By Lance Weiler, July 18th, 2009

J.C. Hutchins‘ newest work entitled “Personal Effects: Dark Art” is more than just a traditional novel it is an “out of book” experience. A collaboration between St. Martin’s Press and Jordan Weisman’s company Smith & Thinker, “Personal Effects: Dark Art” is a transmedia experience which enables readers to travel beyond the written word. Packaged to look and feel like a personal notebook, the novel is accompanied by a series of artifacts such as ID cards, phone numbers, character blogs and twitter accounts. In our discussion Hutchins explains the creative process behind the novel and extended experience.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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By Lance Weiler, June 22nd, 2009

I’m often asked about social media and how it can effectively be used to create awareness around a particular project. For those that aren’t familiar with Social Media, it represents a change in the way people create, discover, and share content online and off.

The following power point is an overview of how one can use to social media to extend a story and generate a conversation around their work. In the end social media can be an effective way to build an audience / community around a project and / or a body of work.

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

RELATED
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    M dot Strange reports – So I was lucky enough to be summoned to make an animated music video for one of my favorite bands “Mindless Self Indulgence” I used Cinema 4d 9.1 w/Cactus Dans tools, and After Effects 6.5. I thought I would out together a little thang documenting my work on the Mindless Self Indulgence music video… read more
  • this conference is being recorded – DIY roundtable take 1
    Today’s podcast is a special DIY roundtable on film production with Mark Stolaroff (producer and founder of the No Budget Film School), and Paul Harrill (filmmaker and blogger Self Reliant). Over the course of the discussion we cover a number of topics such as; fundraising, producing, directing, casting, working with cast and crew, and how to obtain high production… read more
  • BTS – 10mph DIY part 4
    In my 2nd job out of college, I worked for a dotcom in the San Francisco area. It was high times and everyone was rolling. I had the privilege of sitting next to the PR person they hired and she had quite the silver tongue. I tend to absorb as much as possible, so I listened to her pitching People… read more
By Lance Weiler, May 2nd, 2009

Christine Vachon has produced an impressive body of work – Poison, Swoon, Kids, Safe, Happiness, Boys Don’t Cry, Hedwig and the Angry Inch, and Far From Heaven – just to name a few. Now Vachon and her company Killer Films are stepping into the digital space. In a recent announced partnership with Massify.com, Killer is taking a crowdsourced type approach to the development and production of next gen talent and content. For full details visit the first call for pitches.

killer films

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Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

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By Lance Weiler, April 24th, 2009

When the time came for Jamie King and the Noble League of Peers to release their film entitled Steal This Film, a documentary about copyright and intellectual property, they took it directly to where their audience lives. Through a promotional deal with a number of the top torrent tracker sites, King and company were able to secure various placements such as logo swaps and banners encouraging people to download the film for free. At the conclusion to the film there was a simple call to action that encouraged viewers to make a donation to help support the filmmakers’ next project. To date Steal This Film has received more than $30,000 in donations and in the process has been downloaded over six million times.

Links: Steal This Film :: VODO :: Jamie King

Related:
Culture Hacker – spring issue of Filmmaker Magazine

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Posted in News interview podcast resource

Lance Weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects.

RELATED
  • EVENT: Join the Conversation at Columbia
    On March 27th The Conversation comes to Columbia University. Started in 2008, The Conversation is a look at the future of filmmaking and how advancements in technology are enabling new opportunities for filmmakers. The program for March 27th is extensive and will bring together a number of innovative thinkers in the space. For more information visit www.theconversationspot.com We had a… read more
  • TCIBR podcast – Ondi Timoner
    This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Our guest today is Ondi Timoner writer / director of the critically acclaimed doc DiG. Ondi’s most recent film, Join US is an intimate look at cults and mind control. Over the course of the discussion Ondi was very candid about the distribution of both… read more
  • this conference is being recorded – Ken Eklund a social change ARG
    Today we are joined by writer and game designer Ken Eklund. Over the past 20 years Ken has been writing and designing games. His most recent game World Without Oil, was an ITVS funded ARG (alternate reality games) about a future oil shock. WWO is the first ARG designed to create a dialog about our dependency on oil and… read more
By lance weiler, August 17th, 2008

Mindshare is a select group of experienced, interesting people with niche abilities. They are people that do, and are there to help you do the same. It is a service through which you can access audience building, social media, branding and distribution specialists in an immediate, direct and transparent way through a personal system, available anytime.

Whether you are a independent filmmaker or musician, a non-profit, a boutique agency or a PR firm or studio, these specialists can guide you step-by-step through the many fields that comprise the new digital landscape. They are here to help you navigate your journey in this new, exciting and often confusing market. No question is too stupid, no strategy too difficult.

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Posted in News resource

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

RELATED
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  • WorkBook Project Award 2010 Winner
    This past winter we continued a tradition that started with the From Here to Awesome experiment, a “day and date” festival concept that helped 22… read more
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