By lance weiler, July 21st, 2008

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This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Inventing the Movies is a new book by Scott Kirsner that details Hollywood’s epic battle between innovation and the status quo. Scott joins us for a discussion about cinema’s past, present and future. Of particular note for filmmakers is a discussion around the pull economy / attention economy and how building and maintaining audiences is going to be the future of independent filmmaking.

For more on Scott visit www.cinematech.blogspot.com

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To buy a copy of the book:
Paperback edition
PDF/E-book edition

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Posted in animation audience audio biz deals delivery development digital downloads discovery discussion distro diy education experiment funds interview online podcast production resource tech theatrical tools

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, June 12th, 2008

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Skot Leach and his brother Ryan are on a mission to warn the world about a secret zombie outbreak. Their Lost Zombies project is a crowdsourced zombie flick that has user-gen sightings coming in from all over the world. Community members submit video, audio, photos, and articles as they document zombie outbreaks. In our discussion Skot details the project and explains how the community is helping to shape not only the storyline but also a social experience that lives online and off.

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For more info on Skot and the Lost Zombie project click here.

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Posted in audience community content cross-media crowdsourced experiment interview online podcast remix sharing user-gen vidsocial web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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    For those of you who don’t know FROM HERE TO AWESOME is an extension of the workbook project. In the spirit of bringing an open source philosophy to various parts of the filmmaking process, FHTA is focused on education, discovery and distribution. Over the next few months leading up to the festival’s kick off in Paris on June 3rd, FHTA… read more
  • fest mob – a social mobile experiment
    One of the missions of the Workbook Project is to create a bridge between filmmaking and technology. In an effort to identify new ways to harness the power of the internet, we like to demonstrate things in practical ways. For instance, when I found out that I couldn’t attend the festivities in Park City this year, I started thinking about… read more
  • this conference is being recorded – Tom Wilson
    Today we are joined by writer / director Tom Wilson. Tom has made two feature films They Shoot Movies Don’t They and Sleep Across America. In our discussion we cover a wide range of topics such as mock docs, self distribution and working with sponsors. For more on Tom Wilson and his work click here. To listen NOW click… read more
By lance weiler, June 5th, 2008

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Casey Walker has turned to the internet to raise the funds for his debut feature film, FREE FOR ALL…BUT YOU!. By putting a different spin on a model that helped a college student raise a million dollars for school, Casey has found a legal way to gather funds for the film. To date he’s raised over 170,000 dollars by selling frames to the film which are then in turn rented to the production. In our discussion Casey explains how he spent a year working through the legal issues but has emerged with what he believes could be a new funding model for independent films.

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For more on the Million Dollar Movie click here

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Posted in audience biz community deals experiment funds interview legal online podcast promotion web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, April 29th, 2008

I’ve just return from Hot Docs where I participated in a panel of judges for the newly formed Convergence Lab. Created by DocAgora, the lab focuses on a number of projects. The lab brings together producers, filmmakers and interactive designers in an effort to develop cross-media strategies for their projects.

Cross-media (the telling of stories across multiple mediums, devices and platforms) is a topic that we discuss often – an exciting and mind-boggling concept that opens a digital Pandora’s box. It challenges the concepts of linear structure. Sure there are numerous cross-media plays that just re-package traditional media or the new media plays that just emulate traditional media practices in a digital space. But cross-media storytelling offers new ways to build audiences and with some work could lead to new forms of project financing.

What I’ve come to learn is that it starts by listening to the audience. Everyone is their own media company these days as they publish, life stream, upload and throw their media into an every growing collective of bits and bytes.

The writing is on the wall. We were in a similar situation a decade ago when we made THE LAST BROADCAST one of the first desktop digital features and beamed it into theaters across the country. At that time it was the digital vs. film argument. Now it feels as if we’re reaching a tipping point. The days of the creation of just a feature film are gone. It’s not enough to just make a film anymore.

So how do you shake the shackles of the traditional and move into the next phase of what could prove to be a digital storytelling renaissance? There will be those who say I can’t be bothered and by all means I’m not saying that the story shouldn’t be the focus. It is all about story. I’m merely suggesting that you consider the new tools and outlets that are emerging. These developments allow you to tell your stories in new ways, larger ways, and in many cases more challenging ways.

One thing that I was asked numerous times at the Lab was where do I start? The following is a list of things to consider before you start a cross-media push.

1. Start by looking at the way your audience consume their media
2. Script it out – you wrote a script, storyboarded or created a shot list now its time to look at where people will enter your “world” and how they move through it
3. It’s a conversation. Nobody enjoys a one sided conversation so build in elements that allow your audience to interact with your content. Give them a sense of ownership through remixes, forums, fan art etc.
4. Be prepared for the audience to take control of certain aspects and know how and when to let go.
5. Listen to what the audience tells you even when they are not talking directly to you. Their actions and discussions with other audience members are a good indication of what’s working and what’s not.
6. Be prepared to move in radical directions. The best laid plans are meant to change and some times a new direction can result in larger audiences
7. Remember that there are no rules every cross-media project is different
8. Most importantly have fun since cross-media is a new way of telling stories it is a great way to experiment.

So if you’re looking to promote a project, build social awareness around a cause, or just want to have a larger audience for your work then cross-media storytelling might be for you. I’d love to hear about your projects so please send links and descriptions our way.

More reading:

http://www.cross-mediaentertainment.com
http://convergenceculture.org
http://www.storycenter.org

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Lance Weiler is a filmmaker and a self distribution pioneer. His films THE LAST BROADCAST and HEAD TRAUMA are distributed in the United States and in over 20 countries around the world. Lance often lectures on filmmaking, technology, media consumption and distribution. He’s spoken at the Sundance, Berlin and Cannes Film Festivals in addition to numerous Universities and film societies. Lance is currently working on a number of new film, tv and cross-media projects. He is also working on a book entitled “Putting the Mass Back in Media” which will be released in 2008. He currently sits on the board of the IFP, is the founder of the Workbook an “open source social project” for content creators and a co-founder of the discovery and distribution festival FROM HERE TO AWESOME. For more on Lance visit www.lanceweiler.com

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Posted in arg audience community content cross-media crowdsourced diy doc experiment funds narrative online production promotion remix tech user-gen vidsocial web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

RELATED
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  • CULTURE HACKER: Shifting Your Paradigm in Three Easy, Painless Steps
    Nick Braccia reports – I’m new to the WBP crew and wanted to kick-off my involvement with a brief and practical outline of introductory steps to help you make the transition from mono-media storyteller (in this case, film) to transmedia storyteller. In time, this evolution will help you to grow (and strengthen) your audience. Like many contemporary transmedia story architects,… read more
  • TCIBR podcast – Lost Zombies & Skot Leach
    This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Skot Leach and his brother Ryan are on a mission to warn the world about a secret zombie outbreak. Their Lost Zombies project is a crowdsourced zombie flick that has user-gen sightings coming in from all over the world. Community members submit video, audio, photos, and… read more
By lance weiler, April 21st, 2008

First off, if you haven’t checked out Brett Gaylor’s open source cinema project you should. It is an exciting doc project that pulls from collaborators around the world. Brett is currently looking for some materials to finish the film. Here’s a request that he sent out to his Open Source Cinema members. If you’d like to join this ground breaking project visit http://opensourcecinema.org

Hello dear members of Open Source Cinema! This is Brett Gaylor, the director of the project. I’m writing to you because the film, Basement Tapes, is almost done. It’s been a four year process of filming, interviewing, and remixing, and it’s almost done. The film is about 90 minutes long, and has a lot of great remix work from both opensourcecinema.org and from the ether of YouTube. It’s going to be good, but it still needs more contributions!

There are 4 things I’m looking for, and I’m hoping you can help!
1. Work you’ve already made that remixes pop culture. Videos and Songs that really highlight digital transformation, humour, insight, and mayhem. I’d like to open this film by showing some creative examples of remix culture, so if you have them, please send them!

2. Videoblogs on the subject of copyright, filesharing, the Internet. At several points in the film, we hear from videobloggers and youtubers. If you haven’t recorded any, this would be a good chance. If you need some inspiration, consider Jammie Thomas – the single mother who was ordered to pay $222,000 for downloading 24 songs. Some reaction videos would be great – we’ve already used a few. Rant and rave or get creative!

3. Copyright criminal photos. Take a picture of yourself with a criminal mugshot – current copyright laws make us all criminals. We’re going to compile these and make an animation for the film.
Download the mughsot template here!
http://opensourcecinema.org/node/2226

4. Finally, and most importantly, we’ve got some specific remixing we’re after for the final section of the film – the last speech by Creative Commons founder Lawrence Lessig on copyright, and Girl Talk’s guerilla remix dance party at the Montreal Jazz Festival. MIx it all together on your computer and then re-upload it on the site – the last section of the film really needs collaborative power! The call for remixing is at :
http://opensourcecinema.org/node/2225

Thanks to those of you who have submitted material and helped shape the film – stay tuned as we near completion! Editing is scheduled to finish in June 2008. If you aren’t a member of opensourcecinema.org, go there and register and help make the film!

Keep remixing,
Brett Gaylor
www.opensourcecinema.org

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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