By lance weiler, August 31st, 2008

This edition of TCIBR is brought to you by IndieFlix – Hunter Weeks left a cubical job to embark on a filmmaking career and within a three years has completed two documentaries and is in post on a third. One of the core elements of his strategy is to mix a DIY production and distribution approach with a variety of promotional partners. Hunter and Josh Caldwell his producing partner, have structured numerous partnerships with brands that have created funds for production, post and distribution. In our discussion Hunter shares how he crafts his sponsorship / promotional deals, why he’s bypassing the festival circuit and how his newest doc 10 yards is being released for free online prior to hitting DVD on Sept. 30th.

For more on Hunter and 10 yards visit www.10yards.com

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, August 13th, 2008

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This edition of TCIBR is brought to you by IndieFlix – Brian Clark joins us for a discussion about filmmaking, audiences, breaking the rules and the value of going DIY. Founder of GMD studios and co-founder of indieWire, Brian has been at the forefront of the independent film scene for well over a decade. GMD studios has created digital experiments, campaigns and games that flow seamlessly between the virtual world and the real world such as Art of the Heist and Eldritch Errors.

For more on Brian visit GMD studios and indieWire

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Posted in audience audio biz community cross-media crowdsourced distro diy gaming interview online panel podcast promotion remix tech vidsocial web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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  • CULTURE HACKER: Shifting Your Paradigm in Three Easy, Painless Steps
    Nick Braccia reports – I’m new to the WBP crew and wanted to kick-off my involvement with a brief and practical outline of introductory steps to help you make the transition from mono-media storyteller (in this case, film) to transmedia storyteller. In time, this evolution will help you to grow (and strengthen) your audience. Like many contemporary transmedia story architects,… read more
  • this conference is being recorded – cambrianhouse
    In this edition of “this conference is being recorded”, we sit down with Jasmine Antonick from Cambrianhouse, a crowdsourced incubator for ideas. Cambrianhouse combines the concept of open source with crowdsourcing to create an interesting model that is providing new revenue streams for the members of its community. For instance a recent project, fundablefilms.com was selected from a pool… read more
  • TCIBR: Steve Peters – the art of the ARG
    Steve Peters has experienced designed some of the most well know ARGs of the last few years. From “Why So Serious” for the Dark Knight to “Year Zero” for NiN – Steve has carefully crafted elaborate experiences for audiences / players that involve extending story and characters across devices and into the real world. Now Steve and a number of… read more
By lance weiler, July 29th, 2008

Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations (Matt Hanson, Brett Gaylor, Brian Chirls, Christy Dena, Timo Vuorensola) and a conversation with director Mark Pellington.

diy days M dot Strange, Hunter Weeks and Ondi Timoner – photo by Mike Hedge

The Realities of DIY
There’s been much discussion about the democratization of the tools but what’s really involved in taking your film from a concept to something an audience will pay to see? How can you fight your way through the clutter and what are the pitfalls to avoid when you decide to go it on your own?

Discussion Leader: Mark Stolaroff – panelists Arin Crumley, Ondi Timoner, Hunter Weeks and M dot Strange.

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Posted in BTS DIYDays animation audience biz case study deals discussion distro diy doc dvd education event festivals funds how to narrative online panel podcast producing production promotion resource sponsorship tech theatrical tools tv web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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By lance weiler, July 21st, 2008

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This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Inventing the Movies is a new book by Scott Kirsner that details Hollywood’s epic battle between innovation and the status quo. Scott joins us for a discussion about cinema’s past, present and future. Of particular note for filmmakers is a discussion around the pull economy / attention economy and how building and maintaining audiences is going to be the future of independent filmmaking.

For more on Scott visit www.cinematech.blogspot.com

book
To buy a copy of the book:
Paperback edition
PDF/E-book edition

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Posted in animation audience audio biz deals delivery development digital downloads discovery discussion distro diy education experiment funds interview online podcast production resource tech theatrical tools

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

RELATED
  • EVENT: The current state of filmmaking – part 1
    For those of you who don’t know FROM HERE TO AWESOME is an extension of the workbook project. In the spirit of bringing an open source philosophy to various parts of the filmmaking process, FHTA is focused on education, discovery and distribution. Over the next few months leading up to the festival’s kick off in Paris on June 3rd, FHTA… read more
  • this conference is being recorded – DIY roundtable take 1
    Today’s podcast is a special DIY roundtable on film production with Mark Stolaroff (producer and founder of the No Budget Film School), and Paul Harrill (filmmaker and blogger Self Reliant). Over the course of the discussion we cover a number of topics such as; fundraising, producing, directing, casting, working with cast and crew, and how to obtain high production… read more
  • DIY DAYS: An investor's POV – Todd Dagres
    DIY DAYS Boston opened with a conversation with Todd Dagres. Thanks to Scott Kirsner over at CinemaTech for recording and posting the conversation. We’ll be posting the video soon. Todd has produced several independent films (including the Sundance entry ‘TransSiberian’ this year), but he is best known as a venture capitalist who funds start-up companies like Veoh, EQAL, Twitter, and… read more
By lance weiler, July 2nd, 2008

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Jeff Gomez turned his childhood passion for role playing into a successful transmedia venture. His company Starlight Runner Entertainment has expanded the intellectual property of brands (Hot Wheels, Magic: The Gathering , Pirates of the Caribbean) by developing cross-platform storyworlds that engage audiences in new and interesting ways. The design and builds of these worlds have included comics, video games, animated films, toys, and web sites.

For more on Jeff Gomez and Starlight Runner click here

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RELATED:
Henry Jenkins interview with Jeff Gomez

Futures of Entertainment 2 – Cult Media

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Posted in arg community cross-media crowdsourced design development gaming online podcast producing production promotion resource vidsocial web 2.0

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

RELATED
  • NEW: Case Study
    The new Case Study section of the Workbook, will focus on projects in development, production and distribution. The first case study details the Head Trauma… read more
  • POV: A discovery stream for film
    Recently, I’ve found myself a bit obsessed with the concept of lifestreams. Granted the concept has been around for awhile but what I’ve found most… read more
  • POV The Value of Cross-Media Storytelling
    I’ve just return from Hot Docs where I participated in a panel of judges for the newly formed Convergence Lab. Created by DocAgora, the lab… read more
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