By Lance Weiler, October 20th, 2008

We’re excited to announce that FHTA will becoming to NYC this week for a special three day engagement. All 22 films will be screening. In addition to the theatrical screenings there will be a series of virtual screenings . When we set out to experiment with a “day and date” festival model, we hoped that the filmmakers would embrace the collaborative aspects of the concept. At the heart of FHTA is an open source philosophy, one that encourages filmmakers to share and work together to achieve similar goals. In the case of the NYC screening, the FHTA festival filmmakers came together to plan, book, and promote 3 days worth of screenings. In doing so they crowdsourced the festival.

October 22-24, 2008
Times Square Arts Center
300 W. 43rd St, Ste 309/310
NY NY 10036
Tickets: $10
Advance tickets are available on venue website:
More info:

But NYC is not the only place where the filmmakers have setup their own festival screenings. Other locations include Allentown, Calgary, and a self organized national FHTA shorts tour. More screenings will be occurring over the next few months and the films themselves can be found on various outlets for rental and / or purchase – IndieFlix, Heretic, Bside, Amazon, Joost, Caachi, Hulu, Vuze, and soon iTunes and Netflix. The filmmakers retain all their rights and receive 90% of the revenu For more details visit

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

By Lance Weiler, October 11th, 2008

holland book Chris Holland author of the “Film Festival Secrets: A Handbook for Independent Filmmakers.” Holland’s new book takes readers behind the scenes of the festival process and offers some insight into the process. The book is available as a free PDF download, via a free online vieweronline and can also be purchased in print form.

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The following reading recommendations come from the newest addition to our ever growing list of contributors. David Tames runs a wonderful site called Kino Eye and is also a filmmaker. David’s most recent documentary Smile Boston Project will be experimenting with a free / donation hybrid release – more details coming soon as David will share the steps around his experiment.

By David Tames – If I had to pick four relatively current books that will help readers develop a better understanding of the World Wide Web, I would suggest the following books. It was hard to narrow down the list to four, but sometimes less is more. This particular list stems from a recent conversation with Lance Weiler after DIY Days in which he asked me to suggest some good books to read.

Weaving the Web1. Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by Tim Berners-Lee presents a detailed account of the origins and evolution of the web, and who better to tell the story than the inventor himself, who is currently Director of the World Wide Web Consortium (the organization responsible for setting web standards) at MIT. In the 1980s while working at CERN, Berners-Lee defined the core standards and wrote the first web server and browser that began the growth of the Web, which transformed the Internet into a document universe (similar to Ted Nelson’s docuverse but much simpler in design) by allowing users to hyperlink between documents that can reside on any computer connected to the Internet. The design of the Web balances decentralization and centralization in a manner than retains simplicity and allows for unrestricted growth and innovation. Berners-Lee’s writing is clear and concise, which should appeal to a wide audience. A lot of books have been written about the web. You have to be very careful when reading histories of the Internet and the World Wide Web, there are many articles, and even books, that present misleading histories. For example, Architects of the Web: 1,000 Days that Built the Future of Business by Robert Reid gives much of the credit for the development of the World Wide Web to people who did not actually invent it and fails glaringly to properly credit, and sometimes even ignores, those who played key roles in the design, development, and evolution of the Web. For example, Tim Berners-Lee receives very little space in the book and other important figures are completely ignored. On the other hand, Weaving the Web is written with tremendous humility and grace and helps to set the record straight.

Wealth of Networks2. The Wealth of Networks: How Social Production Transforms Markets and Freedom by Yochai Benkler might at first appear to be a dense academic tome best left on the shelf, however, don’t let that stop you from making the effort to read it cover to cover. It will reward you with a comprehensive and insightful perspective on the networked information economy. The book passionately discusses how the Internet empowers individuals and groups working outside of the market economy to become (in some contexts) more productive than for-profit organizations. Examples include projects like Wikipedia and Linux. The production of information, knowledge, and creative works outside of the market system has profound implications for democratic discourse, culture, and justice. There are serious dangers posed by government regulation that protects old-world information companies, for example, the Digital Millennium Copyright Act. Benkler makes a persuasive argument that non-market production and innovation is a good thing that should be allowed to exist and thrive alongside the industrial information economy. The book provides a clear picture of the state of the internet and shows the Internet enriches peoples lives and has become an essential component of a free and open society. If we want to remain a vibrant liberal democracy, we must push back the dangerous encroachment of corporate interests that want to restrict the free flow of information on the Internet which is critical for the proper functioning of an open society and continued technological innovation. Benkler demonstrates a clear understanding of the information economy worthy of the title which is evocative of Adam Smith’s The Wealth of Nations. Lawrence Lessig wrote that The Wealth of Networks is “the most important and powerful book written in the fields that matter most to me in the last ten years.”

Small Pieces, Loosely Joined3. Small Pieces Loosely Joined: A Unified Theory of the Web by David Weinberger provides a fascinating definition of the Web as an idea rather than a technology and discusses how it is challenging fundamental concepts of our culture. Weinberger writes: “If the Web is changing bedrock concepts such as space, time, perfection, social interaction, knowledge, matter and morality–each a chapter of this book–no wonder we’re so damn confused. That’s as it should be. A new world is opening up, a world that we create as we explore it.” The book provides thoughtful answers to questions such as: Why do we perceive the Web as space when it’s not? How is the Web threading and weaving our concept of time? Why does Tim Berners-Lee, the creator of the Web, say it will always be a little broken? How does the web resolve the contradiction between viewing ourselves as members of a mass culture and as unique individuals? How does the Web change our concept of knowledge? How can the Web be so social and meaningful while traditional notions of technology has been that it’s alienating? How does the hyperlinked architecture of the Web reflect the structure of morality? David Weinberger answers these questions with clarity in a manner that will delight readers from both technical and humanistic backgrounds.

Convergence Culture4. Convergence Culture: Where Old and New Media Collide by Henry Jenkins explains how media convergence is changing the relationship between audiences, producers, and creative work in the context of the emergence of participatory culture. Jenkins stresses this is not a technological revolution, but instead it is a cultural shift from a focus of literacy as individual expression to a process of community involvement. Jenkins presents examples like Survivor and The Matrix to demonstrate how participatory culture can be harnessed by big media who up until now have not been able to capitalize on fan-generated content, which has flourished outside of commodity economics, but is now in the sights of big media.

There are lots of excellent books on this and related topics, but this is my short list as of 2008. In future posts you can expect me to discuss more titles worth a read that cover specific applications and issues related to the Web and Internet.

Note: If you plan to purchase any of these books, I would appreciate it if you start from the links to Amazon on this page, as this will provide a small commission to that goes towards hosting and production costs. Every little bit helps to keep this blog going. Thank you!

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

  • this conference is being recorded – Tiffany Shlain
    This edition of “TCIBR” is brought to you by IndieFlix – Tiffany Shlain is a writer, director, and producer of innovative short form work. Her most recent project THE TRIBE, is an unorthodox, unauthorized short film about Jewish people and the Barbie doll. Tiffany and her team have been able to reach their audience in an interesting and unique… read more
  • this conference is being recorded – Jon Reiss
    Our guest today is filmmaker Jon Reiss. Jon has made a number of features, both fiction (Cleopatra’s Second Husband) and non-fiction (Better Living Through Circuitry and Bomb It). For his latest film, Bomb It he traveled to 5 continents to document graffiti culture. In our discussion Jon shares how he funded, traveled and is looking beyond the festival circuit… read more
  • BTS – 10mph DIY part 3
    If you’ve never dealt with trying to get into film festivals and that’s in the plans, go buy Chris Gore’s Ultimate Film Festival Survivor Guide. It was probably the singular most important thing to help us figure out how to get some kind of attention for 10 MPH in the industry. That being said, the festival scene is tough and… read more
By lance weiler, August 24th, 2008

Lisa Salem reports – When David Hastings’ play ONE SMALL STEP was taken up to the Assembly Rooms at the Edinburgh Festival this month – the festival’s most respected venue – the outlook was quite pragmatic: take the show up there, expect a financial loss but gather thy reviews and hope they harvest into eyeballs and cash in the form of a UK tour of the play over the next year – something that might not even be possible without an Edinburgh premiere and the prestige that can garner.

So when Scotlands’ main national newspaper gave it a 5 star review last week – one of only 8 of the 598 plays they’ve reviewed at the festival this year – hopes and expectations were raised a notch for the Oxford Playhouse team who brought the production up there.


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Posted in audience community discovery festivals pollinate production promotion

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

By lance weiler, July 29th, 2008

Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations (Matt Hanson, Brett Gaylor, Brian Chirls, Christy Dena, Timo Vuorensola) and a conversation with director Mark Pellington.

diy days M dot Strange, Hunter Weeks and Ondi Timoner – photo by Mike Hedge

The Realities of DIY
There’s been much discussion about the democratization of the tools but what’s really involved in taking your film from a concept to something an audience will pay to see? How can you fight your way through the clutter and what are the pitfalls to avoid when you decide to go it on your own?

Discussion Leader: Mark Stolaroff – panelists Arin Crumley, Ondi Timoner, Hunter Weeks and M dot Strange.

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Posted in BTS DIYDays animation audience biz case study deals discussion distro diy doc dvd education event festivals funds how to narrative online panel podcast producing production promotion resource sponsorship tech theatrical tools tv web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

  • Indie Film Capitalism #10
    Since I launched my latest film, “Billboard, an Uncommon Contest for Common People!” along with my Indiegogo fund raising campaign, people have balked at the amount of money that I’m attempting to raise, $300,0000. I scratch my head at this, and wonder why filmmakers do not disclose their true budgets, what their real cost was to take their movie to… read more
  • CASE STUDY: Mashup Wrap Up
    A few weeks ago the HEAD TRAUMA mashup / cinema ARG had its first screening. The event was a collision of movies, music, gaming and theatrics. In a previous post I questioned the viability of traditional theatrical releases for “truly” independent films. The mashup / cinema ARG has promise and event driven theatrical experiences could in fact become an… read more
  • Design in Film – 5 tips on working with a designer
    By Rene Antunes - You’re a filmmaker. You’ve finished an amazing film which has both a russian roulette scene and a beautiful Tunisian woman saying “Because he doesn’t know how to love.”. It’s brilliant; you want everyone to see it, and it’s time to put it out into the world. Before you do that though, you’ll need to make… read more
By lance weiler, May 13th, 2008


This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Our guest today is Ondi Timoner writer / director of the critically acclaimed doc DiG. Ondi’s most recent film, Join US is an intimate look at cults and mind control. Over the course of the discussion Ondi was very candid about the distribution of both her films and how the landscape for Docs has changed in the four years since DiG was acquired at Sundance.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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