By lance weiler, July 21st, 2008

pod.jpg

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Inventing the Movies is a new book by Scott Kirsner that details Hollywood’s epic battle between innovation and the status quo. Scott joins us for a discussion about cinema’s past, present and future. Of particular note for filmmakers is a discussion around the pull economy / attention economy and how building and maintaining audiences is going to be the future of independent filmmaking.

For more on Scott visit www.cinematech.blogspot.com

book
To buy a copy of the book:
Paperback edition
PDF/E-book edition

poddown.jpg podsub.jpg digpodbutton.gif itunes.gif
To listen NOW click the play button below.

Download Adobe Flash Player.

Download Adobe Flash Player.

  • Share/Bookmark
Posted in animation audience audio biz deals delivery development digital downloads discovery discussion distro diy education experiment funds interview online podcast production resource tech theatrical tools

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

RELATED
By lance weiler, June 12th, 2008

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Skot Leach and his brother Ryan are on a mission to warn the world about a secret zombie outbreak. Their Lost Zombies project is a crowdsourced zombie flick that has user-gen sightings coming in from all over the world. Community members submit video, audio, photos, and articles as they document zombie outbreaks. In our discussion Skot details the project and explains how the community is helping to shape not only the storyline but also a social experience that lives online and off.

warninglostzombies.jpg

For more info on Skot and the Lost Zombie project click here.

poddown.jpg podsub.jpg digpodbutton.gif itunes.gif
To listen NOW click the play button below.

Download Adobe Flash Player.

Download Adobe Flash Player.

  • Share/Bookmark
Posted in audience community content cross-media crowdsourced experiment interview online podcast remix sharing user-gen vidsocial web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

RELATED
  • TCIBR podcast – Bryan Kennedy mobmov.org
    This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Today we are joined by Bryan Kennedy who is the founder of mobmov.org a global mobile drive-in network. With over 6,000 memebers and 170 chapters in 26 countries, Kennedy and his group of cinephiles have cobbled together an impressive grassroots distribution network. Bryan shares the… read more
  • HOARDABILITY: nerds, friendfeeds, funds, IM, widgets
    :: PROJECT -Nerdcore Rising is a fun glimpse into the world of the nerd hi-hop movement. Negin Farsad’s doc follows the trials and tribulations of MC Frontalot as he embarks on his first national tour; complete with strange opening acts, missing gear, and a single groupie that follows them from the Florida panhandle to New Orleans. WHY: An entertaining look… read more
  • TCIBR podcast – Casey Walker's Million Dollar Movie
    This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Casey Walker has turned to the internet to raise the funds for his debut feature film, FREE FOR ALL…BUT YOU!. By putting a different spin on a model that helped a college student raise a million dollars for school, Casey has found a legal way to… read more
By lance weiler, June 5th, 2008

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Casey Walker has turned to the internet to raise the funds for his debut feature film, FREE FOR ALL…BUT YOU!. By putting a different spin on a model that helped a college student raise a million dollars for school, Casey has found a legal way to gather funds for the film. To date he’s raised over 170,000 dollars by selling frames to the film which are then in turn rented to the production. In our discussion Casey explains how he spent a year working through the legal issues but has emerged with what he believes could be a new funding model for independent films.

casey.png

For more on the Million Dollar Movie click here

poddown.jpg podsub.jpg digpodbutton.gif itunes.gif
To listen NOW click the play button below.

Download Adobe Flash Player.

Download Adobe Flash Player.

  • Share/Bookmark
Posted in audience biz community deals experiment funds interview legal online podcast promotion web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

RELATED
By lance weiler, April 29th, 2008

I’ve just return from Hot Docs where I participated in a panel of judges for the newly formed Convergence Lab. Created by DocAgora, the lab focuses on a number of projects. The lab brings together producers, filmmakers and interactive designers in an effort to develop cross-media strategies for their projects.

Cross-media (the telling of stories across multiple mediums, devices and platforms) is a topic that we discuss often – an exciting and mind-boggling concept that opens a digital Pandora’s box. It challenges the concepts of linear structure. Sure there are numerous cross-media plays that just re-package traditional media or the new media plays that just emulate traditional media practices in a digital space. But cross-media storytelling offers new ways to build audiences and with some work could lead to new forms of project financing.

What I’ve come to learn is that it starts by listening to the audience. Everyone is their own media company these days as they publish, life stream, upload and throw their media into an every growing collective of bits and bytes.

The writing is on the wall. We were in a similar situation a decade ago when we made THE LAST BROADCAST one of the first desktop digital features and beamed it into theaters across the country. At that time it was the digital vs. film argument. Now it feels as if we’re reaching a tipping point. The days of the creation of just a feature film are gone. It’s not enough to just make a film anymore.

So how do you shake the shackles of the traditional and move into the next phase of what could prove to be a digital storytelling renaissance? There will be those who say I can’t be bothered and by all means I’m not saying that the story shouldn’t be the focus. It is all about story. I’m merely suggesting that you consider the new tools and outlets that are emerging. These developments allow you to tell your stories in new ways, larger ways, and in many cases more challenging ways.

One thing that I was asked numerous times at the Lab was where do I start? The following is a list of things to consider before you start a cross-media push.

1. Start by looking at the way your audience consume their media
2. Script it out – you wrote a script, storyboarded or created a shot list now its time to look at where people will enter your “world” and how they move through it
3. It’s a conversation. Nobody enjoys a one sided conversation so build in elements that allow your audience to interact with your content. Give them a sense of ownership through remixes, forums, fan art etc.
4. Be prepared for the audience to take control of certain aspects and know how and when to let go.
5. Listen to what the audience tells you even when they are not talking directly to you. Their actions and discussions with other audience members are a good indication of what’s working and what’s not.
6. Be prepared to move in radical directions. The best laid plans are meant to change and some times a new direction can result in larger audiences
7. Remember that there are no rules every cross-media project is different
8. Most importantly have fun since cross-media is a new way of telling stories it is a great way to experiment.

So if you’re looking to promote a project, build social awareness around a cause, or just want to have a larger audience for your work then cross-media storytelling might be for you. I’d love to hear about your projects so please send links and descriptions our way.

More reading:

http://www.cross-mediaentertainment.com
http://convergenceculture.org
http://www.storycenter.org

lw.jpg

Lance Weiler is a filmmaker and a self distribution pioneer. His films THE LAST BROADCAST and HEAD TRAUMA are distributed in the United States and in over 20 countries around the world. Lance often lectures on filmmaking, technology, media consumption and distribution. He’s spoken at the Sundance, Berlin and Cannes Film Festivals in addition to numerous Universities and film societies. Lance is currently working on a number of new film, tv and cross-media projects. He is also working on a book entitled “Putting the Mass Back in Media” which will be released in 2008. He currently sits on the board of the IFP, is the founder of the Workbook an “open source social project” for content creators and a co-founder of the discovery and distribution festival FROM HERE TO AWESOME. For more on Lance visit www.lanceweiler.com

  • Share/Bookmark
Posted in arg audience community content cross-media crowdsourced diy doc experiment funds narrative online production promotion remix tech user-gen vidsocial web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

RELATED
  • tools – loopnote
    Site: http://www.loopnote.com Service: Provides a unified messaging solution that allows you to easily stay in touch with a group people through a single interface. Status: Just launched. Still in beta so certain features such as IM verification are a bit spotty Of note: 1. loopnote makes it easy to send updates quickly to a group of people – via… read more
  • Facebook Marketing: The Key to Independent Film Marketing?
    Today’s guest contributor is KYLE PROHASKA — CEO of Praise Pictures, a film production company primarily involved in the Christian market. His first feature film Standing Firm recently released on DVD in the USA and over a dozen foreign countries. Kyle’s skill set spans a wide range from graphic and web design to editing, coloring, compression, dvd authoring, and online… read more
  • DIY list #3
    * PROJECT We Are the Strange, M dot Strange’s 2006 soon to be cult classic is a stop motion odyssey. A collision of gaming, anime, and stop motion animation, WATS is a breath taking cinematic head trip. At times the film looks like it was made for 70 million dollars but in reality it was crafted by Mike Belmont over… read more
By lance weiler, April 21st, 2008

First off, if you haven’t checked out Brett Gaylor’s open source cinema project you should. It is an exciting doc project that pulls from collaborators around the world. Brett is currently looking for some materials to finish the film. Here’s a request that he sent out to his Open Source Cinema members. If you’d like to join this ground breaking project visit http://opensourcecinema.org

Hello dear members of Open Source Cinema! This is Brett Gaylor, the director of the project. I’m writing to you because the film, Basement Tapes, is almost done. It’s been a four year process of filming, interviewing, and remixing, and it’s almost done. The film is about 90 minutes long, and has a lot of great remix work from both opensourcecinema.org and from the ether of YouTube. It’s going to be good, but it still needs more contributions!

There are 4 things I’m looking for, and I’m hoping you can help!
1. Work you’ve already made that remixes pop culture. Videos and Songs that really highlight digital transformation, humour, insight, and mayhem. I’d like to open this film by showing some creative examples of remix culture, so if you have them, please send them!

2. Videoblogs on the subject of copyright, filesharing, the Internet. At several points in the film, we hear from videobloggers and youtubers. If you haven’t recorded any, this would be a good chance. If you need some inspiration, consider Jammie Thomas – the single mother who was ordered to pay $222,000 for downloading 24 songs. Some reaction videos would be great – we’ve already used a few. Rant and rave or get creative!

3. Copyright criminal photos. Take a picture of yourself with a criminal mugshot – current copyright laws make us all criminals. We’re going to compile these and make an animation for the film.
Download the mughsot template here!
http://opensourcecinema.org/node/2226

4. Finally, and most importantly, we’ve got some specific remixing we’re after for the final section of the film – the last speech by Creative Commons founder Lawrence Lessig on copyright, and Girl Talk’s guerilla remix dance party at the Montreal Jazz Festival. MIx it all together on your computer and then re-upload it on the site – the last section of the film really needs collaborative power! The call for remixing is at :
http://opensourcecinema.org/node/2225

Thanks to those of you who have submitted material and helped shape the film – stay tuned as we near completion! Editing is scheduled to finish in June 2008. If you aren’t a member of opensourcecinema.org, go there and register and help make the film!

Keep remixing,
Brett Gaylor
www.opensourcecinema.org

  • Share/Bookmark
Posted in News community crowdsourced experiment remix sharing social change

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

RELATED
  • tools – loopnote
    Site: http://www.loopnote.com Service: Provides a unified messaging solution that allows you to easily stay in touch with a group people through a single interface.… read more
  • ONE FROM THE ARCHIVE: "Lessons in DIY"
    The following was originally published in Filmmaker Magazine. I thought it was appropriate to re-post since the FHTA submission period is coming to a close… read more
  • BTS – 10MPH DIY part 1
    Make movies yourself. Distribute them on your own. 10 MPH’s director Hunter Weeks writes a thorough overview of how he and Josh successfully made… read more
  • twitter
  • facebook
  • delicious
  • youtube
  • vimeo

Join the WorkBook Project mailing list - enter your email below...

WORKBOOK PROJECT flickr
DIY Days: Town Hall PanelDIY Days: Town Hall PanelDIY Days: Town Hall PanelDIY Days: Town Hall PanelDIY Days: Town Hall PanelDIY Days: Town Hall PanelDIY Days: Town Hall PanelDIY Days: Town Hall PanelDIY Days: Town Hall Panel
WORKBOOK PROJECT twitter
READ

There are no events to show at this time.

Podcast Archive