- By lance weiler for WorkBook Project (November 14th, 2006)

From time to time I’ll touch on elements that will be covered in the first edition of the workbook in detail. Tonight I wanted to share the online press kit that I made for HEAD TRAUMA.

Since I was handling all the press for the movie, I needed to have a centralized place where I could send the press. Because I was on a tight budget, I wasn’t about to put together a ton of paper press kits and mail them out, like we’d done when we released THE LAST BROADCAST.

I decided to created an online press kit and a blog seemed like the easiest solution. I have to admit I love wordpress, there are so many great plugins and themes to choose from. This site and HT’s official blog http://htmob.com/blog are wordpress.

A blog made the most sense, it was easy to update and I could embed video, audio, images and artwork. To visit the HT press kit click here.

The press kit includes the following.

synopsis bios of cast and crew production notes hi-res photos (you can never have enough hi-res photos) artwork and graphics trailer epks theatrical materials dvd box art and sales sheet

Read the rest of Creating an effective online press kit

- Posted in News how to promotion

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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 - By lance weiler for WorkBook Project (November 11th, 2006)


Today we made a light announcement about the project and have been flooded with e-mail. The first edition of the workbook will launch later this year.

If you’d like to have your personal DIY experiences added to the first edition please drop us an e-mail work@workbookproject.com

For those of you interested in getting a copy when we launch click here.

Thanks to the following blogs for spreading the word.

DV guru
zoom in
cinema tech
flimmaker blog
fylmz.com

Read the rest of Welcome

- Posted in update

lance weiler is the founder of the WorkBook Project and also a story architect of film, tv and games. He's written and directed two feature films THE LAST BROADCAST and HEAD TRAUMA. He's currently developing a number of transmedia projects

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