By Haley Moore, January 28th, 2011

Welcome to Transmedia Talk, a new podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download

Or Subscribe with iTunes

NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Running Time: 1:11:27

Special Guest:
Lorie Marsh from Lost in Sunshine.

We speak with Lorie Marsh, producer of the Lost in Sunshine story world, who talks about indie films, funding, and experiments in the transmedia realm.

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Posted in Transmedia Talk arg storytelling transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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By robert pratten, January 21st, 2011

Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download

Or Subscribe iTunes

NB: If you’d like to give  us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk

Hosts
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com


Special Guest
Marcelo Douek from Lukso, Brazil

This show has a special focus on transmedia in Brazil with Marcelo Douek from Lukso discussing his work with brands and storytelling.

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Posted in Transmedia Talk audience-building social media transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

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    Welcome to Transmedia Talk, a new podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary,interviews and tips on how storytelling is moving into the 21st century. [Audio clip: view full post to listen] Download | Subscribe with iTunes Running… read more
  • An Interview with Polly Frost: Evolving Your Art for Emerging Channels (Part One)
    About 5 years ago, I had the pleasure of meeting Polly Frost and her husband Ray Sawhill through our mutual friend, Steve Vineberg. Immediately, we hit it off upon realizing we shared a passion for  horror, sci-fi and pulp. I have to admit I was a little intimidated; both Ray and Polly have pretty intense journalistic, critical and creative resumes.… read more
  • Quick Hit: You Suck at Transmedia
    Transmedia designer and sometime WBP contributor Chrisy Dena launched a new site last night called You Suck at Transmedia, which plans to catalog transmedia failures and the lessons we can learn from them. How do you/we/us stop sucking at transmedia? Well, this site is a step in that direction. This site welcomes contributions that really do aim to progress the state… read more
By robert pratten, January 13th, 2011

Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download

Or Subscribe iTunes

NB: If you’d like to give  us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk

Regular Hosts and Contributors
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com
Dee Cook from Dog Tale Media
Haley Moore

Special Guest
Andrea Phillips

This show talks about Andrea’s work on a range of ARG and transmedia projects and discusses staffing for participation, developing narrative that allows for participation, editorial control &  ethics/responsibilities of producers.

Projects mentioned include:

Cloudmakers for the movie AI

Perplex City

2012

Routes - including the game Ginger Dawn!

And of course I managed to get in another plug for Lowlifes :)

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Posted in Transmedia Talk arg audience-building community storytelling transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

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By robert pratten, January 8th, 2011

Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download

Or Subscribe iTunes

NB: If you’d like to give  us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk

Hosts.. and Guests for this week
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com
Dee Cook from Dog Tale Media
Haley Moore

The panelists discuss their early & current experiences with developing and executing transmedia projects. Good discussion about the thrill of interactivity and designing ARGs.

Running Time

00:00 Introductions

00:40 Getting started in transmedia (Rob’s story)

04:40 The Lowlifes transmedia project : Objectives & narrative design

16:40 Developing the interactive game for Lowlifes

29:00 Haley Moore discusses The Sketchbook Project

41:00 Dee Cook discusses her work with Dog Tale Media

44:45 The market for ARGs in 2011

46:00 Changing nature of ARG and developing for different audience segments

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Posted in Transmedia Talk arg audience-building blogs community cross-media design marketing social media storytelling transmedia video

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

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    Our guest today is Matt Hanson. Matt is the creator of the cinema 2.0 project, A SWARM OF ANGELS. SOA is a collaborative filmmaking experiment that uses “crowdsourcing” to create and distribute a full length feature film. The project is open to anyone who would like to join the process. For a small fee you become an Angel and… read more
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    San Diego Comic Con is a massive gathering of smart, tech savvy, nerdy folks. Every year, there are tie-ins there to all sorts of transmedia campaigns, and this summer Culture Hacker will be there, rounding them up. We will be scouring the conference, but you can make it easier for us to find the good stuff. If you know where… read more
  • this conference is being recorded – Nicholas Reville of the Participatory Culture Foundation
    Today our guest is Nicholas Reville, Executive Director of the Participatory Culture Foundation. PCF is a non-profit organization who’s mission is to create tools for broader, deeper engagement with culture and politics. They are working to ensure that the new mass medium of internet TV is open and independent, just like blogging and podcasting. They have a number of… read more
By robert pratten, December 16th, 2010

Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

Download Adobe Flash Player.

download

Or Subscribe iTunes

NB: If you’d like to give  us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk

Hosts
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com

Guests
Jeff Gomez of Starlight Runner

Running Time

01:14 Origins and early experiences

12:00 The Storybible

12:45 Working with Clients

16:40 Understanding the value-proposition at the contract stage

20:20 Types of client

21:45 Removing barriers from transmedia narratives

25:50 Conflicts between writer and producer

28:00 Market development for the role of Transmedia Producers

33:40 Organisation and staffing at Starlight Runner

41:50 Does narrative get diluted as it is spread across platforms?

49:50 Growing an audience across platforms

55:00 Implementing transmedia internationally

58:12 Transmedia misperceptions

1:00:00 Growth of transmedia

1:06:00 New transmedia example (LowLifes) and Industry Discussion.

1:18:00 End

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Posted in Transmedia Talk arg audience-building cross-media marketing podcast storytelling transmedia

robert pratten Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He has more than 20 years experience as an international marketing consultant and has established himself as a thought-leader in the field of transmedia storytelling. He is author of the first practical book transmedia storytelling: Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. http://twitter.com/robpratten

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