By Lance Weiler, July 18th, 2009

J.C. Hutchins‘ newest work entitled “Personal Effects: Dark Art” is more than just a traditional novel it is an “out of book” experience. A collaboration between St. Martin’s Press and Jordan Weisman’s company Smith & Thinker, “Personal Effects: Dark Art” is a transmedia experience which enables readers to travel beyond the written word. Packaged to look and feel like a personal notebook, the novel is accompanied by a series of artifacts such as ID cards, phone numbers, character blogs and twitter accounts. In our discussion Hutchins explains the creative process behind the novel and extended experience.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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By Lance Weiler, June 22nd, 2009

I’m often asked about social media and how it can effectively be used to create awareness around a particular project. For those that aren’t familiar with Social Media, it represents a change in the way people create, discover, and share content online and off.

The following power point is an overview of how one can use to social media to extend a story and generate a conversation around their work. In the end social media can be an effective way to build an audience / community around a project and / or a body of work.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • DIY DAYS – the Realities of DIY – panel video
    Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations… read more
  • TCIBR: Christine Vachon and Killer Films
    Christine Vachon has produced an impressive body of work – Poison, Swoon, Kids, Safe, Happiness, Boys Don’t Cry, Hedwig and the Angry Inch, and Far From Heaven – just to name a few. Now Vachon and her company Killer Films are stepping into the digital space. In a recent announced partnership with Massify.com, Killer is taking a crowdsourced type approach… read more
  • VIDEO: Power to the Pixel
    Power to the Pixel is a conference that focuses on funding, producing and distributing films in the digital age. The next edition of PTTP will be held in Paris this coming June. Liz Rosenthal the founder of PTTP was kind of enough to share the following video. Please feel free to embed and spread. The final Power to the Pixel… read more
By Lance Weiler, May 2nd, 2009

Christine Vachon has produced an impressive body of work – Poison, Swoon, Kids, Safe, Happiness, Boys Don’t Cry, Hedwig and the Angry Inch, and Far From Heaven – just to name a few. Now Vachon and her company Killer Films are stepping into the digital space. In a recent announced partnership with Massify.com, Killer is taking a crowdsourced type approach to the development and production of next gen talent and content. For full details visit the first call for pitches.

killer films

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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By Lance Weiler, April 24th, 2009

When the time came for Jamie King and the Noble League of Peers to release their film entitled Steal This Film, a documentary about copyright and intellectual property, they took it directly to where their audience lives. Through a promotional deal with a number of the top torrent tracker sites, King and company were able to secure various placements such as logo swaps and banners encouraging people to download the film for free. At the conclusion to the film there was a simple call to action that encouraged viewers to make a donation to help support the filmmakers’ next project. To date Steal This Film has received more than $30,000 in donations and in the process has been downloaded over six million times.

Links: Steal This Film :: VODO :: Jamie King

Related:
Culture Hacker – spring issue of Filmmaker Magazine

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Posted in News interview podcast resource

Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

RELATED
  • BTS – 10MPH DIY part 1
    Make movies yourself. Distribute them on your own. 10 MPH’s director Hunter Weeks writes a thorough overview of how he and Josh successfully made 10 MPH one of the most talked about indie films of 2007. AN INTRODUCTION: If you watch 10 MPH, you’ll see that Josh and my approach to getting into the film industry was one of… read more
  • TCIBR podcast: 2009 in tech and entertainment
    For the third year running, Scott Kirsner (Fans, Friends, & Followers, CinemaTech), Woody Benson ( Prism VentureWorks) and Lance Weiler (founder of the WorkBook Project, story architect) sat down to discuss the year in tech and entertainment. Subjects covered – the real-time web, geo locational services, emergent gameplay, transmedia storytelling, crowdfunding, augmented reality, DIY, 3D cinema investment, the impact of… read more
  • 5 questions for Matt Hanson
    Here at the workbook project we are big fans of A Swarm of Angels and anxiously await Matt’s newest open content resource ViewShareRemix. ASOA is a groundbreaking open source film project and Matt has been at the forefront of all things digital for years, in fact Matt is up for top 100 innovators award. WB: Can you explain A Swarm… read more
By lance weiler, August 17th, 2008

Mindshare is a select group of experienced, interesting people with niche abilities. They are people that do, and are there to help you do the same. It is a service through which you can access audience building, social media, branding and distribution specialists in an immediate, direct and transparent way through a personal system, available anytime.

Whether you are a independent filmmaker or musician, a non-profit, a boutique agency or a PR firm or studio, these specialists can guide you step-by-step through the many fields that comprise the new digital landscape. They are here to help you navigate your journey in this new, exciting and often confusing market. No question is too stupid, no strategy too difficult.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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