J.C. Hutchins‘ newest work entitled “Personal Effects: Dark Art” is more than just a traditional novel it is an “out of book” experience. A collaboration between St. Martin’s Press and Jordan Weisman’s company Smith & Thinker, “Personal Effects: Dark Art” is a transmedia experience which enables readers to travel beyond the written word. Packaged to look and feel like a personal notebook, the novel is accompanied by a series of artifacts such as ID cards, phone numbers, character blogs and twitter accounts. In our discussion Hutchins explains the creative process behind the novel and extended experience.

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I’m often asked about social media and how it can effectively be used to create awareness around a particular project. For those that aren’t familiar with Social Media, it represents a change in the way people create, discover, and share content online and off.

The following power point is an overview of how one can use to social media to extend a story and generate a conversation around their work. In the end social media can be an effective way to build an audience / community around a project and / or a body of work.

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Christine Vachon has produced an impressive body of work – Poison, Swoon, Kids, Safe, Happiness, Boys Don’t Cry, Hedwig and the Angry Inch, and Far From Heaven – just to name a few. Now Vachon and her company Killer Films are stepping into the digital space. In a recent announced partnership with Massify.com, Killer is taking a crowdsourced type approach to the development and production of next gen talent and content. For full details visit the first call for pitches.

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When the time came for Jamie King and the Noble League of Peers to release their film entitled Steal This Film, a documentary about copyright and intellectual property, they took it directly to where their audience lives. Through a promotional deal with a number of the top torrent tracker sites, King and company were able to secure various placements such as logo swaps and banners encouraging people to download the film for free. At the conclusion to the film there was a simple call to action that encouraged viewers to make a donation to help support the filmmakers’ next project. To date Steal This Film has received more than $30,000 in donations and in the process has been downloaded over six million times.

Links: Steal This Film :: VODO :: Jamie King

Related:
Culture Hacker – spring issue of Filmmaker Magazine


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Mindshare is a select group of experienced, interesting people with niche abilities. They are people that do, and are there to help you do the same. It is a service through which you can access audience building, social media, branding and distribution specialists in an immediate, direct and transparent way through a personal system, available anytime.

Whether you are a independent filmmaker or musician, a non-profit, a boutique agency or a PR firm or studio, these specialists can guide you step-by-step through the many fields that comprise the new digital landscape. They are here to help you navigate your journey in this new, exciting and often confusing market. No question is too stupid, no strategy too difficult.

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