Today (Alex Johnson, Micki Krimmel, myself) did a panel at the FIND Filmmaker Forum.
FIND program description
NEW TOOLS FOR AUDIENCE BUILDING
New rules need new tools, right? Join filmmakers and new media pioneers as they show you where to start and what you need in order to build an audience—from tools to tips & tricks. Once you have an audience how do you keep them engaged? How can you turn an audience …

By Lisa SalemThis is the second of four posts covering the film BLACK GOLD – a social-issue driven documentary co-produced/directed by brothers Marc and Nick Francis. The film joins the dots between coffee consumption in the west and coffee production in developing countries.
As I said last week, BLACK GOLD is remarkable because of the tangible social impact it has had on the issues it covers and because audiences rallied around …

Pollinate is a new addition to the Workbook Project network. Its focus is on all things related to audience. In an extensive four part series Lisa Salem looks at how Mark Francis’ feature doc BLACK GOLD reached global audiences.
By Lisa Salem – The irony is that these multiple posts have come about as a result of what was originally intended to be a short phone conversation with filmmaker Marc Francis …

This edition of TCIBR is brought to you by IndieFlix – Hunter Weeks left a cubical job to embark on a filmmaking career and within a three years has completed two documentaries and is in post on a third. One of the core elements of his strategy is to mix a DIY production and distribution approach with a variety of promotional partners. Hunter and Josh Caldwell his producing partner, have …

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Lisa Salem reports – When David Hastings’ play ONE SMALL STEP was taken up to the Assembly Rooms at the Edinburgh Festival this month – the festival’s most respected venue – the outlook was quite pragmatic: take the show up there, expect a financial loss but gather thy reviews and hope they harvest into eyeballs and cash in the form of a UK tour of the play over the …

Channel 4 in the UK is running a project called ‘Osama Loves’ as part of its Islam Season. The project is currently in blog form and will be made into an hour-long film aired on the channel sometime in September.
Farrah and Masood are in the last week of their journey across the world – attempting to find 500 ‘Osamas’ in 50 days to ask each one of them, “What do …

This edition of TCIBR is brought to you by IndieFlix – Brian Clark joins us for a discussion about filmmaking, audiences, breaking the rules and the value of going DIY. Founder of GMD studios and co-founder of indieWire, Brian has been at the forefront of the independent film scene for well over a decade. GMD studios has created digital experiments, campaigns and games that flow seamlessly between the …

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Till now, as independent filmmakers (especially of non-fiction), there have always been gatekeepers between us and our audience. In the UK, they’ve been the primary broadcasting channels. For anything we made to have stood a chance of getting any decent kind of viewership – in essence, to have had any voice at all – a handful of commissioning editors and the whims of their tastes (or the format du jour …

This edition of TCIBR is brought to you by IndieFlix – Elan Lee has been behind some of the most renowned ARGs to be produced over the last eight years. The Beast, I Love Bees, Year Zero and the Dark Knight to name a few. In our conversation Elan explains the driving force behind the design of his games and his desire to make the players feel empowered.

For …

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Over the next few days we’ll be posting various videos from the DIY DAYS LA event. The day consisted of a number of keynotes (Robert Greenwald, Marshall Herskovitz), panels (Tommy Pallotta, Femke Wolting, Alex Johnson, Micki Krimmel, Mark Stolaroff, Ondi Timoner, Hunter Weeks, Saskia Wilson-Brown), case studies (M dot Strange, Arin Crumley, Lance Weiler), a series of special video presentations (Matt Hanson, Brett Gaylor, Brian Chirls, Christy Dena, Timo Vuorensola) …

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Inventing the Movies is a new book by Scott Kirsner that details Hollywood’s epic battle between innovation and the status quo. Scott joins us for a discussion about cinema’s past, present and future. Of particular note for filmmakers is a discussion around the pull economy / attention economy and how building and maintaining audiences is going …

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Timo Vuorensola is a filmmaker who has fully embraced the concept of crowdsourcing. After the success of his last feature film Star Wreck: In the Pirkinning which has been downloaded over 8 million times, Timo and his team created a platform to help others crowdsource their movies.

WB: Can you explain Space Wreck and how the audience played a role in the film?
TV: Star Wreck: In the Pirkinning was a huge …

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Skot Leach and his brother Ryan are on a mission to warn the world about a secret zombie outbreak. Their Lost Zombies project is a crowdsourced zombie flick that has user-gen sightings coming in from all over the world. Community members submit video, audio, photos, and articles as they document zombie outbreaks. In our discussion Skot …

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This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Casey Walker has turned to the internet to raise the funds for his debut feature film, FREE FOR ALL…BUT YOU!. By putting a different spin on a model that helped a college student raise a million dollars for school, Casey has found a legal way to gather funds for the film. To date he’s raised over …

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This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Our guest today is Ondi Timoner writer / director of the critically acclaimed doc DiG. Ondi’s most recent film, Join US is an intimate look at cults and mind control. Over the course of the discussion Ondi was very candid about the distribution of both her films and how the landscape for Docs has changed in …

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I’ve just return from Hot Docs where I participated in a panel of judges for the newly formed Convergence Lab. Created by DocAgora, the lab focuses on a number of projects. The lab brings together producers, filmmakers and interactive designers in an effort to develop cross-media strategies for their projects.
Cross-media (the telling of stories across multiple mediums, devices and platforms) is a topic that we discuss often – an exciting …

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Karin Chien is an independent film producer based in New York City. She’s produced a number of independent films such as Robot Stories, The Motel, and Undoing. For films such as Robot Stories and Undoing, Karin and her team applied a hybrid DIY approach to the theatrical release of each that created additional value in other …

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The following was originally published in Filmmaker Magazine. I thought it was appropriate to re-post since the FHTA submission period is coming to a close not to mention numerous filmmakers have been asking for info on ways to spread the word about their work. This article was one of a four part series entitled “Lessons in DIY.” Make sure to read the article it covers three other interesting projects that …

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Dan Goldman is a critical acclaimed comic book artist and illustrator. His most recent project “Shooting War” went from being a free online comic to sparking a bidding war. Various major publishing and production interests battled it out for the publishing and film rights. Goldman is a strong believer in the concept of crowdsourcing and …

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:: PROJECT -Nerdcore Rising is a fun glimpse into the world of the nerd hi-hop movement. Negin Farsad’s doc follows the trials and tribulations of MC Frontalot as he embarks on his first national tour; complete with strange opening acts, missing gear, and a single groupie that follows them from the Florida panhandle to New Orleans.
WHY: An entertaining look at a subculture that has legions of dedicated fans. What’s …

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Today we are joined by writer and director Steve Balderson. Often working from his home state of Kansas, Steve is a strong proponent of DIY filmmaking and the fact that movies can be made anywhere. He has written and directed narrative features (Pep Squad, Firecracker) and docs (Wamego: Making Movies Anywhere, Phone Sex). In our discussion, …

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In this special video podcast Christy Dena interviews workbook project founder Lance Weiler. Dena, a cross-media entertainment strategist, mentor, designer, writer and PhD researcher conducted the interview for her universe creation podcast. Here’s what Dena had to say about the interview.
Filmmaker Lance Weiler is the special guest on this first video podcast at UC101. Weiler talks about the unique ways he has experimented with extending the storyworld of his …

For anyone who isn’t reading Brian Chirls’ blog you are missing out on a valuable resource. He’s a self professed Indie Nerd Filmmaker (Director, Distributor, Technologist) with a unique perspective on the emerging digital DIY movement. In addition to contributing to the Workbook Project he is also the Head of Theatrical for From Here to Awesome.
by Brian Chirls – Here at SXSW, I’ve met a number of cool, smart, ambitious …

Power to the Pixel is a conference that focuses on funding, producing and distributing films in the digital age. The next edition of PTTP will be held in Paris this coming June. Liz Rosenthal the founder of PTTP was kind of enough to share the following video. Please feel free to embed and spread.

The final Power to the Pixel session brings together five pioneering filmmakers who are reinventing the …

We’re happy to introduce another contributor to the Workbook Project. Steve Balderson is a DIY filmmaking machine. He self funds, produces, and releases his own films. Some of the films have been shot on 35mm and others on miniDV. He’s taken his work on tour and staged his own “freakshows” in cities across the country. We’re excited to have him join the project and if you happen to live in …

M dot Strange reports – This was part of a presentation called “Adventures in self distribution” I describe the journey I took with my animated feature film “We are the Strange” From my bedroom to Sundance and beyond and back to my little studio again after turning down Hollywood deals and deciding to self distribute and make my films my way.
M dot Strange: Berlin Talent Campus 08 from M dot …

For those of you who don’t know FROM HERE TO AWESOME is an extension of the workbook project. In the spirit of bringing an open source philosophy to various parts of the filmmaking process, FHTA is focused on education, discovery and distribution. Over the next few months leading up to the festival’s kick off in Paris on June 3rd, FHTA is constructing a series of vids that detail the current …

I’d like to take a moment to introduce a new contributor to the Workbook Project. Zachary Mortensen is an accomplished producer and co-founder of production company Ghost Robot. He’s produced numerous feature films, shorts and music videos. Recently, Zachary opened a new web shop called Space Unicorn which is helping independent filmmakers to build an online presence for their films. In his first article Zachary breaks down the importance of …

Christy Dena is one of the most knowledgeable people I know working in the cross-media arena. Having studied the topic for years, she is at the forefront of a new emerging form of entertainment.  Christy has written a comprehensive essay on the topic for the Feb 2008 issue (vol 14, no 1) of Convergence: The International Journal of Research into New Media Technologies (which is available in hardcopy and online).  …

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Today we are joined by Bryan Kennedy who is the founder of mobmov.org a global mobile drive-in network. With over 6,000 memebers and 170 chapters in 26 countries, Kennedy and his group of cinephiles have cobbled together an impressive grassroots distribution network. Bryan shares the background of mobmov and his plans for an international syndicate …

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Recently, I’ve found myself a bit obsessed with the concept of lifestreams. Granted the concept has been around for awhile but what I’ve found most interesting is how a lifestream could be applied to the discovery and promotion of films.
The term Lifestream is associated with creating a digital timeline of your life. They usually include blog entries that you’ve written, photos you’ve taken, text messages you’ve sent or received, bookmarks …

Scott Kirsner of CinemaTech talks with Brian Chirls (filmmaker, technologist, self-distribution pioneer and workbook project contributor) about building audiences and harnessing the power of the internet.
Scott writes “Last Wednesday, I had a chance to sit down for a few minutes with Brian Chirls, the tech guru who helped Arin Crumley and Susan Buice build an audience for ‘Four Eyed Monsters.’ More recently, he has been working with John Sayles on …

So, we’ve been in Park City for five days now and my head is spinning. We premiered the film on Saturday and had a great crew in town: Jen Welsh, who plays Kat, Greg Lyons, who plays Jack, my finance Beth, high school pal Tom Bilotta, and Greg’s ECC bandmate, Josh Ostrander. Of course, 10AM on a Saturday is a difficult slot – especially after a ton of great parties …

The promise of unlimited choice and shelf space due to an emerging on-demand universe of content has many in the industry struggling to figure out how new media revenue should be divided. This highly contentious issue is at the center of the current WGA strike. But while the WGA and the Hollywood studios duke it out over Internet residuals, many independent filmmakers are simply trying to figure out how to …

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Our guest today is doc filmmaker Don Argott. Don exploded onto the scene with his feature debut Rock School, an entertaining doc about the Paul Green School of Rock. Rock School was acquired by Picture House for a low seven figure advance out of the LA Film Festival. For his newest doc Two Days in April …

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We’ve been working on a new social experiment for the last six months and this coming Thursday it will take its first steps. From Here to Awesome is a discovery and distribution festival. The hope is that by bringing together audiences, films, promotional partners and distribution outlets, FHTA can create opportunities for filmmakers that enable them to control their own rights and receive a direct financial return from their work. …

Content is going to become even more open in 2008… With the change in the media climate and distribution experiments such as Radiohead’s In Rainbows (in music), and Four Eyed Monsters (in film) which have open qualities (temporarily available to watch or listen/download for free, for example) but are not necessarily truly open content, it is getting harder to tell what you can and cannot officially do with your media.
These …

* PROJECTS
Esther Robinson’s debut feature, A Walk Into the Sea: Danny Williams and the Warhol Factory is a touching and deeply personal cinematic journey. The doc centers on her Uncle Danny who was a talented filmmaker and Andy Warhol’s lover. In 1966, Danny mysteriously disappeared. The film’s subjects include Andy Warhol, Edie Sedgwick, Paul Morrissey, Brigid Berlin, Billy Name and what may be the earliest known footage of the …

This edition of TCIBR is brought to you by IndieFlix and Breakthrough Distribution – Our guest today is Ira Deutchman, an industry veteran who founded New Line Features. While at New Line Features Deutchman aquired and released films such as; Jim Jarmusch’s “Night on Earth,” Robert Altman’s “The Player” and “Short Cuts,” Roman Polanski’s “Bitter Moon” and “Death and the Maiden,” Mike Leigh’s “Naked,” and the …

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The new Case Study section of the Workbook, will focus on projects in development, production and distribution. The first case study details the Head Trauma cinema ARG (alternate reality game) which not only promoted the movie’s DVD and VOD release but also became its own revenue stream.
Like everything else associated with the Workbook the Case Study section is an experiment, so if you have questions, suggestions or know of …

SITE: www.mogulus.com
SERVICE: TV studio in a browser —
Broadband penetration + drop in bandwidth costs + low cost gear + Mogulus = your very own TV channel. There has been a rise in streaming video solutions hoping to do for video what push button publishing did for blogs. Their focus is ease of use and the target audience is anyone who wants to pick up a camera. The term “Public …

If you’ve never dealt with trying to get into film festivals and that’s in the plans, go buy Chris Gore’s

This edition of TCIBR is brought to you by IndieFlix – Our guest this week is producer and co-founder of Ghost Robot, Zachary Mortensen. Ghost Robot has been producing independent features, shorts, and music videos for the last five years. In our discussion Zach shares his experience with producing, getting the most out of test screenings and the importance of building a solid web presence for your work.

Special Note: Today …

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Make movies yourself. Distribute them on your own. 10 MPH’s director Hunter Weeks writes a thorough overview of how he and Josh successfully made 10 MPH one of the most talked about indie films of 2007.
AN INTRODUCTION:
If you watch 10 MPH, you’ll see that Josh and my approach to getting into the film industry was one of blind faith. We had no formal training in making films and very …

* PROJECTS
What can the most successful doll on the planet show us about being Jewish today? Narrated by Peter Coyote, the film mixes old school narration with a new school visual style. THE TRIBE weaves together archival footage, graphics, animation, Barbie dioramas, and slam poetry to take audiences on an electric ride through the complex history of both the Barbie doll and the Jewish people- from Biblical times to present …

This past week, we concluded our latest cinema ARG experiment entitled HOPE IS MISSING. The design of HIM is covered in an article that I wrote for the current issue of filmmaker magazine. This post will focus on the results of the experiment. A more detailed case study surrounding the cinema ARG will be released later in Nov.
Layers of interactivity
HOPE IS MISSING consisted of four web films that were loaded …

This edition of “TCIBR” is brought to you by IndieFlix – Tiffany Shlain is a writer, director, and producer of innovative short form work. Her most recent project THE TRIBE, is an unorthodox, unauthorized short film about Jewish people and the Barbie doll. Tiffany and her team have been able to reach their audience in an interesting and unique way that is returning a profit and engaging audiences around the …

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by Alex Afterman – Current conventional wisdom is that independent distribution is a broken system. Well guess what? Coming from someone inside the business that’s absolutely right.
There are so many more challenges and problems these days in indie distribution than when I started Heretic Films, my company, 4 years ago. First of all, the digital cinema revolution – which is, don’t get me wrong, a great thing, …

This edition of TCIBR is brought to you by IndieFlix – Our guest today is writer, co-director and star of THE BEACH PARTY AT THE THRESHOLD OF HELL, Kevin Wheatley. On Oct. 19th, National Lampoon will release the film theatrically in 27 cities. Kevin discusses how he and co-director Jonny Gillette created a post apocalyptic political comedy with limited resources and how they plan on reaching their audience.

For more on …

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This edition of “TCIBR” is brought to you by IndieFlix – Today our guest is attorney Dan Staorius. Dan specializes in entertainment law and his clients include a cross section of people working in film, television, music, publishing and interactive media. In our discussion we focus on lessons that can be learned from the music industry. In many ways music leads film and the current trend in artists going direct …

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This past weekend Arin Crumley of Four Eyed Monsters and myself did a panel about all things DIY called “Fast Forward – Filmmakers Seize Control.” The Vancouver International Film Festival held a special one week forum around the art and craft of filmmaking. Brian Chirls of FEM was kind of enough to man the camera – he had done a viral marketing panel earlier in the week.
Big thanks to the …

This edition of TCIBR is brought to you by IndieFlix – Today our guest is Sarah Jo Marks. Sarah Jo is a freelance producer, film festival programmer, producer’s rep, and film distribution consultant. Through her company At Risk Films, she often helps clients bring their work to the marketplace. During our discussion we cover a wide range of topics pertaining to the DIY distribution and promotion of non-fiction work.

For more …

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A number of panels and interviews from last week’s IFP Filmmaker Conference have surfaced online. The following is a collection of media and links.
Scott Kirsner from CinemaTech talks with Brett Gaylor, a Montreal-based filmmaker who is exploring new ways that large groups can collaborate on documentaries. Shot at the 2007 IFP Filmmaker Conference in New York.

The Four Eyed Monsters team recorded a panel on Viewer Habits with Andrew Barron (Rocket …

This edition of TCIBR is brought to you by IndieFlix. – Today our guest is documentary producer and director Hunter Weeks. His most recent film, 10MPH is a documentary about his and filmmaking partner Josh Cladwell’s cross country trip. Shot over the course of a 100 days, the filmmakers travel the country via a slow moving segway scooter in search of the American Dream. In our discussion …

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