By Haley Moore, January 28th, 2011

Welcome to Transmedia Talk, a new podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download

Or Subscribe with iTunes

NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Running Time: 1:11:27

Special Guest:
Lorie Marsh from Lost in Sunshine.

We speak with Lorie Marsh, producer of the Lost in Sunshine story world, who talks about indie films, funding, and experiments in the transmedia realm.

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Posted in Transmedia Talk arg storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By robert pratten, January 21st, 2011

Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download

Or Subscribe iTunes

NB: If you’d like to give  us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk

Hosts
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com


Special Guest
Marcelo Douek from Lukso, Brazil

This show has a special focus on transmedia in Brazil with Marcelo Douek from Lukso discussing his work with brands and storytelling.

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Posted in Transmedia Talk audience-building social media transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

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  • Discussion: The Rodshire Archives
    Last week, on Transmedia Talk Episode 21, we spoke with Julia Pontecorvo, Noah Workman and Patrick Rousseau from Iris MediaWorks about their transmedia concept The Rodshire Archives. It was an interesting experience unlike any of our previous shows. Usually, we speak with a creative team after they’ve launched their initiative. In the case of Rodshire, we were kicking off a… read more
  • Transmedia Talk #21 – The Rodshire Archives Project
    Welcome to Transmedia Talk, a new podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary,interviews and tips on how storytelling is moving into the 21st century. [Audio clip: view full post to listen] Download | Subscribe with iTunes Running… read more
  • My Favorite App at SXSW
    There are many apps on your smart phone. How many do you really use? Me: Yelp, Facebook, Twitter, Huffington Post, Lastfm, and Google maps. My 100 other ones collect dust because they don’t solve a problem or are a bad imitation. At SXSW I discovered an unique app called iTouru: remember listening to an audio tour at a museum, now imagine if… read more
By robert pratten, January 13th, 2011

Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download

Or Subscribe iTunes

NB: If you’d like to give  us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk

Regular Hosts and Contributors
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com
Dee Cook from Dog Tale Media
Haley Moore

Special Guest
Andrea Phillips

This show talks about Andrea’s work on a range of ARG and transmedia projects and discusses staffing for participation, developing narrative that allows for participation, editorial control &  ethics/responsibilities of producers.

Projects mentioned include:

Cloudmakers for the movie AI

Perplex City

2012

Routes - including the game Ginger Dawn!

And of course I managed to get in another plug for Lowlifes :)

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Posted in Transmedia Talk arg audience-building community storytelling transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

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By robert pratten, January 8th, 2011

Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download

Or Subscribe iTunes

NB: If you’d like to give  us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk

Hosts.. and Guests for this week
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com
Dee Cook from Dog Tale Media
Haley Moore

The panelists discuss their early & current experiences with developing and executing transmedia projects. Good discussion about the thrill of interactivity and designing ARGs.

Running Time

00:00 Introductions

00:40 Getting started in transmedia (Rob’s story)

04:40 The Lowlifes transmedia project : Objectives & narrative design

16:40 Developing the interactive game for Lowlifes

29:00 Haley Moore discusses The Sketchbook Project

41:00 Dee Cook discusses her work with Dog Tale Media

44:45 The market for ARGs in 2011

46:00 Changing nature of ARG and developing for different audience segments

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Posted in Transmedia Talk arg audience-building blogs community cross-media design marketing social media storytelling transmedia video

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

RELATED
  • My Favorite App at SXSW
    There are many apps on your smart phone. How many do you really use? Me: Yelp, Facebook, Twitter, Huffington Post, Lastfm, and Google maps. My 100 other ones collect dust because they don’t solve a problem or are a bad imitation. At SXSW I discovered an unique app called iTouru: remember listening to an audio tour at a museum, now imagine if… read more
  • My Thoughts on E3
    At a spectacle known as E3, I witnessed everything from 3D games without glasses to controller-free gaming. Before this conference I didn’t think Star Trek-like technology could be available in 2010. Can Hollywood learn from the constantly evolving game industry? Below are some highlights from E3 and how I think they will impact filmmakers. X-Box 360’s Kinect created by PrimeSense… read more
  • BTS – 10mph DIY part 2
    With the advent of the Internet, we make instant judgments on something after viewing its website. Especially movies. Before making films, Josh and I both worked for a software company managing websites. Between this and numerous things we tried to do on the side, we learned how to design websites and master web marketing. This, in my opinion, is… read more
By robert pratten, December 16th, 2010

Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download

Or Subscribe iTunes

NB: If you’d like to give  us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk

Hosts
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com

Guests
Jeff Gomez of Starlight Runner

Running Time

01:14 Origins and early experiences

12:00 The Storybible

12:45 Working with Clients

16:40 Understanding the value-proposition at the contract stage

20:20 Types of client

21:45 Removing barriers from transmedia narratives

25:50 Conflicts between writer and producer

28:00 Market development for the role of Transmedia Producers

33:40 Organisation and staffing at Starlight Runner

41:50 Does narrative get diluted as it is spread across platforms?

49:50 Growing an audience across platforms

55:00 Implementing transmedia internationally

58:12 Transmedia misperceptions

1:00:00 Growth of transmedia

1:06:00 New transmedia example (LowLifes) and Industry Discussion.

1:18:00 End

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Posted in Transmedia Talk arg audience-building cross-media marketing podcast storytelling transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

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