’ll never leave.  Whether it’s A.C.-ing, Gripping or P.M.-ing Tim is a true production guy at heart. Tim also enjoys writing when he needs a break from production.

By Lance Weiler, September 25th, 2010

The Open Video Conference returns to NYC with a stop at FIT for two days of conference Oct 1st and 2nd and a special hack day on Oct 3rd. We caught up with Ben Moskowitz who’s pulling the event together to get a better sense of what to expect.

WorkBook Project: What is OVC and what’s new this year?

Ben Moskowitz: OVC is a two-day gathering for anyone who’s interested in the future of web video. The event draws a big and diverse crowd of businesspeople, technologists, lawyers, academics, artists and others. At one level it’s a showcase for creative and technical innovation in online video, especially some of the exciting things happening with HTML5 and open video. But we also grapple with some larger questions—with so much free content out there, how will artists get paid? Who decides what you watch? Who knows what you watch? We are very much about the top-level concerns of this emerging web video medium, the web, and the mass media system generally.

OVC is presented by the Open Video Alliance, which is a coalition of organizations and individuals building open tools, policies, and practices for web video. This is the second time we’ve produced OVC. This year’s event is bigger, featuring a small film festival and hack day. But on a deeper level, what’s new this year is that HTML5 video and open video generally are really picking up industry support, and lightbulbs are beginning to go off in people’s heads. So some of the really advanced stuff that we’ve been forecasting and building toward is becoming tangible. OVC is a great place to get a peek at some of that stuff.

WBP What’s the most pressing issue facing Open Video and why?

BM: At OVC we’re interested in all facets of web video. To have an “open” video ecosystem, we’re going to need to ensure that creativity is compensated; that the software and hardware tools for making and watching video are accessible and widely distributed; that the network for delivering video is open to all producers, big and small; and that public policy supports the ability of mass numbers of people to participate in the video conversation.

We’re discussing all of this at OVC, and it’s all important.

WBP: HTML5 what’s it mean to storytellers and what are some of the exciting things you’ve seen done with it? Any examples you can share?

BM: Mozilla is opening an HTML5 video workshop to show what’s possible when video is woven into web pages. It’s much different than simply “embedding” a video—it’s experimenting with the possibilities of connecting video to the rest of the web, and really embracing new ideas about interactivity and iterability.

There’s the popcorn.js demo floating around, which pulls live-updating data from across the web and displays it along with the video. But that’s early stage stuff. There are lots of cool concepts which show users interacting and manipulating video in real time. It’s not just about augmenting the viewing experience—it’s about creating new experiences which weren’t possible until now. Check out the Arcade Fire HTML5 music video, “The Wilderness Inside.” In fact, do a Google search for “HTML5 video demo” and you’ll see all sorts of possibilities; when you realize that creators will be able to tinker with and build upon these examples in mass experimentation, your head will spin.

Of course, all the tech demos and gadgetry are nothing unless they’re in service of a great story. One of the coolest things to see at OVC is open source developers and creatives putting their heads together to imagine how the web can advance the craft of storytelling. We will have some cool stuff to show, for sure. But I don’t want to spoil the surprise.

But beyond that, the energy at OVC is infectious. It’s a meeting of the minds and people will be pitching new ideas all weekend. We’re delighted to be working with over 15 organizations, including the visionaries at the Workbook Project.

WBP: You’re adding a hack day this year can you explain the reason and what will be taking place?

BM: The hack day is free and open to the public. We’re organizing the hack day so everyone will have a space to start executing on their ideas immediately after the conference.

It’s taking place at NYU’s Interactive Telecommunications Program at 721 Broadway. Though it’s an open space gathering, we have some confirmed activities: a Mozilla WebMadeMovies working group; Kaltura hackathon; a working group with WITNESS on building solutions for human rights video; and a lot more. For the folks working on the fundamental mechanics of web video, we have the highly technical Foundations of Open Media Software Workshop.

But anyone with a project is welcome to come and collaborate—it’s going to be fun.

WBP: What tech do you think is exciting right now?

BM: Beyond the possibilities of HTML5 video, I’m really interested in how video on open knowledge projects like Wikipedia can improve learning, And generally speaking, the expanding universe of tools for making and sharing video—from the capture end all the way up to cloud computing resources—is really amazing to consider.


If you’re interested in new forms of storytelling, technology, policy issues or just want to catch a glimpse of some innovative projects make sure to attend OVC.

Discount available for WorkBook Project community…

Register now— they’re filling up. It’s a great deal, with 60+ sessions, screenings, parties, and more. For readers of WBP use this discount code FILM20

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Posted in community cross-media crowdsourcing event storytelling transmedia video

Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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By Milton De La Cruz, September 24th, 2010

Diane Birch – Valentino: “Behind The Screen”

Diane Birch’s video for her song Valentino is certainly innovative and fun. There are plenty of moments where the Diane and the screen do a few visual tricks that keep you guessing. For those wondering how they pulled off these tricks, here’s the “Behind the Screen” making of video. The “Behind the Screen” shows how much actual work it takes to make the magic of a music video actually happen. The interactions between the screen and the real world were carefully planned and timed. Watching the making of video for this project made it obvious that there is a high level of craftsmanship that is necessary to make a music video look flawless.

Valentino by Diane Birch-


Lewis & Clark cover David Bowie’s Changes

David Bowie is a true icon. He made his image and music an international sensation by putting on personas and creating characters that were larger than life. This weeks listen is a cover album that features TWO discs that cover a large span of Bowie’s career. The catch is that it’s not just one artist covering the best of Bowie, but several indie favorites, including Lewis & Clarke who’s music we featured on RADAR episode 34 – I Hate Perfume. The tracks though familiar are adapted into each artist’s style, but to the bone they still maintain true to their hardened Bowie edge and playfulness. Covers might not be everyone’s cup of tea, but these re-imaginings of classic rock songs recreate the aura of the great Ziggy Stardust.

Link to Lewis & Clarke and others cover Bowie HERE


Entrepreneurs Funding Shorts

This article by Ryan Nakashima is great for aspiring filmmakers and for filmmakers that have short they want an audience to see. It concentrates on finding financial backing for distribution and different options for sharing film projects with the rest of the world. Albeit, a little more geared towards the financial aspects of a very creative process, this is a good read because it is important to stay informed about ways to get your movie watched by more than just your family and friends. Visibility is a sure step in the right direction for any filmmaker, so check this article out.

Link: Article


DUMBO Arts Festival

Come one! Come all! No, but seriously, missing the DUMBO Arts Festival this year is not an option. This year there are tons of diverse and eccentric artists showcasing their masterful talents in the iconic and chill Brooklyn neighborhood of DUMBO. The festival takes place throughout the area, and the types of arts and shows to watch are innumerable. It is an entire weekend of art, music, and recreation open to everyone, but especially right up the alley of New Yorkers who don’t have solid weekend plans. Get out! Dive into the art scene! Have a good time! Before I die I want to…, featured in RADAR episode 28, will be present at the festival expanding the scope of their project. Stop by and get your picture taken, and become part of this amazing art project.

DUMBO Arts Festival

Before I die I want to… @ DUMBO Arts Festival
9/24/2010 from 6-9pm at 45 Main Street, #703, Brooklyn, NY 11201
Event Info


Everyone is Gay

Danielle and Kristin are two girls who like girls who like to answer their internet audience’s questions about sexuality, dating, relationships, the nice and/or dirty stuff in between. This is a blog for everyone, not just gay people. The questions on the blog aren’t only from a gay audience but from all sorts of people trying to find down to earth answers to their complex or more sexual questions. Danielle and Kristin are cheeky but honest girls who playfully explain that sexuality isn’t something that gets in the way of human interactions, but that it can actually create a better dialogue between people. Danielle and Kristin are relatable, funny, and sincere with their answers to their readers and the way they handle questions is open and candid. Got any dirty, sexy, homo, questions you’ve been dying to get answered? Hit them up, and maybe you can learn a thing or two about what’s taboo.

Link – Everyone is Gay

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Posted in News RADAR NYC event movies music

Milton De La Cruz is a soon to be graduate from Tisch at NYU. He spends most of his time traipsing across the streets of the city daydreaming and trying to take videos on his cameraphone. When he's not dawdling around Manhattan he spends his time in museums and art exhibits trying to figure what's new in the art world. On top of that, he loves to do gaff, grip, write, direct, and edit film projects. With a penchant for fashion photography, he's always trying to find a new muse to photograph. His favorite time of day is anytime past 10 PM because it makes for the best lighting in photos.

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