By Lance Weiler, July 18th, 2009

J.C. Hutchins‘ newest work entitled “Personal Effects: Dark Art” is more than just a traditional novel it is an “out of book” experience. A collaboration between St. Martin’s Press and Jordan Weisman’s company Smith & Thinker, “Personal Effects: Dark Art” is a transmedia experience which enables readers to travel beyond the written word. Packaged to look and feel like a personal notebook, the novel is accompanied by a series of artifacts such as ID cards, phone numbers, character blogs and twitter accounts. In our discussion Hutchins explains the creative process behind the novel and extended experience.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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By Lance Weiler, June 22nd, 2009

I’m often asked about social media and how it can effectively be used to create awareness around a particular project. For those that aren’t familiar with Social Media, it represents a change in the way people create, discover, and share content online and off.

The following power point is an overview of how one can use to social media to extend a story and generate a conversation around their work. In the end social media can be an effective way to build an audience / community around a project and / or a body of work.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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  • BTS – 10mph DIY part 5
    We hear this all the time. It’s about who you know. Most professions in life seem to benefit from networking, but in filmmaking it is about as important as it gets. And getting out to network can become very difficult when you are spending weeks and months in the edit room and have devoted your entire income – plus whatever… read more
  • Legal resource
    The Center for the Study of the Public Domain has put together an excellent resource that sheds light on the confusing issue of “fair use”. They’ve created a graphic novel entitled “Bound by Law” that translates public domain law into plain English. “A documentary is being filmed. A cell phone rings, playing the “Rocky” theme song. The filmmaker is told… read more
  • BTS – 10MPH DIY part 1
    Make movies yourself. Distribute them on your own. 10 MPH’s director Hunter Weeks writes a thorough overview of how he and Josh successfully made 10 MPH one of the most talked about indie films of 2007. AN INTRODUCTION: If you watch 10 MPH, you’ll see that Josh and my approach to getting into the film industry was one of… read more
By Lance Weiler, May 2nd, 2009

Christine Vachon has produced an impressive body of work – Poison, Swoon, Kids, Safe, Happiness, Boys Don’t Cry, Hedwig and the Angry Inch, and Far From Heaven – just to name a few. Now Vachon and her company Killer Films are stepping into the digital space. In a recent announced partnership with Massify.com, Killer is taking a crowdsourced type approach to the development and production of next gen talent and content. For full details visit the first call for pitches.

killer films

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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By Lance Weiler, April 24th, 2009

When the time came for Jamie King and the Noble League of Peers to release their film entitled Steal This Film, a documentary about copyright and intellectual property, they took it directly to where their audience lives. Through a promotional deal with a number of the top torrent tracker sites, King and company were able to secure various placements such as logo swaps and banners encouraging people to download the film for free. At the conclusion to the film there was a simple call to action that encouraged viewers to make a donation to help support the filmmakers’ next project. To date Steal This Film has received more than $30,000 in donations and in the process has been downloaded over six million times.

Links: Steal This Film :: VODO :: Jamie King

Related:
Culture Hacker – spring issue of Filmmaker Magazine

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Posted in News interview podcast resource

Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

RELATED
  • Support the monster
    In an interesting experiment FOUR EYED MONSTERS has joined forces with film community site Spout.com Together they are running a 1 week promotion which started yesterday. The promotion has the full movie running on youTube and for each person who signs up for a FREE Spout.com account FEM will receive a dollar. In traditional models of distribution this type of… read more
  • TCIBR podcast: The year in tech and entertainment
    Today we are joined by Scott Kirsner (Inventing the Movies and http://cinematech.blogspot.com) and Woody Benson (partner at Prism VentureWorks). Our discussion covers a number of trends from 2008 and also makes a few predictions for 2009. Subjects covered include CPM vs. engagement, remix culture, media social graphs, length of content, building audiences and new production funding trends. Related: Scott Kirsner… read more
  • TCIBR podcast – Steve Balderson
    This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Today we are joined by writer and director Steve Balderson. Often working from his home state of Kansas, Steve is a strong proponent of DIY filmmaking and the fact that movies can be made anywhere. He has written and directed narrative features (Pep Squad, Firecracker)… read more
By lance weiler, August 17th, 2008

Mindshare is a select group of experienced, interesting people with niche abilities. They are people that do, and are there to help you do the same. It is a service through which you can access audience building, social media, branding and distribution specialists in an immediate, direct and transparent way through a personal system, available anytime.

Whether you are a independent filmmaker or musician, a non-profit, a boutique agency or a PR firm or studio, these specialists can guide you step-by-step through the many fields that comprise the new digital landscape. They are here to help you navigate your journey in this new, exciting and often confusing market. No question is too stupid, no strategy too difficult.

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lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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