- By peter katz for Culture Hacker (June 19th, 2011)

At SXSW I watched Christopher Poole (founder of the infamous 4chan) introduce his new project Canvas. This isn’t as edgy as his previous meme factory. Canvas provides basic tools for users to post and alter pictures. Think of it like a message board where users have conversations through constantly evolving images. A long thread starting with a picture of Dos Equis’s “The Most Interesting Man in the World” can end randomly with him as Rebecca Black and the caption: “It’s not always Friday. But when it is…Saturday comes next.”

The success of Canvas hinges on growing a community of people excited to create remixes. With just viewers, there won’t be user generated content to entertain visitors. So, Nick makes sure the collaborative process is fun/easy and doesn’t focus on attracting professional quality design work. Without high standards more lurkers will become contributors.

Now more than ever, everyone from artists to storytellers should learn how to hone the power of UGC to build their internet presence. Facebook is the second most popular site in the world-Twitter, Youtube, Yelp, Fanfiction.net, and many other successful destinations wouldn’t exist without non-professionals.

Here are some different ways to get people to create user generated&hellip

Read the rest of The Power of User Generated Content

- Posted in Uncategorized audience-building community crowdsourcing social media storytelling

peter katz is an award winning filmmaker based in Los Angeles. Peter has produced genre films that have screened all over the world from the AFI Fest to the Rome Film Festival. His first picture Home Sick starred Bill Moseley from The Devil's Rejects and Tom Towles from Henry Portrait Of A Serial Killer. Next Peter worked with Tobe Hooper (director of Texas Chainsaw Massacre and Poltergeist) on Mortuary, which premiered on the Sci Fi Channel. Most recently he was a producer on Pop Skull, a psychological ghost film, that has received great reviews in Variety and numerous film web sites. Currently, Peter is developing projects across various mediums including film, comics, and the web.

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 - By peter katz for Culture Hacker (June 18th, 2011)

The Cool Kids and other popular musicians at SXSW are signed to a new kind of record label-Mountain Dew’s Green Label Sound. In my opinion, this trend will grow in the world of music and move into the world of indie film distribution as well.

This phenomenon is happening because of the combined economic challenges of record labels and the decreased reach of branded television advertising. Traditional record labels have been struggling to earn enough money through record sales because of piracy. Therefore, record labels are now insisting on 360 deals, in which musicians give labels a percentage of all their income. Many artists aren’t happy with this arrangement. Simultaneously, the reach of branded television advertisements are decreasing due to TiVo and Netflix. “Interrupting TV shows is ‘not something most people will tolerate,’ says TiVo CEO Tom Rogers. In the 40% of all households that have a DVR ‘the amount of commercial avoidance is huge.’” (Source David Lieberman at Deadline Hollywood.com) Netflix has over 23 million members on their ad free platform (Source Netflix Investor Relations), some of whom are beginning to cut their cable cords. In response, some brands are finding a new way to reach an

&hellip

Read the rest of Branded Distribution

- Posted in Uncategorized audience-building experience marketing movies music

peter katz is an award winning filmmaker based in Los Angeles. Peter has produced genre films that have screened all over the world from the AFI Fest to the Rome Film Festival. His first picture Home Sick starred Bill Moseley from The Devil's Rejects and Tom Towles from Henry Portrait Of A Serial Killer. Next Peter worked with Tobe Hooper (director of Texas Chainsaw Massacre and Poltergeist) on Mortuary, which premiered on the Sci Fi Channel. Most recently he was a producer on Pop Skull, a psychological ghost film, that has received great reviews in Variety and numerous film web sites. Currently, Peter is developing projects across various mediums including film, comics, and the web.

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    This was an interesting year for SXSW, and while much of the buzz was coalescing around the rise of startups and the possibility of new ways to fund projects, some of the most captivating moments for me focused on what Daniel Burwen of Cognito Comics called “an artisanal handcrafted quality.” It’s the quality in a work that forms an instinctive… read more
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  • Transmedia Storytelling-Fishing where the fish are
    Multiplatform Storytelling: A Master Class with Tim Kring at SXSW brought a rock star–sized following of fans and some press excited to see the architect behind Heroes. Brian Seth Hurst moderated it. Their discussion started with them revealing how George Lucas invented transmedia storytelling. Prepare to be shocked-it all started November 17, 1978 with The Star Wars Holiday Special. A… read more
 

 - By Dee Cook for Culture Hacker (June 16th, 2011)

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

[Audio clip: view full post to listen]

Download | Subscribe with RSS |Subscribe with iTunes

Steve Coulson of Campfire talks with us about The Maester’s Path, a sensory storytelling campaign for the HBO series Game of Thrones.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:
Steve Coulson from Campfire

From This Episode:

The Maester’s Path, Campfire’s sensory and puzzle experience for the show.

The comprehensive making-of campaign Making Game of Thrones.

Game of Thrones armor designer Simon Brindle showcases his workin a short video for Game of Thrones: The Artisans.

Fans attempt to fix Adrianne Palicki’s costume for her role in the new Wonder Woman series.

Michael Andersen walks readers through the Maester’s Path experience at ARGNet

Writer JC Hutchins opens his Maesters Path scent box with care and irrepressible enthusiasm.

Campfire&hellip

Read the rest of Transmedia Talk 28 – Game of Thrones and the Maester’s Path

- Posted in Transmedia Talk design event experience marketing podcast social media storytelling television transmedia video

Dee Cook was elated to discover the world of interactive storytelling because, at that moment, she finally discovered what she wanted to do when she grew up. She has written, designed, and consulted on a score of alternate reality games and campaigns, most recently Focus Rally America, True Blood, and World Without Oil. Find out more about her at http://deecook.com

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 - By Jason Hood for Radar (June 9th, 2011)

LOOK My Potholes

What do you do when there’s a pothole in your street? Try avoiding it? Call the city to fill it in? Effective ideas, though they aren’t especially imaginative. With the help of Claudia Ficca and Davide Luciano, a couple of Montreal-based artists, these folks in several US and Canadian cities turned their potholes into works of art—at least temporarily. But the photos on My Potholes capture a number of whimsical moments created from minor nuisances. Watch as they turn common road hazards into swimming pools, donut fryers, gardens, rabbit holes, and more.

Check it out HERE

LISTEN Noveller – Alone Star

NOVELLER “ALONE STAR” from Matt Kleiner on Vimeo.

Noveller, a.k.a. Sarah Lipstate (RADAR ep 28 – Before I Die) has just released this gorgeous black and white video on her website for her song “Alone Star” off her new album Glacial Glow. Directed by Matt Kleiner, this video chronicles several days in the Australian cities of Sydney and Melbourne. It’s some powerful stuff when paired with the musical storytelling of this Brooklyn-based guitar goddess. Contrasting the busy city with vast desert, it creates a truly surreal scene.

Check out Sarah’s website&hellip

Read the rest of RADAR NYC 6.9.11

- Posted in RADAR NYC comic music photography storytelling street art

Jason Hood a recent graduate of the University of Texas, he once co-produced Local Live and The Austin Sessions, a radio-slash-TV show and webseries, respectively, that focused on Austin’s famous independent music scene. He’s also directed a number of 16mm short films, and had a diverse and bizarre series of paid jobs ranging from librarian to travel blogger.

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    In August of 2003, Shelley Jackson began a new project, simply dubbed “Skin”. This project in particular took what we consider to be “literature” to its most abstract. What Jackson calls a “mortal work of art” began with her putting out a open call for volunteers to be a part of this living experiment in literature. She was searching for… read more
  • Transmedia Storytelling: Getting Started
    Having decided that you want to get into transmedia and write a transmedia story, where do you start? Well, I’d recommend that you start with what you know and branch out from there. But knowing where and how to branch out means considering the type of experience you want to create. There are five questions to ask yourself (shown in… read more
 

 - By Haley Moore for Culture Hacker (June 1st, 2011)

Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.

[Audio clip: view full post to listen]

Download | Subscribe with iTunes

Jim Babb of Awkward Hug joins us to talk about his new game Socks, Incorporated.

Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore

(and Host Emeritus Robert Pratten from Transmedia Storyteller)

Special Guest:
Jim Babb from Awkward Hug

From This Episode:

Babb and Tanner Ringerud’s 2009 project Must Love Robots.

Socks, Incorporated on Kickstarter.

Last week’s podcast, Transmedia Talk 26: Dave Szulborski Memorial Show

Email Babb at jim GNAT awkwardhug.com.

Read the rest of Transmedia Talk 27: Socks, Incorporated

- Posted in Transmedia Talk arg audience-building community crowdsourcing design experience gaming podcast transmedia

Haley Moore is a newspaper reporter, artist, and playwright based in north Texas. She has worked on several indie, fan and commercial Alternate Reality Games.

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